Recent figures show that Bud Light is no longer the top-selling beer in the United States, with Modelo Especial overtaking its spot as the former is facing a months-long boycott. According to a report by consulting firm Bump Williams, in the four weeks leading up to June 3, the sales of Bud Light were down by almost a quarter.&nbsp;

<h2>What prompted the boycott of Bud Light?</h2>

As per reports, Bud Light’s drop in sales can be traced back to early April when 26-year-old, transgender influencer Dylan Mulvaney received a handful of beer cans out of which one was even&nbsp;personalised from the company. She in turn posted a video to promote an upcoming Bud Light contest on Instagram where she has some 1.8 million followers.&nbsp;

The popular TikToker with nearly 11 million followers had been documenting her transition online. The video posted was less than a minute long and is said to&nbsp;mostly be about a $15,000 giveaway that the company sponsored during March Madness.&nbsp;

ALSO READ |&nbsp;<a href="https://www.wionews.com/trending/who-is-dylan-mulvaney-know-how-the-trans-tiktoker-caused-controversy-between-kid-rock-and-bud-light-579373">Who is Dylan Mulvaney? Know how the Trans TikToker caused controversy between Kid Rock and Bud Light</a>

During the video, Mulvaney&nbsp;also mentions how Bud Light sent her a tallboy can with her face on it to celebrate her first year of womanhood. It was not long after the post that calls for a boycott followed by many prominent voices, including the musician Kid Rock, who posted a video of himself shooting a stack of Bud Light cases.&nbsp;

Additionally, several conservative pundits, right-wing politicians and even celebrities spoke out against the promotion with many posting videos of themselves shooting Bud Light cans. This comes as several states across the US have either proposed or passed bills which affect transgender youth and people from the LGBTQ+ community across the country.

<h2>What happened to Bud Light’s sales?</h2>

Amid the calls for a boycott since earlier this year, Bud Light’s sales slumped.&nbsp;Anheuser-Busch, the beer’s brewer said in early May that they would shift the focus of its marketing campaigns to sports and music. Meanwhile, Anheuser-Busch also announced that it is placing two executives who reportedly oversaw a Bud Light collaboration with a transgender activist on leave.&nbsp;

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According to the report by Bump Williams using the data collected by research firm Nielsen, Bud Light had managed to keep its position as America’s best-selling beer for the first five months of the year. The report also found that Bud Light’s sales were down about 24 per cent in the week ended June 3 when compared to the same week last year.&nbsp;

However, it is not just Bud Light but also other Anheuser-Busch brands which have taken a hit which include Budweiser and Michelob Ultra. Meanwhile, Anheuser-Busch remained the largest brewer in the country.&nbsp;Wall Street Journal, citing some Bud Light distributors, on Tuesday (June 13), reported that they believe Bud Light may be permanently dethroned.&nbsp;

In a bid to seemingly do some damage control, Bud Light released new ads featuring iconic American imagery including the US flag and horses galloping across open country, reported BBC. Meanwhile, Modelo Especial has taken over as the top-selling beer in the US&nbsp;in May, with 8.4 per cent of American beer sales by value in the period when Bud Light’s sales were declining.&nbsp; 
 
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Recent figures show that Bud Light is no longer the top-selling beer in the United States, with Modelo Especial overtaking its spot as the former is facing a months-long boycott.

Recent figures show that Bud Light is no longer the top-selling beer in the United States, with Modelo Especial overtaking its spot as the former is facing a months-long boycott. According to a report by consulting firm Bump Williams, in the four weeks leading up to June 3, the sales of Bud Light were down by almost a quarter. What prompted the boycott of Bud Light? As per reports, Bud Light’s drop in sales can be traced back to early April when 26-year-old, transgender influencer Dylan Mulvaney received a handful of beer cans out of which one was even personalised from the company. She in turn posted a video to promote an upcoming Bud Light contest on Instagram where she has some 1.8 million followers. The popular TikToker with nearly 11 million followers had been documenting her transition online. The video posted was less than a minute long and is said to mostly be about a $15,000 giveaway that the company sponsored during March Madness. ALSO READ | Who is Dylan Mulvaney? Know how the Trans TikToker caused controversy between Kid Rock and Bud Light During the video, Mulvaney also mentions how Bud Light sent her a tallboy can with her face on it to celebrate her first year of womanhood. It was not long after the post that calls for a boycott followed by many prominent voices, including the musician Kid Rock, who posted a video of himself shooting a stack of Bud Light cases. Additionally, several conservative pundits, right-wing politicians and even celebrities spoke out against the promotion with many posting videos of themselves shooting Bud Light cans. This comes as several states across the US have either proposed or passed bills which affect transgender youth and people from the LGBTQ+ community across the country. What happened to Bud Light’s sales? Amid the calls for a boycott since earlier this year, Bud Light’s sales slumped. Anheuser-Busch, the beer’s brewer said in early May that they would shift the focus of its marketing campaigns to sports and music. Meanwhile, Anheuser-Busch also announced that it is placing two executives who reportedly oversaw a Bud Light collaboration with a transgender activist on leave. ALSO READ | US: Biden’s Pride Month event postponed due to Canada wildfires’ smoke; to unveil several LGBTQ+ proposals According to the report by Bump Williams using the data collected by research firm Nielsen, Bud Light had managed to keep its position as America’s best-selling beer for the first five months of the year. The report also found that Bud Light’s sales were down about 24 per cent in the week ended June 3 when compared to the same week last year. However, it is not just Bud Light but also other Anheuser-Busch brands which have taken a hit which include Budweiser and Michelob Ultra. Meanwhile, Anheuser-Busch remained the largest brewer in the country. Wall Street Journal, citing some Bud Light distributors, on Tuesday (June 13), reported that they believe Bud Light may be permanently dethroned. In a bid to seemingly do some damage control, Bud Light released new ads featuring iconic American imagery including the US flag and horses galloping across open country, reported BBC. Meanwhile, Modelo Especial has taken over as the top-selling beer in the US in May, with 8.4 per cent of American beer sales by value in the period when Bud Light’s sales were declining. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Bud Light loses title of top-selling beer in US after months-long boycott: Here’s what happened

American singer Kid Rock and the conservative section of the American populace are fuming at the beer company Bud Light. The backlash against the company came after Bud Light announced a partnership with Trans TikToker Dylan Mulvaney. The 26-year-old influencer is reportedly promoting Bud Light’s March Madness contest. Bud Light also celebrated Mulvaney’s “365 days of Girlhood milestone” by gifting her a customised beer can with the influencer’s face on it.

<h2>Why is Kid Rock mad at Bud Light?</h2>

Kid Rock and US conservative media portals are losing their calm primarily for two reasons. Firstly, they don’t endorse the idea of a Trans celebrating “365 days of womanhood.” Secondly, they are condemning Bud Light for choosing Mulvaney as its brand ambassador. The artist posted a video on Monday showing him shooting several Bud Light cans while donning a Make America Great Again hat.

Kid Rock can be seen saying, “Grandpa’s feeling a little frisky today.” Before firing a rifle at four packs of cans and turning the video off, he says, "Let me tell something to all of you, and be as clear and concise as possible, "Fu*k Anheuser-Busch and Fu*k Bud Light. Have a terrific day.”

<h2>Bud Light boycott campaign gains traction</h2>

Social media users have criticised the partnership between Bud Light and Dylan Mulvaney, leading to demands for a boycott. Matt Walsh, a conservative commentator, tweeted on Sunday, “The good news is that Bud Light tastes like rain water that someone siphoned out of a tin bucket so it should be very easy to boycott."

"Boycott Bud Light and NEVER DRINK IT AGAIN EVER," tweeted Mike Crispi, a podcast host and former Republican New Jersey primary candidate for Congress.

<h2>More controversies around partnerships between Transgenders and Corporate</h2>

Anheuser-Busch's Bud Light is not the first company to have faced criticism because of its alliance with transgender campaigners.&nbsp;

When a transgender rights activist's visage was featured on special chocolate bar wrappers in Canada for International Women's Day in February, Hershey's chocolate manufacturers also encountered a similar reaction.

The controversy surrounding transgender brand ambassadors is representative of a larger discussion about transgender women's inclusion in female problems and spaces. While some believe transgender women should be regarded the same as other women, others contend that their differences call for the protection of previously fought-for women's rights.

American singer Kid Rock and the conservative section of the American populace are fuming at the beer company Bud Light. The backlash against the company came after Bud Light announced a partnership with Trans TikToker Dylan Mulvaney.

American singer Kid Rock and the conservative section of the American populace are fuming at the beer company Bud Light. The backlash against the company came after Bud Light announced a partnership with Trans TikToker Dylan Mulvaney. The 26-year-old influencer is reportedly promoting Bud Light’s March Madness contest. Bud Light also celebrated Mulvaney’s “365 days of Girlhood milestone” by gifting her a customised beer can with the influencer’s face on it. Why is Kid Rock mad at Bud Light? Kid Rock and US conservative media portals are losing their calm primarily for two reasons. Firstly, they don’t endorse the idea of a Trans celebrating “365 days of womanhood.” Secondly, they are condemning Bud Light for choosing Mulvaney as its brand ambassador. The artist posted a video on Monday showing him shooting several Bud Light cans while donning a Make America Great Again hat. Kid Rock can be seen saying, “Grandpa’s feeling a little frisky today.” Before firing a rifle at four packs of cans and turning the video off, he says, "Let me tell something to all of you, and be as clear and concise as possible, "Fu*k Anheuser-Busch and Fu*k Bud Light. Have a terrific day.” Bud Light boycott campaign gains traction Social media users have criticised the partnership between Bud Light and Dylan Mulvaney, leading to demands for a boycott. Matt Walsh, a conservative commentator, tweeted on Sunday, “The good news is that Bud Light tastes like rain water that someone siphoned out of a tin bucket so it should be very easy to boycott." "Boycott Bud Light and NEVER DRINK IT AGAIN EVER," tweeted Mike Crispi, a podcast host and former Republican New Jersey primary candidate for Congress. More controversies around partnerships between Transgenders and Corporate Anheuser-Busch's Bud Light is not the first company to have faced criticism because of its alliance with transgender campaigners. When a transgender rights activist's visage was featured on special chocolate bar wrappers in Canada for International Women's Day in February, Hershey's chocolate manufacturers also encountered a similar reaction. The controversy surrounding transgender brand ambassadors is representative of a larger discussion about transgender women's inclusion in female problems and spaces. While some believe transgender women should be regarded the same as other women, others contend that their differences call for the protection of previously fought-for women's rights.

Who is Dylan Mulvaney? Know how the Trans TikToker caused controversy between Kid Rock and Bud Light

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Bud Light loses title of top-selling beer in US after months-long boycott: Here’s what happened

Who is Dylan Mulvaney? Know how the Trans TikToker caused controversy between Kid Rock and Bud Light