<p>Arrivederci! It's time for Domino's Pizza to say goodbye to Italy, just seven years after making its debut in the country, the fast food giant closed the last of its 29 stories in the Italian Peninsula after struggling to gain a foothold in the country, where pizza was born.&nbsp;</p>

<p>According to Bloomberg, Dominos was struggling to win locals' hearts just like it did in the United States.</p>

<p>Domino's tried winning hearts with "purely Italian" ingredients, including 100 per cent tomato sauce and mozzarella and other products like prosciutto di parma, and Gorgonzola. But its plans were scatted by the pandemic when local pizzerias took over by delivering in-person during the shutdown, CNBC reported.</p>

<p>It arrived in 2015 when it already had some 12,000 stores across the world.</p>

<p>Last year, it cited a significant increase in competition levels as the reason for its poor performance and earnings.&nbsp;</p>

<p>Following its exit, netizens on Twitter cheered, while making fun of it for even attempting to establish a foothold in the "homeland of pizza."</p>

<p>A user said, "This is great news. Why would a Country that makes the best pizzas on earth ever need a Domino's pizza chain? No one in their right mind that lives in or visits Italy would order a Domino's when every neighbourhood has a superior pizzeria."</p>

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<p dir="ltr" lang="qme"><a href="https://t.co/AQgwEvbsVP">pic.twitter.com/AQgwEvbsVP</a></p>
— italians mad at food (@ItalianComments) <a href="https://twitter.com/ItalianComments/status/1557325106321432578?ref_src=twsrc%5Etfw">August 10, 2022</a></blockquote>
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<p>Another user said, "Kind of like trying to open an 'authentic' Thai restaurant on a street in Bangkok lined with street vendors selling the real thing."</p>

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<p dir="ltr" lang="en">Pineapple doesn’t belong on pizza.</p>
— Nicholas (@NickHackett2) <a href="https://twitter.com/NickHackett2/status/1557116446307745795?ref_src=twsrc%5Etfw">August 9, 2022</a></blockquote>
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<p>Similarly, one user said, "With all the amazing pizzerias that we have in Italy, do you really believe that #Dominos would have been successful."</p>

<p>While applauding the decision, one user asked the franchise to leave the United Kingdom. The user said, "Absolutely right. Disgraceful prices for disgraceful food, in the country of the pizza FFS 🇮🇹 right, can we get rid of @Dominos_UK them now?"</p>

<p>Agreeing with the suggestion a user said he'll be glad if this happens in the UK.&nbsp;</p>

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<p dir="ltr" lang="en">Dominos pizzas are average soggy and vastly overpriced for something that costs so little to make I'm glad they failed would be nice if the same happened in the uk</p>
— Ekstrom (@Ekstrom5) <a href="https://twitter.com/Ekstrom5/status/1557216741461196800?ref_src=twsrc%5Etfw">August 10, 2022</a></blockquote>
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<p>&nbsp;</p>


Arrivederci! It's time for Domino's Pizza to say goodbye to Italy, just seven years after making its debut in the country, the fast food giant closed the last of its 29 stories in the Italian Peninsula after struggling to gain a foothold in the country, where pizza was born.

Arrivederci! It's time for Domino's Pizza to say goodbye to Italy, just seven years after making its debut in the country, the fast food giant closed the last of its 29 stories in the Italian Peninsula after struggling to gain a foothold in the country, where pizza was born. According to Bloomberg, Dominos was struggling to win locals' hearts just like it did in the United States. Domino's tried winning hearts with "purely Italian" ingredients, including 100 per cent tomato sauce and mozzarella and other products like prosciutto di parma, and Gorgonzola. But its plans were scatted by the pandemic when local pizzerias took over by delivering in-person during the shutdown, CNBC reported. It arrived in 2015 when it already had some 12,000 stores across the world. Last year, it cited a significant increase in competition levels as the reason for its poor performance and earnings. Following its exit, netizens on Twitter cheered, while making fun of it for even attempting to establish a foothold in the "homeland of pizza." A user said, "This is great news. Why would a Country that makes the best pizzas on earth ever need a Domino's pizza chain? No one in their right mind that lives in or visits Italy would order a Domino's when every neighbourhood has a superior pizzeria." pic.twitter.com/AQgwEvbsVP — italians mad at food (@ItalianComments) August 10, 2022 × Another user said, "Kind of like trying to open an 'authentic' Thai restaurant on a street in Bangkok lined with street vendors selling the real thing." Pineapple doesn’t belong on pizza. — Nicholas (@NickHackett2) August 9, 2022 × Similarly, one user said, "With all the amazing pizzerias that we have in Italy, do you really believe that #Dominos would have been successful." While applauding the decision, one user asked the franchise to leave the United Kingdom. The user said, "Absolutely right. Disgraceful prices for disgraceful food, in the country of the pizza FFS 🇮🇹 right, can we get rid of @Dominos_UK them now?" Agreeing with the suggestion a user said he'll be glad if this happens in the UK. Dominos pizzas are average soggy and vastly overpriced for something that costs so little to make I'm glad they failed would be nice if the same happened in the uk — Ekstrom (@Ekstrom5) August 10, 2022 ×

Arrivederci! Domino's Pizza to leave Italy after it fails to win over local customers, netizens cheer exit

<p>Seven years after entering Italy, the homeland of pizza and pizza lovers, Domino's Pizza has had to say a bitter goodbye. Reportedly, after failing to ace the Italian market, the US fast food giant is exiting Italy after closing the last of its 29 stores in the region on Tuesday.&nbsp;</p>

<p>Domino's entered the Italian market in 2015 thinking it could serve the traditional Italian dish with its American twist, including pineapple as a topping. The Michigan-based food chain had ambitious plans to expand in the Italian market by opening 800 stores.</p>

<p>However, the franchise, fast-food style of making pizzas did not go down well with the Italians who preferred the rustic, homemade feel of pizzas. It didn't help that a global pandemic wrecked Domino's business strategy as Italian pizzamakers also took the delivery route.&nbsp;</p>

<p>Reportedly, Domino's had partnered up with ePizza SpA in a franchising agreement and sought to use its delivery prowess to outmuscle the market.</p>

<p><strong>The tables turned after the pandemic</strong></p>

<p>However, as the pandemic arrived, the traditional Italian pizza makers soon caught up by scaling their deliveries through partnerships with modern third-party delivery aggregators such as Just Eat, Takeaway.com, Glovo and Deliveroo Plc amongst others.&nbsp;</p>

<p>Watch: <a href="https://www.wionews.com/world/watch-real-life-superman-saves-fives-kids-from-a-burning-house-499996">Real life superman aka Pizza delivery boy saves fives kids from a burning house</a></p>

<p>Domino's was never going to compete in the taste race with the Italian pizzamakers. It relied on its delivery speed and the ability to be ubiquitous -- a formula that has worked effectively around the planet.</p>

<p>However, Italy turned out to be difficult dough to knead for the American company. Even in its last year's fourth-quarter report, Domino's franchise partner had noted the increased competition.</p>

<p>“We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and ‘mom &amp; pop’ restaurants delivering food, to service and restaurants reopening post-pandemic and consumers out and about with revenge spending." said ePizza in its report.&nbsp;</p>

<p>Read more:&nbsp;<a href="https://www.wionews.com/science/eating-chips-drinking-sugary-beverages-has-very-low-environmental-impact-study-505119">Eating chips, drinking sugary beverages have very low environmental impact: Study</a></p>

<p>As of 2020, Domino's operations in Italy had an outstanding debt of $10.8 million. It was only after the company knocked on the doors of a court in Milan that it was able to fend off the creditors for some time.</p>

<p>However, the relief expired last month and Domino's decided to drop the shutter altogether on its remaining branches.&nbsp;</p>

<p><em>(With inputs from agencies)</em><br />
<br />
<strong>WATCH WION LIVE HERE:&nbsp;</strong></p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" loading="”lazy”" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1  width=&quot;100%&quot;"></iframe></p>

<p>&nbsp;</p>


Seven years after entering Italy, the homeland of pizza and pizza lovers, Domino's Pizza has had to say a bitter goodbye. Reportedly, after failing to ace the Italian market, the US fast food giant is exiting Italy after closing the last of its 29 stores in the region on Tuesday.

Seven years after entering Italy, the homeland of pizza and pizza lovers, Domino's Pizza has had to say a bitter goodbye. Reportedly, after failing to ace the Italian market, the US fast food giant is exiting Italy after closing the last of its 29 stores in the region on Tuesday. Domino's entered the Italian market in 2015 thinking it could serve the traditional Italian dish with its American twist, including pineapple as a topping. The Michigan-based food chain had ambitious plans to expand in the Italian market by opening 800 stores. However, the franchise, fast-food style of making pizzas did not go down well with the Italians who preferred the rustic, homemade feel of pizzas. It didn't help that a global pandemic wrecked Domino's business strategy as Italian pizzamakers also took the delivery route. Reportedly, Domino's had partnered up with ePizza SpA in a franchising agreement and sought to use its delivery prowess to outmuscle the market. The tables turned after the pandemic However, as the pandemic arrived, the traditional Italian pizza makers soon caught up by scaling their deliveries through partnerships with modern third-party delivery aggregators such as Just Eat, Takeaway.com, Glovo and Deliveroo Plc amongst others. Watch: Real life superman aka Pizza delivery boy saves fives kids from a burning house Domino's was never going to compete in the taste race with the Italian pizzamakers. It relied on its delivery speed and the ability to be ubiquitous -- a formula that has worked effectively around the planet. However, Italy turned out to be difficult dough to knead for the American company. Even in its last year's fourth-quarter report, Domino's franchise partner had noted the increased competition. “We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food, to service and restaurants reopening post-pandemic and consumers out and about with revenge spending." said ePizza in its report. Read more: Eating chips, drinking sugary beverages have very low environmental impact: Study As of 2020, Domino's operations in Italy had an outstanding debt of $10.8 million. It was only after the company knocked on the doors of a court in Milan that it was able to fend off the creditors for some time. However, the relief expired last month and Domino's decided to drop the shutter altogether on its remaining branches. (With inputs from agencies) WATCH WION LIVE HERE:

Domino's Pizza packs its bags and leaves Italy after failing to ace the market

A new case of coronavirus has been reported from Delhi. A 19-year old food delivery agent working in Malviya Nagar of South Delhi has tested positive for the novel coronavirus. The agent was in contact with several restaurants and had delivered food till April 12.

COVID-19 cases surge in India: Food delivery agent in New Delhi tests positive

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Arrivederci! Domino's Pizza to leave Italy after it fails to win over local customers, netizens cheer exit

Domino's Pizza packs its bags and leaves Italy after failing to ace the market

COVID-19 cases surge in India: Food delivery agent in New Delhi tests positive