An average adult&nbsp;will spend 34 years of their life staring at their digital devices according to a recent study conducted in United Kingdom.

The research, a&nbsp;poll of 2,000 British adults whose&nbsp;age varied between&nbsp;18 to 81 years old.The study was commissioned&nbsp;by&nbsp;Vision Direct and&nbsp;conducted by&nbsp;OnePoll.

Scientists&nbsp;found that over half of the respondents admitted their screen time&nbsp;strained their eyes.

Despite the strain, four out of 10 people say they rarely stop to rest their vision. Another 12 percent of the survey said they never take a break.

''It’s important to be aware of what excess screen time can do in terms of your eye health and keep on top of overdoing it when it comes to screens,'' said&nbsp;Benjamin Dumaine, of Vision Direct.

''We’d suggest making the most of the government’s advice to exercise, to help give that essential screen break.''

The poll adds that adults are glued to their devices from&nbsp;the minute they wake up. The average adult starts looking at a screen within 20 minutes of getting out of bed. Almost a third of the respondents switch on a device within five minutes.

Researchers found out that in future, individuals&nbsp;will be glued to their screens for over 13 hours a day.

That adds up to 4,866 hours each year and a stunning 301,733 hours throughout those 62 adult years.

These figures have seen a big spike during the&nbsp;coronavirus pandemic, with the poll finding that video calls have doubled during the quarantine.

''We’re lucky to have devices that connect us with the outside world,''&nbsp;Dumaine said.

&nbsp;''A similar pandemic taking place 30 or 40 years ago would have seen people coping with the lack of contact in very different ways.''

Vision Direct recommended&nbsp;that people should use the ''20-20-20 Rule''&nbsp;when looking at their screens.

According to the rule, evry individual should take a break every 20 minutes, look away for 20 seconds, and turn their&nbsp;attention to something at least 20 feet away.

An average adult will spend 34 years of their life staring at their digital devices according to a recent study conducted in United Kingdom. The research, a poll of 2,000 British adults whose age varied between 18 to 81 years old.

An average adult will spend 34 years of their life staring at their digital devices according to a recent study conducted in United Kingdom. The research, a poll of 2,000 British adults whose age varied between 18 to 81 years old.The study was commissioned by Vision Direct and conducted by OnePoll. Scientists found that over half of the respondents admitted their screen time strained their eyes. Despite the strain, four out of 10 people say they rarely stop to rest their vision. Another 12 percent of the survey said they never take a break. ''It’s important to be aware of what excess screen time can do in terms of your eye health and keep on top of overdoing it when it comes to screens,'' said Benjamin Dumaine, of Vision Direct. ''We’d suggest making the most of the government’s advice to exercise, to help give that essential screen break.'' The poll adds that adults are glued to their devices from the minute they wake up. The average adult starts looking at a screen within 20 minutes of getting out of bed. Almost a third of the respondents switch on a device within five minutes. Researchers found out that in future, individuals will be glued to their screens for over 13 hours a day. That adds up to 4,866 hours each year and a stunning 301,733 hours throughout those 62 adult years. These figures have seen a big spike during the coronavirus pandemic, with the poll finding that video calls have doubled during the quarantine. ''We’re lucky to have devices that connect us with the outside world,'' Dumaine said. ''A similar pandemic taking place 30 or 40 years ago would have seen people coping with the lack of contact in very different ways.'' Vision Direct recommended that people should use the ''20-20-20 Rule'' when looking at their screens. According to the rule, evry individual should take a break every 20 minutes, look away for 20 seconds, and turn their attention to something at least 20 feet away.

Average adult will spend life in digital overload of three decades: Study

The Indian media and entertainment industry is estimated to touch $52,683 million (around Rs 3.73 lakh crore) by 2022 led by increasing disposable income, population and content consumption across the formats, according to a survey.

Besides the traditional media such as TV and cinema, new-age digital platforms such as over-the-top (OTT) services would play a key role, said an Assocham-PwC joint study.

By 2022, the Indian video OTT market will be among the top-10 markets globally with a market size of $823 million (Rs 5,363 crore), said the study.

"The entertainment and media industry is projected to grow at a CAGR of 11.7 per cent from $30,364 million in 2017 to $52,683 million in 2022," the report said.

It further added: "TV, cinema and OTT will collectively account for 46 per cent of the overall growth in the Indian entertainment and media industry for the period 2017 to 2022."

The survey added that both the conventional media industry as well OTT players will coexist in India and achieve impressive growth in the coming years.

With the launch of OTT services, video-on-demand (VoD) has been at the forefront of disruption in the media industry, and the production budgets of companies such as Netflix and Amazon now rival those of traditional studios, said PwC India Partner and Leader (Entertainment and Media Sector) Frank D'Souza.

"Globally, the OTT market is set to grow at a CAGR of 10.1 per cent during the period 2017-2022. During the same period in India, the segment is expected to grow from $297 million (Rs 1,932 crore) to $823 million (Rs 5,363 crore) in 2022 at a CAGR of 22.6 per cent," it added.

In this, subscription video on demand (SVoD) will hold a majority share throughout the projected period, it said.

According to the joint survey, over the past decade, the VoD market has evolved across the world, including India, and now with the increase in smartphone penetration and lower data tariffs, it is showing promising growth here.

"Mobile video advertising (largely AVoD) is the fastest growing sub-segment of India's Internet advertising market, projected to rise at a CAGR of 32.8 per cent from 2017 to 2022 and to reach USD 317 million (Rs 2,064 crore) by 2022," it added.

Data consumption in India will grow from 71,67,103 million MB in 2017 to 10,96,58,793 million MB in 2022.

"With lower-than-ever data tariffs and increasing smartphone penetration in the country, which is around 40 per cent as of 2017, it is safe to assume that the VoD market will be a significant beneficiary of these developments," it added.

Now, the regional and quality content, delivered with a focus on unique and customised 'user experience' through the use of technology, is set to become the mainstay of success for VoD service providers.

However, it also added that the country's per-capita media and entertainment spending will be capped at a mere USD USD 32 by 2021.

"The spend is much lower than that of China, which will stand at USD 222 for the same period, and that of the USA, which will have the highest spend at USD 2,260," it added. 
&nbsp;

The Indian media and entertainment industry is estimated to touch $52,683 million (around Rs 3.73 lakh crore) by 2022 led by increasing disposable income, population and content consumption across the formats, according to a survey.

The Indian media and entertainment industry is estimated to touch $52,683 million (around Rs 3.73 lakh crore) by 2022 led by increasing disposable income, population and content consumption across the formats, according to a survey. Besides the traditional media such as TV and cinema, new-age digital platforms such as over-the-top (OTT) services would play a key role, said an Assocham-PwC joint study. By 2022, the Indian video OTT market will be among the top-10 markets globally with a market size of $823 million (Rs 5,363 crore), said the study. "The entertainment and media industry is projected to grow at a CAGR of 11.7 per cent from $30,364 million in 2017 to $52,683 million in 2022," the report said. It further added: "TV, cinema and OTT will collectively account for 46 per cent of the overall growth in the Indian entertainment and media industry for the period 2017 to 2022." The survey added that both the conventional media industry as well OTT players will coexist in India and achieve impressive growth in the coming years. With the launch of OTT services, video-on-demand (VoD) has been at the forefront of disruption in the media industry, and the production budgets of companies such as Netflix and Amazon now rival those of traditional studios, said PwC India Partner and Leader (Entertainment and Media Sector) Frank D'Souza. "Globally, the OTT market is set to grow at a CAGR of 10.1 per cent during the period 2017-2022. During the same period in India, the segment is expected to grow from $297 million (Rs 1,932 crore) to $823 million (Rs 5,363 crore) in 2022 at a CAGR of 22.6 per cent," it added. In this, subscription video on demand (SVoD) will hold a majority share throughout the projected period, it said. According to the joint survey, over the past decade, the VoD market has evolved across the world, including India, and now with the increase in smartphone penetration and lower data tariffs, it is showing promising growth here. "Mobile video advertising (largely AVoD) is the fastest growing sub-segment of India's Internet advertising market, projected to rise at a CAGR of 32.8 per cent from 2017 to 2022 and to reach USD 317 million (Rs 2,064 crore) by 2022," it added. Data consumption in India will grow from 71,67,103 million MB in 2017 to 10,96,58,793 million MB in 2022. "With lower-than-ever data tariffs and increasing smartphone penetration in the country, which is around 40 per cent as of 2017, it is safe to assume that the VoD market will be a significant beneficiary of these developments," it added. Now, the regional and quality content, delivered with a focus on unique and customised 'user experience' through the use of technology, is set to become the mainstay of success for VoD service providers. However, it also added that the country's per-capita media and entertainment spending will be capped at a mere USD USD 32 by 2021. "The spend is much lower than that of China, which will stand at USD 222 for the same period, and that of the USA, which will have the highest spend at USD 2,260," it added.

Indian media and entertainment industry may touch $52,683 million by 2022: Study

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