The coronavirus pandemic has had an adverse impact on shopping across the globe.

The restrictions imposed on shopping and safety concerns raised by health authorities during the pandemic has forced several people to&nbsp;embrace e-commerce.

As most of the world emerges from lockdowns, the way we shop is also changing. Post pandemic, most people are consciously avoiding paying&nbsp;through cash.

Customers are&nbsp;making the most of technology and paying digitally through apps.

In Russia, shoppers are increasingly purchasing goods with just a turn of their heads as they embrace&nbsp;facial payment technology. It&nbsp;has been launched in multiple supermarkets and&nbsp;cafes in Moscow, where customers can avail 20 per cent discount on its use.

The new technology is the future of shopping as it does not require even QR codes for payment. Customers simply need to download the app and&nbsp;enter their&nbsp;biometric information.

<a href="https://www.wionews.com/videos/gravitas-the-future-of-shopping-374366">Watch |</a>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/gravitas-the-future-of-shopping-374366/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

The uptake of this technology is promising.&nbsp;The X-5 group,&nbsp;Russia's leading food retailer&nbsp;was the first to come up with this technology.

Earlier this month, it joined forces with Russia's state giant Sberbank to roll out this technology in 52 of its supermarkets inspiring smaller stores to do the same.

According to&nbsp;Mikhail Kucherenkov,&nbsp;head of the X-5 group innovation lab,&nbsp;"There are currently more than 5,500 self-checkouts equipped with the facial recognition module. We're planning a rollout throughout the entire country in the near future. "

How does the technology really work?

Facial recognition is a biometric technology used to identify an individual.

A facial image&nbsp;technique makes it possible to authenticate one's identity or&nbsp;check if an individual is who he or she claims to be.

A person's face is compared to an existing image in a database which in return helps to identify the individual. Every little detail is taken into consideration.

The base of the ears,&nbsp;the distance between the two pupils,&nbsp;the shape of the nose, eyebrows and mouth, even the skin grain.

Originally this method was used to fight crime but now -- it is being used to access bank accounts and&nbsp;social media platforms.

Privacy concerns

With rising popularity,&nbsp;there are also growing security and&nbsp;privacy concerns.

In&nbsp;countries without personal freedoms,&nbsp;where governments have&nbsp;no limits to the use of technology,&nbsp;facial recognition could be used to spy upon&nbsp;the citizens.

Ultimately facial recognition data gets stored in servers, and as with any other computer system, it is vulnerable to hackers who&nbsp;can use the data to commit identity fraud.

There is a lack of regulation and no consistent legal framework for its use and limits. Nobody knows what businesses adopting facial recognition are doing.

The coronavirus pandemic has had an adverse impact on shopping across the globe. The restrictions imposed on shopping and safety concerns raised by health authorities during the pandemic has forced several people to embrace e-commerce.

The coronavirus pandemic has had an adverse impact on shopping across the globe. The restrictions imposed on shopping and safety concerns raised by health authorities during the pandemic has forced several people to embrace e-commerce. As most of the world emerges from lockdowns, the way we shop is also changing. Post pandemic, most people are consciously avoiding paying through cash. Customers are making the most of technology and paying digitally through apps. In Russia, shoppers are increasingly purchasing goods with just a turn of their heads as they embrace facial payment technology. It has been launched in multiple supermarkets and cafes in Moscow, where customers can avail 20 per cent discount on its use. The new technology is the future of shopping as it does not require even QR codes for payment. Customers simply need to download the app and enter their biometric information. Watch | The uptake of this technology is promising. The X-5 group, Russia's leading food retailer was the first to come up with this technology. Earlier this month, it joined forces with Russia's state giant Sberbank to roll out this technology in 52 of its supermarkets inspiring smaller stores to do the same. According to Mikhail Kucherenkov, head of the X-5 group innovation lab, "There are currently more than 5,500 self-checkouts equipped with the facial recognition module. We're planning a rollout throughout the entire country in the near future. " How does the technology really work? Facial recognition is a biometric technology used to identify an individual. A facial image technique makes it possible to authenticate one's identity or check if an individual is who he or she claims to be. A person's face is compared to an existing image in a database which in return helps to identify the individual. Every little detail is taken into consideration. The base of the ears, the distance between the two pupils, the shape of the nose, eyebrows and mouth, even the skin grain. Originally this method was used to fight crime but now -- it is being used to access bank accounts and social media platforms. Privacy concerns With rising popularity, there are also growing security and privacy concerns. In countries without personal freedoms, where governments have no limits to the use of technology, facial recognition could be used to spy upon the citizens. Ultimately facial recognition data gets stored in servers, and as with any other computer system, it is vulnerable to hackers who can use the data to commit identity fraud. There is a lack of regulation and no consistent legal framework for its use and limits. Nobody knows what businesses adopting facial recognition are doing.

Smile-to-pay: Shoppers turn to facial payment technology

While government is pushing for digital payments through mobile phones, chipset maker Qualcomm said that wallets and mobile banking applications in India are not using hardware level security which can make online transactions more secure.

&quot;You will be surprised because most of the banking or wallet apps around the world don&#39;t use hardware security. They actually run completely in Android mode and users password can be stolen. Users use fingerprint which might be captured ... in India that is the case for most of all digital wallets and mobile banking apps,&quot; Qualcomm Senior Director Product Management Sy Choudhury told reporters here.

He said that even most famous digital payment application in India is not using hardware level security.

&quot;Reason we are saying that none of them is using it because we work with OEMs (original equipment makers),&quot; Choudhury said.

As per market research firm Strategy Analytics, Qualcomm leads mobile chipset market globally with 37 per cent share. &quot;Everyone is getting connected, everyone is getting authenticated by device. How do you know that your device is getting ready for demonetisation? When you download a mobile banking app you dont know if it is using hardware security or not,&quot; Choudhury said. He said that Qualcomm is now approaching digital payments companies for using secure environment for processing payments on mobile phone.

&quot;We are providing secure execution environment in the chipsets. This layer separates transactions on mobile phone from operating system. This checks any malware from effecting transactions,&quot; Choudhury said.

He said that Qualcomm is also coming up with new feature in its mobile chipsets from 2017 that verify user with payment gateway using unique features like device id, phone manufacturer signature, Android version in the phone, root kit of operating system, location and time, which will be nearly impossible to duplicate.

&quot;Device attestation feature will start shipping in 2017. For end users it should be available by end of 2017,&quot; Choudhury said.

The company has partnered with software security company Avast to generate alerts for users in case their mobile phones are infected with virus or malware.

Choudhury lauded Indias Aadhaar authentication system.

&quot;Aadhaar initiated by Indian government, the path that it is moving now with digital version of Aadhaar is far ahead then most government in the entire world,&quot; Choudhury said.

(PTI)&nbsp;

The chipset maker said the apps are not using hardware-level security which can make online transactions more secure

While government is pushing for digital payments through mobile phones, chipset maker Qualcomm said that wallets and mobile banking applications in India are not using hardware level security which can make online transactions more secure. "You will be surprised because most of the banking or wallet apps around the world don't use hardware security. They actually run completely in Android mode and users password can be stolen. Users use fingerprint which might be captured ... in India that is the case for most of all digital wallets and mobile banking apps," Qualcomm Senior Director Product Management Sy Choudhury told reporters here. He said that even most famous digital payment application in India is not using hardware level security. "Reason we are saying that none of them is using it because we work with OEMs (original equipment makers)," Choudhury said. As per market research firm Strategy Analytics, Qualcomm leads mobile chipset market globally with 37 per cent share. "Everyone is getting connected, everyone is getting authenticated by device. How do you know that your device is getting ready for demonetisation? When you download a mobile banking app you dont know if it is using hardware security or not," Choudhury said. He said that Qualcomm is now approaching digital payments companies for using secure environment for processing payments on mobile phone. "We are providing secure execution environment in the chipsets. This layer separates transactions on mobile phone from operating system. This checks any malware from effecting transactions," Choudhury said. He said that Qualcomm is also coming up with new feature in its mobile chipsets from 2017 that verify user with payment gateway using unique features like device id, phone manufacturer signature, Android version in the phone, root kit of operating system, location and time, which will be nearly impossible to duplicate. "Device attestation feature will start shipping in 2017. For end users it should be available by end of 2017," Choudhury said. The company has partnered with software security company Avast to generate alerts for users in case their mobile phones are infected with virus or malware. Choudhury lauded Indias Aadhaar authentication system. "Aadhaar initiated by Indian government, the path that it is moving now with digital version of Aadhaar is far ahead then most government in the entire world," Choudhury said. (PTI)

No digital payment app fully secure: Qualcomm

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Smile-to-pay: Shoppers turn to facial payment technology

No digital payment app fully secure: Qualcomm