A new social media trend known as the August Dating Theory is going viral, claiming that August is the ultimate make-or-break month for relationships.

According to the trend, carefree summer romances either become serious commitments or quietly come to an end as people return to their everyday routines. The theory also suggests that ex-partners often reappear during this period, seeking familiarity and emotional comfort before autumn begins.

Following the viral June Dating Theory, which predicted unexpected romantic twists, the August theory shifts the focus to reality checks, emotional stability, and long-term relationship decisions.

August Dating Theory Goes Viral | Why Relationships Face a Make-or-Break Moment

Several Indian firms and apps are offering dating surrogates to people new to the dating world. These surrogates can give you dating advice and relationship insights.

Gravitas: Would you hire an expert for dating tips?

<p><strong>Boyfriend on rent service:</strong> In countries like China and Japan, "renting a boyfriend" is no big task! However, such concepts are unheard of in other countries! And, that's why when a 31-year-old techie from the Indian city Gurugram, Shakul Gupta, started offering 'Rent a Boyfriend' services, he instantly went viral online and became an internet sensation in India.</p>

<p>In a now-viral post, Gupta revealed that he's&nbsp;offering his dating services to single women just to kill the feeling of loneliness during Valentine’s week. He also clarified that his intentions through this service are neither commercial nor sexual.</p>

<p>Posing with a&nbsp;banner on social media, the Gurugram man wrote, "Loneliness is underrated. I believe we hide our loneliness, especially well on Valentine's Day. As happy as I'd seem on the outside, I'd feel jealous watching my friends date. Before becoming a 'Boyfriend on Rent',&nbsp;I'd never been on a date in my life! To my disappointment, the women I asked out only saw me as a 'friend'&nbsp;too. Although self-love was helpful, I craved companionship &amp; romance."</p>

<p>Further&nbsp;sharing his story, he revealed, "Hearing couples say 'I love you'&nbsp;to each other on V-Day would get on my nerves, for it reminded me of my inability to have a girlfriend &amp; made me feel unwanted. However, it was through feeling alone that the idea of being a boyfriend on rent was born. I figured, 'There must be several other singles who feel as lonely as I do!'"</p>

<p>Gupta then shared how he started giving the services five years ago and what was his first post as a "boyfriend on rent" service provider.</p>

<p>"And I was right! 5 years ago, I wrote a post online, 'I'm a generous &amp; open-minded man. I can give you my shoulder to lean on or be your friend this V-Day. I can double up as your make-up practice model, or if you prefer being lazy, I can make you any kind of food while you relax!' My post went viral &amp; I got over 1000 messages from interested women; I was taken aback! I wanted to make my dates memorable for the women I was going to take out," Gupta wrote.<br />
<br />
"And today, I've been on over 50 dates with lovely women. While my dates enjoy eating at fancy restaurants &amp; going on long drives with me, I prefer the more intimate dates where I have deep conversations as I cook them a meal or star-gaze with them,"&nbsp;the Gurugram techie continued.</p>

<p>Gupta also spoke about the trolls who call him names for running a "boyfriend on rent" service. He wrote, "Trolls call me a 'Gigolo',&nbsp;but the way I see it, my service helps my dates feel loved, desired, seen, &amp; listened to. That's precisely why I get contacted."</p>

<p>To conclude, the 31-year-old penned, "And so I'm here to put myself out this V-Day again as a "Boyfriend on Rent." If you're feeling lonely or are in need of companionship, feel no shame in renting me so that I can give you the best date of your life!"</p>

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<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CoE3UKzSHCp/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Shakul Gupta (@shakulgupta)</a></p>
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<p>Also read:&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-best-revenge-name-a-cockroach-after-your-ex-and-feed-it-to-an-animal-this-valentines-day-561869">Best revenge! Name a cockroach after your ex and feed it to an animal this Valentine's Day</a></p>

<p>But the biggest question here is how much does he charge? Well, his services are absolutely free! Unlike the services you get in China and Japan that come at a hefty price of hundreds of dollars for an hour, Gupta just wants a smile from the ladies as a fee for his services.&nbsp;</p>

<p>Fun fact: In Japan, you can legally rent a girlfriend or a boyfriend via an app for a few hours. Since it can be dangerous, people are asked to follow some rules to go through the process. The service is only available from 6:00 AM till 11:00 PM to ensure the safety of girls. The price ranges between $30 to $150 per hour on the Japanese app!</p>

<p><strong>WATCH WION LIVE HERE</strong></p>

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<p>You can <strong>now write for wionews.com</strong> and be a part of the community. Share your stories and opinions with us <strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>


Boyfriend on rent service: In countries like China and Japan, "renting a boyfriend" is no big task! However, such concepts are unheard of in other countries! And, that's why when a 31-year-old techie from the Indian city Gurugram, Shakul Gupta, started offering 'Rent a Boyfriend' services, he instantly went viral online and became an internet sensation in India.

Boyfriend on rent service: In countries like China and Japan, "renting a boyfriend" is no big task! However, such concepts are unheard of in other countries! And, that's why when a 31-year-old techie from the Indian city Gurugram, Shakul Gupta, started offering 'Rent a Boyfriend' services, he instantly went viral online and became an internet sensation in India. In a now-viral post, Gupta revealed that he's offering his dating services to single women just to kill the feeling of loneliness during Valentine’s week. He also clarified that his intentions through this service are neither commercial nor sexual. Posing with a banner on social media, the Gurugram man wrote, "Loneliness is underrated. I believe we hide our loneliness, especially well on Valentine's Day. As happy as I'd seem on the outside, I'd feel jealous watching my friends date. Before becoming a 'Boyfriend on Rent', I'd never been on a date in my life! To my disappointment, the women I asked out only saw me as a 'friend' too. Although self-love was helpful, I craved companionship & romance." Further sharing his story, he revealed, "Hearing couples say 'I love you' to each other on V-Day would get on my nerves, for it reminded me of my inability to have a girlfriend & made me feel unwanted. However, it was through feeling alone that the idea of being a boyfriend on rent was born. I figured, 'There must be several other singles who feel as lonely as I do!'" Gupta then shared how he started giving the services five years ago and what was his first post as a "boyfriend on rent" service provider. "And I was right! 5 years ago, I wrote a post online, 'I'm a generous & open-minded man. I can give you my shoulder to lean on or be your friend this V-Day. I can double up as your make-up practice model, or if you prefer being lazy, I can make you any kind of food while you relax!' My post went viral & I got over 1000 messages from interested women; I was taken aback! I wanted to make my dates memorable for the women I was going to take out," Gupta wrote. "And today, I've been on over 50 dates with lovely women. While my dates enjoy eating at fancy restaurants & going on long drives with me, I prefer the more intimate dates where I have deep conversations as I cook them a meal or star-gaze with them," the Gurugram techie continued. Gupta also spoke about the trolls who call him names for running a "boyfriend on rent" service. He wrote, "Trolls call me a 'Gigolo', but the way I see it, my service helps my dates feel loved, desired, seen, & listened to. That's precisely why I get contacted." To conclude, the 31-year-old penned, "And so I'm here to put myself out this V-Day again as a "Boyfriend on Rent." If you're feeling lonely or are in need of companionship, feel no shame in renting me so that I can give you the best date of your life!" View this post on Instagram A post shared by Shakul Gupta (@shakulgupta) Also read: Best revenge! Name a cockroach after your ex and feed it to an animal this Valentine's Day But the biggest question here is how much does he charge? Well, his services are absolutely free! Unlike the services you get in China and Japan that come at a hefty price of hundreds of dollars for an hour, Gupta just wants a smile from the ladies as a fee for his services. Fun fact: In Japan, you can legally rent a girlfriend or a boyfriend via an app for a few hours. Since it can be dangerous, people are asked to follow some rules to go through the process. The service is only available from 6:00 AM till 11:00 PM to ensure the safety of girls. The price ranges between $30 to $150 per hour on the Japanese app! WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Single ladies can now rent a boyfriend in this Indian city! Techie offers 'dating services' on Valentine's Day

Gone are the days when people would ask for dating tips. TikTok is the new agony aunt in town it seems. Gen Z is now looking up to the Chinese app to get some dating advice and the dating tips are anything but good.

WION Fineprint | TikTok: The new agony aunt in town?

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