"Brands to me have to be inspired by human relationships. Any brand relationship between a product or a corporate and a customer or a consumer is like a human relationship. So if we get inspired by human relationships to help and use that to help build brand relationships, " says Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone to Jasper Reid.

Bridgestone Chief Marketing & Innovation Officer, Deepak Gulati speaks to WION

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Bridgestone Chief Marketing & Innovation Officer, Deepak Gulati speaks to WION