Full-time employees are increasingly turning to social media influencing. Is this the next big challenge for India Inc after moonlighting?

Gravitas: Employees ditching jobs to become Instagram, TikTok influencers

A new section of social media influencers is taking over the internet and these are called ‘cleanfluencers.’ Millions of people watch them scour dirty houses and dish out cleaning tips, and they have a sizable fan base. Auri Kananen, a cleanfluencer who has far more social media followers than Kondo, the Japanese tidying guru. In her videos, she cleans the places, she also explains why the location is so filthy and unpleasant.

Cleanfluencers take TikTok by storm

The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering. Particularly on the popular short form video sharing site TikTok, the videos posted by cleanfluencers are being watched by millions

'Cleanfluencers' are the new internet sensation

The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering.

Meet the cleanfluencers: The new internet sensation sweeping TikTok

cleanfluencer

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