Last week, it was widely reported that Hollywood actor Bruce Willis had sold his face to a deepfake company called Deepcake, in the first deal of its kind. However, the actor's agent has completely denied all such reports and has revealed that the star hasn't sold any rights to his face or image to any AI firm.

Bruce Willis isn't selling rights to his face to any AI firm, says actor's rep

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Bruce Willis isn't selling rights to his face to any AI firm, says actor's rep