<p>Days after Spain's equality ministry started a body positivity campaign, encouraging women of all shapes and sizes to go to the beach without worrying about how their bodies might look to someone else -- it has run into a major controversy. Reportedly, three British women have come forward and objected to their photographs being used in the campaign's promotional material.</p>

<p>Sixty-year-old Juliet FitzPatrick from Southern England, a cancer survivor who has had a mastectomy stated that one of the women in the advertisement could be her.</p>

<p>Interestingly enough, the said woman in the advertisement also has had a mastectomy done and bore an eerily similar resemblance to Juliet.&nbsp;</p>

<p>It is pertinent to note that mastectomy is a surgery which involves removing all breast tissue as a means of treating or preventing breast cancer</p>

<p>Meanwhile, Nyome Nicholas-Williams and Sian Green-Lord are the other two women who have stated that their pictures have been used in the poster without their consent.&nbsp;</p>

<p>While Nyome remarked that the Spanish government had stolen an image from her Instagram account, Sian stated that not only her image was used without consent but her prosthetic leg was also edited out, in a campaign that seeks to promote body positivity.&nbsp;</p>

<p>As reported by WION, the Spanish ministry had&nbsp;tweeted the poster as part of its body positivity campaign, showcasing five women of all sizes and shapes, with the Spanish words “El verano también es nuestro” (which translates to “Summer is ours too”) sprawled across the top of the image. However, the tweet has been deleted now.&nbsp;</p>

<p>Only the tweet&nbsp;by Ione Belarra, minister of social service remains on the platform.&nbsp;</p>

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<p dir="ltr" lang="es">Todos los cuerpos son cuerpos de playa. Y de montaña. Nuestros cuerpos son para ser cuidados, respetados y disfrutados. <a href="https://twitter.com/hashtag/ElVeranoEsNuestro?src=hash&amp;ref_src=twsrc%5Etfw">#ElVeranoEsNuestro</a> <a href="https://t.co/lV4ezI0jHE">pic.twitter.com/lV4ezI0jHE</a></p>
— Ione Belarra (@ionebelarra) <a href="https://twitter.com/ionebelarra/status/1552237445407576064?ref_src=twsrc%5Etfw">July 27, 2022</a></blockquote>
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<p>Read More:&nbsp;<a href="https://www.wionews.com/world/all-bodies-are-beach-bodies-as-bikini-season-arrives-spain-launches-body-positivity-campaign-501418" target="_blank">‘All bodies are beach bodies’: As ‘bikini’ season arrives, Spain launches body positivity campaign</a></p>

<p>However, many were quick to call out “the absurdity” of the campaign that is reportedly costing the government a fortune. The controversy regarding the photos has only added to the negative publicity.&nbsp;&nbsp;</p>

<p><em>(With inputs from agencies)</em></p>

<p><strong>Watch WION LIVE HERE:</strong><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" loading="”lazy”" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1  width=&quot;100%&quot;"></iframe></p>


Days after Spain's equality ministry started a body positivity campaign, encouraging women of all shapes and sizes to go to the beach without worrying about how their bodies might look to someone else -- it has run into a major controversy.

Days after Spain's equality ministry started a body positivity campaign, encouraging women of all shapes and sizes to go to the beach without worrying about how their bodies might look to someone else -- it has run into a major controversy. Reportedly, three British women have come forward and objected to their photographs being used in the campaign's promotional material. Sixty-year-old Juliet FitzPatrick from Southern England, a cancer survivor who has had a mastectomy stated that one of the women in the advertisement could be her. Interestingly enough, the said woman in the advertisement also has had a mastectomy done and bore an eerily similar resemblance to Juliet. It is pertinent to note that mastectomy is a surgery which involves removing all breast tissue as a means of treating or preventing breast cancer Meanwhile, Nyome Nicholas-Williams and Sian Green-Lord are the other two women who have stated that their pictures have been used in the poster without their consent. While Nyome remarked that the Spanish government had stolen an image from her Instagram account, Sian stated that not only her image was used without consent but her prosthetic leg was also edited out, in a campaign that seeks to promote body positivity. As reported by WION, the Spanish ministry had tweeted the poster as part of its body positivity campaign, showcasing five women of all sizes and shapes, with the Spanish words “El verano también es nuestro” (which translates to “Summer is ours too”) sprawled across the top of the image. However, the tweet has been deleted now. Only the tweet by Ione Belarra, minister of social service remains on the platform. Todos los cuerpos son cuerpos de playa. Y de montaña. Nuestros cuerpos son para ser cuidados, respetados y disfrutados. #ElVeranoEsNuestro pic.twitter.com/lV4ezI0jHE — Ione Belarra (@ionebelarra) July 27, 2022 × Read More: ‘All bodies are beach bodies’: As ‘bikini’ season arrives, Spain launches body positivity campaign However, many were quick to call out “the absurdity” of the campaign that is reportedly costing the government a fortune. The controversy regarding the photos has only added to the negative publicity. (With inputs from agencies) Watch WION LIVE HERE:

Body positivity campaign gone wrong? Spanish government steals women's photos for an ad campaign

<p>As summer arrives, with it also comes the pressure to achieve what is popularly called a “bikini body”. The term and the connotations added to it create unrealistic standards, and in extreme cases, can also give rise to body dysmorphia, and eating disorders. Taking a step forward, the Spanish government has launched a new campaign which focuses on body positivity. Spain’s Equality Ministry has launched a summer campaign, which encourages women of all shapes and sizes to go to the beach without worrying about how their bodies might look to someone else.</p>

<p><strong>Watch |&nbsp;Kim's new fountain of youth: Kim suffers from body Dysmorphic Disorder</strong></p>

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<p>The ministry even released a poster as part of its body positivity campaign, showcasing five women of all sizes and shapes, with the Spanish words “El verano también es nuestro” (which translates to “Summer is ours too”) sprawled across the top of the image.</p>

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<p dir="ltr" lang="es">🌊 El verano también es nuestro 💜<br />
<br />
👙 Disfrútalo como, donde y con quien tú quieras🌞<br />
<br />
🍹 Hoy brindamos por un verano para todas, sin estereotipos y sin violencia estética contra nuestros cuerpos.<br />
<br />
🎨 <a href="https://twitter.com/ArteMapacheArt?ref_src=twsrc%5Etfw">@ArteMapacheArt</a> para el <a href="https://twitter.com/InstMujeres?ref_src=twsrc%5Etfw">@InstMujeres</a> <a href="https://t.co/7rwpXOEMhv">pic.twitter.com/7rwpXOEMhv</a></p>
— Ministerio de Igualdad (@IgualdadGob) <a href="https://twitter.com/IgualdadGob/status/1552202130177642496?ref_src=twsrc%5Etfw">July 27, 2022</a></blockquote>
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<p>A topless woman recovering from a mastectomy — a surgery which involves removing all breast tissue as a means of treating or preventing breast cancer — is also seen in the campaign image of five women unwinding on a beach.</p>

<p><strong>Also read |&nbsp;<a href="https://www.wionews.com/science/all-the-kissing-our-ancient-ancestors-did-is-what-gave-us-herpes-study-501356" hreflang="en">All the kissing our ancestors’ did is what gave us herpes: Study</a></strong></p>

<p>Ione Belarra, minister of social services, also taking to Twitter declared, “All bodies are beach bodies. And mountain bodies. Our bodies are to be cared for, respected and enjoyed.”</p>

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<p dir="ltr" lang="es">Todos los cuerpos son cuerpos de playa. Y de montaña. Nuestros cuerpos son para ser cuidados, respetados y disfrutados. <a href="https://twitter.com/hashtag/ElVeranoEsNuestro?src=hash&amp;ref_src=twsrc%5Etfw">#ElVeranoEsNuestro</a> <a href="https://t.co/lV4ezI0jHE">pic.twitter.com/lV4ezI0jHE</a></p>
— Ione Belarra (@ionebelarra) <a href="https://twitter.com/ionebelarra/status/1552237445407576064?ref_src=twsrc%5Etfw">July 27, 2022</a></blockquote>
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<p>Antonia Morillas, the head of the Women’s Institute, which is behind this initiative, asserted that physical standards not only hurt women’s self-esteem but also deprived them of their rights.</p>

<p>BBC reports that the institute says that the campaign was an effort to demonstrate that all bodies had validity.</p>

<p><strong>Also read |&nbsp;<a href="https://www.wionews.com/world/the-earth-is-exhausted-mankind-has-already-used-up-its-resources-for-the-year-2022-501303" hreflang="en">Earth Overshoot Day: The planet is exhausted. Mankind has already used up its resources for the year 2022</a></strong></p>

<p>However, many were quick to call out “the absurdity” of the campaign that is reportedly costing the government 20,000 million Euros.</p>

<p>“A budget of 20,000 million Euros to make signs informing us that if you are fat you can also go to the beach. The real problems for another day. The ministry of equality is an absurdity that only serves to place a bunch of swindlers of our taxes,” said a local.</p>

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<p dir="ltr" lang="es">Un presupuesto de 20.000 mill de € para hacer cartelitos en donde nos informan que si eres gordo/a también puedes ir a la playa. Los problemas reales para otro día. El ministerio de igualdad es un absurdo q sólo sirve para colocar a una panda de vividores de nuestros impuestos. <a href="https://t.co/utWssgckQl">pic.twitter.com/utWssgckQl</a></p>
— Tribuno Económico (@Tribunolibre) <a href="https://twitter.com/Tribunolibre/status/1552233865493843969?ref_src=twsrc%5Etfw">July 27, 2022</a></blockquote>
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<p><em>(With inputs from agencies)</em></p>

<p><strong>Watch WION LIVE HERE:</strong></p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe></p>

<p>You can <strong>now write for wionews.com</strong> and be a part of the community. Share your stories and opinions with us <strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>


As summer arrives, with it also comes the pressure to achieve what is popularly called a “bikini body”. The term and the connotations added to it create unrealistic standards, and in extreme cases, can also give rise to body dysmorphia, and eating disorders.

As summer arrives, with it also comes the pressure to achieve what is popularly called a “bikini body”. The term and the connotations added to it create unrealistic standards, and in extreme cases, can also give rise to body dysmorphia, and eating disorders. Taking a step forward, the Spanish government has launched a new campaign which focuses on body positivity. Spain’s Equality Ministry has launched a summer campaign, which encourages women of all shapes and sizes to go to the beach without worrying about how their bodies might look to someone else. Watch | Kim's new fountain of youth: Kim suffers from body Dysmorphic Disorder The ministry even released a poster as part of its body positivity campaign, showcasing five women of all sizes and shapes, with the Spanish words “El verano también es nuestro” (which translates to “Summer is ours too”) sprawled across the top of the image. 🌊 El verano también es nuestro 💜 👙 Disfrútalo como, donde y con quien tú quieras🌞 🍹 Hoy brindamos por un verano para todas, sin estereotipos y sin violencia estética contra nuestros cuerpos. 🎨 @ArteMapacheArt para el @InstMujeres pic.twitter.com/7rwpXOEMhv — Ministerio de Igualdad (@IgualdadGob) July 27, 2022 × A topless woman recovering from a mastectomy — a surgery which involves removing all breast tissue as a means of treating or preventing breast cancer — is also seen in the campaign image of five women unwinding on a beach. Also read | All the kissing our ancestors’ did is what gave us herpes: Study Ione Belarra, minister of social services, also taking to Twitter declared, “All bodies are beach bodies. And mountain bodies. Our bodies are to be cared for, respected and enjoyed.” Todos los cuerpos son cuerpos de playa. Y de montaña. Nuestros cuerpos son para ser cuidados, respetados y disfrutados. #ElVeranoEsNuestro pic.twitter.com/lV4ezI0jHE — Ione Belarra (@ionebelarra) July 27, 2022 × Antonia Morillas, the head of the Women’s Institute, which is behind this initiative, asserted that physical standards not only hurt women’s self-esteem but also deprived them of their rights. BBC reports that the institute says that the campaign was an effort to demonstrate that all bodies had validity. Also read | Earth Overshoot Day: The planet is exhausted. Mankind has already used up its resources for the year 2022 However, many were quick to call out “the absurdity” of the campaign that is reportedly costing the government 20,000 million Euros. “A budget of 20,000 million Euros to make signs informing us that if you are fat you can also go to the beach. The real problems for another day. The ministry of equality is an absurdity that only serves to place a bunch of swindlers of our taxes,” said a local. Un presupuesto de 20.000 mill de € para hacer cartelitos en donde nos informan que si eres gordo/a también puedes ir a la playa. Los problemas reales para otro día. El ministerio de igualdad es un absurdo q sólo sirve para colocar a una panda de vividores de nuestros impuestos. pic.twitter.com/utWssgckQl — Tribuno Económico (@Tribunolibre) July 27, 2022 × (With inputs from agencies) Watch WION LIVE HERE: You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

‘All bodies are beach bodies’: As ‘bikini’ season arrives, Spain launches body positivity campaign

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Body positivity campaign gone wrong? Spanish government steals women's photos for an ad campaign

‘All bodies are beach bodies’: As ‘bikini’ season arrives, Spain launches body positivity campaign