<p>Israel’s official X account has deleted a post promoting a new country-exclusive Ben &amp; Jerry’s flavour following a wave of online criticism linking the campaign to the ongoing war in Gaza. The deleted post, uploaded Tuesday (Jun 23), introduced a "Milk and Honey" flavour, calling it the country's "official ice cream."</p><p><strong>Also read | </strong><a href="https://www.wionews.com/world/you-will-be-quiet-israel-and-un-officials-clash-in-fiery-exchange-over-report-on-abuse-of-palestinian-children-by-israeli-settlers-watch-video-1781921810472"><strong>'You will be quiet': Israel and UN officials clash in fiery exchange over report on abuse of Palestinian children by Israeli settlers | WATCH</strong></a></p><p>According to promotional material from Ben &amp; Jerry's Israel, the flavour was launched to support southern Israeli communities. The company noted that the milk and cream are sourced from dairy farms in Kibbutz Alumim, the honey comes from Kibbutz Yad Mordechai, and the chocolate Star of David pieces are manufactured at a factory in Beersheba.</p>

<p>According to promotional material from Ben &amp; Jerry's Israel, the flavour was launched to support southern Israeli communities. The company noted that the milk and cream are sourced from dairy farms in Kibbutz Alumim, the honey comes from Kibbutz Yad Mordechai, and the chocolate Star of David pieces are manufactured at a factory in Beersheba.</p>

Israel deletes Ben & Jerry's ice cream post after 'Genocidaires' mockery online

<h2><strong>Backlash over 'Genocidaires' flavour</strong></h2><p>The announcement immediately drew fierce blowback on social media, with critics pointing to the devastating humanitarian crisis in Gaza. Users quickly circulated mock-ups of the packaging, with one user editing the label to read "Genocidaires' Delight." Others commented that the product “tastes like genocide.”</p>

<blockquote class="twitter-tweet"><p lang="qme" dir="ltr"> <a href="https://t.co/2U8qnj9UCP">pic.twitter.com/2U8qnj9UCP</a></p>&mdash; Potato Of Reason (@PotatoOfReason) <a href="https://x.com/PotatoOfReason/status/2069450470381195466?ref_src=twsrc%5Etfw">June 23, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Fixed it for you <a href="https://t.co/OQ8CGGr2Uk">pic.twitter.com/OQ8CGGr2Uk</a></p>&mdash; MasterChungus (@Copelander73) <a href="https://x.com/Copelander73/status/2069482364837802483?ref_src=twsrc%5Etfw">June 23, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

<p>The digital pushback comes amid renewed international focus on the conflict. A United Nations commission report released this week accused Israel of grave violations against Palestinian children in Gaza. Israel has consistently denied all accusations of genocide and war crimes.</p><p><strong>Also read | </strong><a href="https://www.wionews.com/world/this-is-not-a-bluff-putin-facing-mutiny-russian-commander-warns-army-would-turn-guns-on-kremlin-demands-live-showdown-with-president-1782438532611"><strong>'This is not a bluff': Putin facing mutiny? Russian commander warns army would 'turn guns on Kremlin' unless... | WATCH</strong></a></p><h2><strong>Ben &amp; Jerry's: A fractured brand</strong></h2><p>The fallout also highlights the messy, ongoing corporate rift between the local Israeli franchise and Ben &amp; Jerry's global brand.</p><p>Ben &amp; Jerry's Israel operates independently from its US parent company. The current arrangement stems from a 2022 deal where parent company Unilever sold the local business rights to Israeli licensee Avi Zinger, allowing him to continue sales across Israel and the occupied West Bank.</p>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Great question from @Milliedrewgeorge and one I want to clear up: In 2000 Ben &amp; Jerry’s was sold to Unilever as a publicly held corporation. Jerry and I did everything that we could to try to keep it independent, but SEC rules forced the board to make a decision to have the… <a href="https://t.co/O4IwUARph7">pic.twitter.com/O4IwUARph7</a></p>&mdash; Ben Cohen (@YoBenCohen) <a href="https://x.com/YoBenCohen/status/2069522836813705587?ref_src=twsrc%5Etfw">June 23, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

<p>That move was designed to bypass a 2021 decision by Ben &amp; Jerry’s independent board, which had announced it would halt sales in occupied Palestinian territories because doing so clashed with the company's progressive values.</p><p>The decision triggered a protracted legal battle between the brand's founders, its board, and Unilever. Co-founders Ben Cohen and Jerry Greenfield have been vocal supporters of Palestinian rights and critics of Israel's military operations. Last year, Cohen announced plans for a separate watermelon-flavoured ice cream to promote peace in Palestine, alleging that Unilever had blocked similar corporate initiatives.</p>

Israel has deleted a social media post promoting a new Israel-exclusive Ben &amp; Jerry's flavour after users flooded X with criticism and mock labels such as "Genocidaires' Delight." The backlash quickly turned a marketing campaign into a political flashpoint tied to the ongoing Gaza war.

Israel’s official X account has deleted a post promoting a new country-exclusive Ben & Jerry’s flavour following a wave of online criticism linking the campaign to the ongoing war in Gaza. The deleted post, uploaded Tuesday (Jun 23), introduced a "Milk and Honey" flavour, calling it the country's "official ice cream." Also read | 'You will be quiet': Israel and UN officials clash in fiery exchange over report on abuse of Palestinian children by Israeli settlers | WATCH According to promotional material from Ben & Jerry's Israel, the flavour was launched to support southern Israeli communities. The company noted that the milk and cream are sourced from dairy farms in Kibbutz Alumim, the honey comes from Kibbutz Yad Mordechai, and the chocolate Star of David pieces are manufactured at a factory in Beersheba.

<p>Israel has deleted a social media post promoting a new Israel-exclusive Ben &amp; Jerry's flavour after users flooded X with criticism and mock labels such as "Genocidaires' Delight." The backlash quickly turned a marketing campaign into a political flashpoint tied to the ongoing Gaza war.</p>

Israel deletes post promoting Ben & Jerry's new 'Genocidaires' ice cream after online backlash

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Israel deletes post promoting Ben & Jerry's new 'Genocidaires' ice cream after online backlash