Viacom 18 – which had previously won the digital rights of the Indian Premier League (IPL) alongside linear and digital properties of the Women’s Premier League (WPL), has bagged the media rights of BCCI’s home international matches for the next five years.

Viacom 18 bags BCCI media rights for digital and TV for next five years, to spend INR 678 million per match

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Viacom 18 bags BCCI media rights for digital and TV for next five years, to spend INR 678 million per match