<p>Akshay Kumar's recent advertisement for a tobacco brand has received backlash. The advertisement features Kumar along with Shah Rukh Khan and Ajay Devgn. The ad has been making the rounds of the internet for quite a while now. In fact, Kumar stepped down as the brand ambassador of the brand last year after facing criticism from fans for endorsing such a product.&nbsp;<br />
<br />
A new ad of the same brand, featuring the three actors has landed in controversy with fans calling him a ‘hypocrite’. After the news went viral, Akshay took to social media to explain what was happening. He said that the ad was shot in 2021 and gave a brief clarification about the legal allowance to run ads that were at that point recorded for the rest of the next month.&nbsp;<br />
<br />
Akshay explained that he remains true to his words and people shouldn't worry about the new ad which was shot way back when he was still connected with the brand. The actor further said that the brand has the legal right to utilize his presence until the agreement is finished.<br />
<br />
He wrote on X (Twitter), “‘Returns’ as ambassador? Here’s some fact check for you Bollywood Hungama, if by chance you are interested in things other than fake news. These ads were shot on 13th October 2021. I have not had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already-shot ads till the end of next month. Chill and do some real news (sic).”<br />
<br />
Akshay has been the face of the anti-smoking public service campaign&nbsp;before the screening of the films. He is also connected with numerous other health campaigns and is famous for promoting a healthy way of life.</p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe>&nbsp;</p>

<p>&nbsp;</p>


Akshay Kumar's recent advertisement for a tobacco brand has received backlash. The advertisement features Kumar along with Shah Rukh Khan and Ajay Devgn. The ad has been making the rounds of the internet for quite a while now.

Akshay Kumar's recent advertisement for a tobacco brand has received backlash. The advertisement features Kumar along with Shah Rukh Khan and Ajay Devgn. The ad has been making the rounds of the internet for quite a while now. In fact, Kumar stepped down as the brand ambassador of the brand last year after facing criticism from fans for endorsing such a product. A new ad of the same brand, featuring the three actors has landed in controversy with fans calling him a ‘hypocrite’. After the news went viral, Akshay took to social media to explain what was happening. He said that the ad was shot in 2021 and gave a brief clarification about the legal allowance to run ads that were at that point recorded for the rest of the next month. Akshay explained that he remains true to his words and people shouldn't worry about the new ad which was shot way back when he was still connected with the brand. The actor further said that the brand has the legal right to utilize his presence until the agreement is finished. He wrote on X (Twitter), “‘Returns’ as ambassador? Here’s some fact check for you Bollywood Hungama, if by chance you are interested in things other than fake news. These ads were shot on 13th October 2021. I have not had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already-shot ads till the end of next month. Chill and do some real news (sic).” Akshay has been the face of the anti-smoking public service campaign before the screening of the films. He is also connected with numerous other health campaigns and is famous for promoting a healthy way of life.

Akshay Kumar responds to the backlash over viral tobacco brand ad: Fake news

<p>Akshay Kumar recently faced a major backlash for endorsing a tobacco brand after which the Bollywood actor stepped back from the advertisement and issued a public apology for the same.&nbsp;<br />
<br />
Now a week after Kumar's statement, Yash, who has been in the news lately for his blockbuster 'KGF' Chapter 2, has declined a multi-crore offer by a tobacco brand.&nbsp;<br />
<br />
Exceed Entertainment, the agency that manages endorsement deals of 'KGF' star&nbsp;has confirmed the news.</p>

<p><a href="http://13.235.153.162/photos/baahubali-rrr-to-kgf-decoding-success-story-of-south-indian-films-474582" hreflang="en">Baahubali', 'RRR' to 'KGF': Decoding success story of South Indian films</a><br />
<br />
As per HT, Arjun Banerjee, head of the agency that manages Yash’s advertisement and endorsements department revealed in a press statement about the multi-crore deal and said they are going to be extremely mindful.&nbsp;<br />
<br />
“I remember when we became a part of the team with Yash and his long time friend and associate Prashant in March 2020, we created an informal group for communication and it was named ‘storm is coming' that is the belief he is instilled in us, at a time when no one knew when will the filming of KGF2 will complete let alone release and be a monstrous hit,'' the statement reads.&nbsp;</p>

<p><a href="http://13.235.153.162/photos/the-kgf-chapter-2-phenomenon-indian-film-roars-nationally-breaks-records-abroad-472942" hreflang="en">The 'KGF': Chapter 2 phenomenon: Yash starrer becomes 4th highest grossing Indian film</a><br />
<br />
“At this point, we as a team are looking at long-term partnerships only, whether it’s in the form of strategic investments, endorsements or equity deals. Recently we declined a double digit multi crore offer from a pan masala brand and are going to be extremely mindful on who we associate with. Given his pan-India appeal, we want use this opportunity to give right kind of messaging to his fans and followers and invest our time and sweat with brands which have a conscience, are like minded and want to play the long game, just like the man himself,” he added.<br />
<br />
Akshay stepped down from the ad of a tobacco company Vimal which also features Bollywood celebrities Shah Rukh Khan and Ajay Devgn.&nbsp;<br />
For the endorsement that didn't go down well with the fans, the actor released a lengthy social media post in which he apologised for hurting<br />
the sentiments of people.</p>

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<p>"I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause," Akshay Kumar wrote on Instagram.<br />
<br />
Assuring his fans, that&nbsp;he would be 'mindful' while making future deals."The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes."&nbsp;</p>


Akshay Kumar recently faced a major backlash for endorsing a tobacco brand after which the Bollywood actor stepped back from the advertisement and issued a public apology for the same.

Akshay Kumar recently faced a major backlash for endorsing a tobacco brand after which the Bollywood actor stepped back from the advertisement and issued a public apology for the same. Now a week after Kumar's statement, Yash, who has been in the news lately for his blockbuster 'KGF' Chapter 2, has declined a multi-crore offer by a tobacco brand. Exceed Entertainment, the agency that manages endorsement deals of 'KGF' star has confirmed the news. Baahubali', 'RRR' to 'KGF': Decoding success story of South Indian films As per HT, Arjun Banerjee, head of the agency that manages Yash’s advertisement and endorsements department revealed in a press statement about the multi-crore deal and said they are going to be extremely mindful. “I remember when we became a part of the team with Yash and his long time friend and associate Prashant in March 2020, we created an informal group for communication and it was named ‘storm is coming' that is the belief he is instilled in us, at a time when no one knew when will the filming of KGF2 will complete let alone release and be a monstrous hit,'' the statement reads. The 'KGF': Chapter 2 phenomenon: Yash starrer becomes 4th highest grossing Indian film “At this point, we as a team are looking at long-term partnerships only, whether it’s in the form of strategic investments, endorsements or equity deals. Recently we declined a double digit multi crore offer from a pan masala brand and are going to be extremely mindful on who we associate with. Given his pan-India appeal, we want use this opportunity to give right kind of messaging to his fans and followers and invest our time and sweat with brands which have a conscience, are like minded and want to play the long game, just like the man himself,” he added. Akshay stepped down from the ad of a tobacco company Vimal which also features Bollywood celebrities Shah Rukh Khan and Ajay Devgn. For the endorsement that didn't go down well with the fans, the actor released a lengthy social media post in which he apologised for hurting the sentiments of people. View this post on Instagram A post shared by Akshay Kumar (@akshaykumar) × "I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause," Akshay Kumar wrote on Instagram. Assuring his fans, that he would be 'mindful' while making future deals."The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes."

After Akshay Kumar, 'KGF' star Yash turns down multi-crore deal from a tobacco brand

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Akshay Kumar responds to the backlash over viral tobacco brand ad: Fake news

After Akshay Kumar, 'KGF' star Yash turns down multi-crore deal from a tobacco brand