With the pressure of three-day box office performance worrying even the biggest of the stars, the producers and actors are looking beyond their core audience. 2018 was a remarkable year in this regard as Akshay Kumar, the quintessential Bollywood hero, traded his charm to play a villain in a Rajinikanth film, which went beyond the southern audiences to woo the Hindi belt with its grand scale and visual effects.

'Karwaan', '2.0', 'KGF': Hunt for newer markets saw interesting crossovers in Indian cinema in 2018

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'Karwaan', '2.0', 'KGF': Hunt for newer markets saw interesting crossovers in Indian cinema in 2018