Several quick commerce platforms have removed the "10-minute delivery" claim after the Union Labour Minister Mansukh Mandaviya intervened over safety concerns for delivery partners, according to multiple media reports on Tuesday. After the government instruction, Blinkit has revised its main tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”.&nbsp;This comes after the Labour Ministry instructed Q-comm majors to take into account the well-being of delivery workers. According to the report by ET, a meeting was held with leading firms that include Blinkit, Zepto, Zomato and Swiggy to address issues linked to strict delivery timelines.&nbsp;Mandaviya is said to have convinced major delivery aggregators to drop the 10-minute delivery promise to enhance safety, security and working conditions for gig workers. During the meetings, the minister highlighted that unrealistic delivery targets could place excessive pressure on riders and jeopardise their safety, based on ET reports.&nbsp;The companies also assured that the government for remove delivery-time commitments from their advertisements, branding material and social media platforms, indicating a shift in how quick-commerce services are marketed.<h3>Strike by gig workers for these reasons</h3>The intervention of the government came after a strike by gig workers on December 31, 2025, when delivery partners across different platforms issued serious concerns over low pay, unsafe working conditions and strict delivery timelines. Riders have cautioned that strict, time-driven delivery models were forcing them to take risks on the road to meet targets.&nbsp;Several platforms, including Swiggy Instamart, Blinkit and Zepto, have centred their branding on ultra-fast deliveries, especially the 10-minute guarantee. Delivery workers, however, say such promotional claims often result in heavy on-ground pressure, undermining safety and their overall well-being.&nbsp;Also read: <a href="https://www.wionews.com/world/china-pushes-back-against-trump-s-iran-tariffs-vows-to-protect-its-legitimate-interests-1768293119242">China pushes back against Trump’s Iran tariffs, vows to protect its ‘legitimate interests’</a>&nbsp;

Union Labour Minister Mansukh Mandaviya is said to have convinced major delivery aggregators to drop the 10-minute delivery promise to enhance safety, security and working conditions for gig workers. 

Several quick commerce platforms have removed the "10-minute delivery" claim after the Union Labour Minister Mansukh Mandaviya intervened over safety concerns for delivery partners, according to multiple media reports on Tuesday. After the government instruction, Blinkit has revised its main tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”. This comes after the Labour Ministry instructed Q-comm majors to take into account the well-being of delivery workers. According to the report by ET, a meeting was held with leading firms that include Blinkit, Zepto, Zomato and Swiggy to address issues linked to strict delivery timelines. Mandaviya is said to have convinced major delivery aggregators to drop the 10-minute delivery promise to enhance safety, security and working conditions for gig workers. During the meetings, the minister highlighted that unrealistic delivery targets could place excessive pressure on riders and jeopardise their safety, based on ET reports. The companies also assured that the government for remove delivery-time commitments from their advertisements, branding material and social media platforms, indicating a shift in how quick-commerce services are marketed. Strike by gig workers for these reasons The intervention of the government came after a strike by gig workers on December 31, 2025, when delivery partners across different platforms issued serious concerns over low pay, unsafe working conditions and strict delivery timelines. Riders have cautioned that strict, time-driven delivery models were forcing them to take risks on the road to meet targets. Several platforms, including Swiggy Instamart, Blinkit and Zepto, have centred their branding on ultra-fast deliveries, especially the 10-minute guarantee. Delivery workers, however, say such promotional claims often result in heavy on-ground pressure, undermining safety and their overall well-being. Also read: China pushes back against Trump’s Iran tariffs, vows to protect its ‘legitimate interests’

Union Labour Minister Mansukh Mandaviya is said to have convinced major delivery aggregators to drop the 10-minute delivery promise to enhance safety, security and working conditions for gig workers.&nbsp;

Blinkit, Zepto, Swiggy to drop 10-minute delivery amid uproar: Check why

Raghav Chadha, the MP of Aam Aadmi Party (AAP), has called for a ban on the 10-minute delivery services in India, saying that they exploit the gig workers. Speaking at the Zero Hours in the Rajya Sabha on Friday (Dec 5), Chadha said that the services offered by quick-commerce companies are "cruel" in nature and workers get pushed into unsafe working conditions to meet strict deadlines.&nbsp;Also read: <a href="https://www.wionews.com/world/taiwan-announces-40-billion-defence-budget-to-counter-china-s-invasion-and-to-refuse-to-submit-to-being-china-s-taiwan-1764156268611">Taiwan announces $40 billion defence budget to counter China’s invasion and to ‘refuse to submit to being China’s Taiwan’</a>&nbsp;“I want to tell you that these people are not robots. They are also someone’s father, husband, brother, or son. The House should think about them. And the cruelty of this 10-minute delivery should end," Raghav Chadha said, news agency PTI reported.He said that delivery personnel employed by platforms such as Zomato, Swiggy, Blinkit, Zepto, Ola, Uber and home-service providers as the “invisible wheels of the Indian economy".&nbsp;Also read: <a href="https://www.wionews.com/world/-white-house-has-recieved-report-on-macron-s-plan-to-assassinate-me-candace-owens-another-big-claim-as-her-show-goes-off-air-1764165691510">‘White House has received report on Macron’s plan to assassinate me’: Candace Owens’ ANOTHER BIG CLAIM as her show goes off air</a>&nbsp;“A delivery boy standing on the red light keeps thinking that if he is late, the rating will fall, the incentive will be cut, the app will log out, and the ID will be blocked," he said, adding that this pressure leads them to endanger their lives.&nbsp;Also read: <a href="https://www.wionews.com/world/-1-200-to-each-affected-house-38-5-million-for-residents-aid-hong-kong-govt-after-building-fire-kills-55-leaves-hundreds-homeless-1764243371424">‘$1,200 to each affected house, $38.5 million for residents’ aid’: Hong Kong govt after building fire kills 55, leaves hundreds homeless</a>&nbsp;“In official language, they are called gig workers. But I call them the invisible wheels of the Indian economy,” Chadha said, forming his argument, speaking in a mix of Hindi and English.&nbsp;Also read: <a href="https://www.wionews.com/world/japan-scrambles-aircraft-after-chinese-drone-detected-off-island-near-taiwan-amid-diplomatic-tensions-details-here-1764070760725">Japan ‘scrambles aircraft’ after ‘Chinese’ drone detected off island near Taiwan amid diplomatic tensions. Details here</a>&nbsp;

Speaking at the Zero Hours in the Rajya Sabha on Friday (Dec 5), Chadha said that the services offered by quick-commerce companies are cruel in nature and workers get pushed into unsafe working conditions to meet strict deadlines.

Raghav Chadha, the MP of Aam Aadmi Party (AAP), has called for a ban on the 10-minute delivery services in India, saying that they exploit the gig workers. Speaking at the Zero Hours in the Rajya Sabha on Friday (Dec 5), Chadha said that the services offered by quick-commerce companies are "cruel" in nature and workers get pushed into unsafe working conditions to meet strict deadlines. Also read: Taiwan announces $40 billion defence budget to counter China’s invasion and to ‘refuse to submit to being China’s Taiwan’ “I want to tell you that these people are not robots. They are also someone’s father, husband, brother, or son. The House should think about them. And the cruelty of this 10-minute delivery should end," Raghav Chadha said, news agency PTI reported. He said that delivery personnel employed by platforms such as Zomato, Swiggy, Blinkit, Zepto, Ola, Uber and home-service providers as the “invisible wheels of the Indian economy". Also read: ‘White House has received report on Macron’s plan to assassinate me’: Candace Owens’ ANOTHER BIG CLAIM as her show goes off air “A delivery boy standing on the red light keeps thinking that if he is late, the rating will fall, the incentive will be cut, the app will log out, and the ID will be blocked," he said, adding that this pressure leads them to endanger their lives. Also read: ‘$1,200 to each affected house, $38.5 million for residents’ aid’: Hong Kong govt after building fire kills 55, leaves hundreds homeless “In official language, they are called gig workers. But I call them the invisible wheels of the Indian economy,” Chadha said, forming his argument, speaking in a mix of Hindi and English. Also read: Japan ‘scrambles aircraft’ after ‘Chinese’ drone detected off island near Taiwan amid diplomatic tensions. Details here

Speaking at the Zero Hours in the Rajya Sabha on Friday (Dec 5), Chadha said that the services offered by quick-commerce companies are "cruel" in nature and workers get pushed into unsafe working conditions to meet strict deadlines.

BAN 10-minute delivery services: Why Raghav Chadha wants quick-commerce companies to shut down trend

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Blinkit, Zepto, Swiggy to drop 10-minute delivery amid uproar: Check why

BAN 10-minute delivery services: Raghav Chadha demands