Google launches experimental app 'Keen' resembling Pinterest

Google's Area 120 has launched a new app called Keen, which, the internet believes, is just like Pinterest, but only a little more complicated.

Area 120 is Google's teamthat is responsible forexperimental projects.

Keen helps you gather more information about whatever you are passionate about, and it helps you find like-minded people.

Once on the app, the user can create 'keens' about any topic that he/she wants to know more about, or want to share information about. After creating a keen, the publisher can add information in form of pictures, videos, text or links.

There's also a feature called 'gems' that allows you to mark the information that you found to be particularly helpful.

Just like Pinterest, Keen, too, lets you add friends on the app. It provides you the option of sharing your 'keen' with the world or keep it private, and also allows you to follow people with similar interests.

However, considering this is a Google product, your search history, within the app, will play a major role in assisting the AI behind the app in compiling a history-based showcase of products.

The search andmachine learning technologies are powering this system, which will able the app torecommend related content, on the basis of users'saved items.

"Keen isn't intended to be a place to spend endless hours browsing. Instead, it's a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count," Google said about the app.