<p>Prominent screenwriter and filmmaker Sooni Taraporevala has accussed the makers of a denim brand advertisement of plagiarism. The ad features Deepika Padukone.&nbsp;<br />
<br />
Taraporevala has accused the makers of copying the set design from her film 'Yeh Ballet' which had released on Netflix last year.&nbsp;<br />
<br />
Interestingly, the ad's production designer, Rupin Suchak, in a Twitter conversation admitted that the similarities were deliberate.<br />
<br />
Taking to Instagram, Taraporevala expressed her shock at discovering that the ad had striking similarities to her film.&nbsp;<br />
<br />
She shared two stills- one from her ad, the other from film to draw the attention of her followers to the blatant copy and called out India's copycat culture.&nbsp;<br />
<br />
"A couple days ago someone brought this @levis_in ad to my attention. I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized &amp; created out of a derelict space by @shalzoid (our PD) from scratch and dismantled after our shoot. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot). Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and passing it off as their own creative work? This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that", Taraporevala wrote on her post.&nbsp;<br />
<br />
"Copycat culture in India needs to be called out and cancelled. You would think a foreign production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv," she added.</p>

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<p>Taraporevala's film follows two Mumbai kids who dream of taking up ballet professionally, much to the disapproval of their families and society.<br />
<br />
The filmmaker also shared a screenshot of the Twitter conversation of the said ad's production designer who admitted that he was given the brief to follow the theme of the film while conceptualising the advertisement.&nbsp;</p>


Prominent screenwriter and filmmaker Sooni Taraporevala has accussed the makers of a denim brand advertisement of plagiarism. The ad features Deepika Padukone. Taraporevala has accused the makers of copying the set design from her film 'Yeh Ballet' which had released on Netflix last year.

Prominent screenwriter and filmmaker Sooni Taraporevala has accussed the makers of a denim brand advertisement of plagiarism. The ad features Deepika Padukone. Taraporevala has accused the makers of copying the set design from her film 'Yeh Ballet' which had released on Netflix last year. Interestingly, the ad's production designer, Rupin Suchak, in a Twitter conversation admitted that the similarities were deliberate. Taking to Instagram, Taraporevala expressed her shock at discovering that the ad had striking similarities to her film. She shared two stills- one from her ad, the other from film to draw the attention of her followers to the blatant copy and called out India's copycat culture. "A couple days ago someone brought this @levis_in ad to my attention. I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized & created out of a derelict space by @shalzoid (our PD) from scratch and dismantled after our shoot. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot). Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and passing it off as their own creative work? This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that", Taraporevala wrote on her post. "Copycat culture in India needs to be called out and cancelled. You would think a foreign production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv," she added. View this post on Instagram A post shared by Sooni Taraporevala (@soonifilms) × Taraporevala's film follows two Mumbai kids who dream of taking up ballet professionally, much to the disapproval of their families and society. The filmmaker also shared a screenshot of the Twitter conversation of the said ad's production designer who admitted that he was given the brief to follow the theme of the film while conceptualising the advertisement.

Denim ad starring Deepika Padukone accused of plagiarism by filmmaker Sooni Taraporevala

<p>Sooni Taraporevala's little gem of a film 'Yeh Ballet' has got a new fan - the head of OTT giant Netflix Reed Hastings.<br />
<br />
Taraporevala, who wrote Mira Nair's film 'Salaam Bombay' and 'Monsoon Wedding' turned director for this film which narrates the story of two underprivileged, talented Mumbai boys who take up lessons in Ballet and their journey as ballet dancers.<br />
<br />
The film released on Netflix a few months back and received rave reviews from most.<br />
<br />
During a recent Netflix Earnings Call, Hastings suggested 'Yeh Ballet' in his list of recommendations. Hastings suggested titles that people could watch in quarantine.</p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/rpeOrmjRK90" width="560"></iframe><br />
This is the first time when an Indian film has made it to Hastings's recommended list.<br />
<br />
The film stars Manish Chauhan and Achintya Bose in the lead roles along with Julian Sands, Jim Sarbh, Danish Husain, Vijay Maurya, Heeba Shah, and Kalyanee Mulay.</p>


Sooni Taraporevala's little gem of a film 'Yeh Ballet' has got a new fan - the head of OTT giant Netflix Reed Hastings. Taraporevala, who wrote Mira Nair's film 'Salaam Bombay' and 'Monsoon Wedding' turned director for this film which narrates the story of two underprivileged, talented Mumbai boys who take up lessons in Ballet and their journey as ballet dancers.

Sooni Taraporevala's little gem of a film 'Yeh Ballet' has got a new fan - the head of OTT giant Netflix Reed Hastings. Taraporevala, who wrote Mira Nair's film 'Salaam Bombay' and 'Monsoon Wedding' turned director for this film which narrates the story of two underprivileged, talented Mumbai boys who take up lessons in Ballet and their journey as ballet dancers. The film released on Netflix a few months back and received rave reviews from most. During a recent Netflix Earnings Call, Hastings suggested 'Yeh Ballet' in his list of recommendations. Hastings suggested titles that people could watch in quarantine. This is the first time when an Indian film has made it to Hastings's recommended list. The film stars Manish Chauhan and Achintya Bose in the lead roles along with Julian Sands, Jim Sarbh, Danish Husain, Vijay Maurya, Heeba Shah, and Kalyanee Mulay.

'Yeh Ballet' becomes the first Indian film to be recommended by Netflix CEO Reed Hastings

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yeh ballet

Denim ad starring Deepika Padukone accused of plagiarism by filmmaker Sooni Taraporevala

'Yeh Ballet' becomes the first Indian film to be recommended by Netflix CEO Reed Hastings