British luxury brand Burberry on Thursday said it has joined forces with China's Tencent for a new digital marketing and sales push to tap the nation's increasingly social media savvy shoppers in a critical luxury market.

Burberry aims to woo more customers in China with Tencent tie-up

The alliance will enable merchants using its platform globally to accept payments from hundreds of millions of Chinese consumers

Stripe strikes global partnerships with China's Alipay, WeChat Pay

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Burberry aims to woo more customers in China with Tencent tie-up

Stripe strikes global partnerships with China's Alipay, WeChat Pay