Food delivery app Zomato rolled back&nbsp;'pure-veg' mode of food delivery&nbsp;that was supposed to cater to customers with a 100 per cent vegetarian dietary preference. The mode of delivery, in which the delivery persons were supposed to wear green dresses,&nbsp;exclusively ensured the delivery of vegetarian food&nbsp;by the "pure veg fleet", and was identifiable by its green delivery boxes.

It distinguished them from Zomato's signature red attire and bags.

"While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders - both our regular fleet, and our fleet for vegetarians, will wear the colour red," Zomato CEO Deepinder Goyal wrote on X on Wednesday (Mar 20).

CEO Deepinder Goyal had earlier said that&nbsp;India, having the world's largest population of vegetarians, has provided valuable feedback emphasising their meticulousness regarding food preparation and handling.

The launch of pure veg mode&nbsp;aimed to accommodate these dietary preferences, he had added.

Goyal himself was photographed delivering pure veg orders,&nbsp;illustrating his personal involvement in the initiative.

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This feature will see a phased roll out across the country in the next few weeks. We remain committed to listening to our customers, and serving our community in the best possible way.
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Goyal had clarified that non-vegetarian meals or vegetarian meals from non-vegetarian establishments will not be dispatched using the green delivery boxes allocated for the Pure Veg Fleet.

Also read:&nbsp;<a data-ctorig="https://www.wionews.com/opinions-blogs/why-the-rush-the-unrealistic-side-of-food-delivery-617454" data-cturl="https://www.google.com/url?client=internal-element-cse&amp;cx=006054055338965708568:09spwrlibei&amp;q=https://www.wionews.com/opinions-blogs/why-the-rush-the-unrealistic-side-of-food-delivery-617454&amp;sa=U&amp;ved=2ahUKEwjBwbv68ICFAxX21zgGHWyfBhkQFnoECAMQAg&amp;usg=AOvVaw2EGWJ_4kQevQSUgwaXWAy9&amp;arm=e" dir="ltr" href="https://www.wionews.com/opinions-blogs/why-the-rush-the-unrealistic-side-of-food-delivery-617454" target="_blank">Why the crazy rush? The unrealistic side of&nbsp;food delivery</a>

The announcement sparked varied responses on social media. While some lauded Zomato's innovative marketing strategy, others criticised it as discriminatory, fearing potential bans on red-shirted delivery personnel in residential communities.

Despite the mixed reactions, Goyal had maintained that the initiative neither caters to nor alienates any religious or political preferences.

Also read:&nbsp;<a data-ctorig="https://www.wionews.com/couple-offers-free-food-delivery-in-china" data-cturl="https://www.google.com/url?client=internal-element-cse&amp;cx=006054055338965708568:09spwrlibei&amp;q=https://www.wionews.com/couple-offers-free-food-delivery-in-china&amp;sa=U&amp;ved=2ahUKEwjBwbv68ICFAxX21zgGHWyfBhkQFnoECAYQAQ&amp;usg=AOvVaw1__29LbFXPh3C_o3BS5wTq&amp;arm=e" dir="ltr" href="https://www.wionews.com/couple-offers-free-food-delivery-in-china" target="_blank">Couple offers free&nbsp;food delivery&nbsp;in China</a>

Zomato also plans to introduce more specialised fleets to meet diverse customer needs.

For instance, it is developing a dedicated cake delivery fleet equipped with hydraulic balancers to safeguard cakes from damage during transit, demonstrating their commitment to enhancing customer experience.

(With inputs from agencies)

Food delivery app Zomato rolled back 'pure-veg' mode of food delivery that was supposed to cater to customers with a 100 per cent vegetarian dietary preference. The mode of delivery, in which the delivery persons were supposed to wear green dresses, exclusively ensured the delivery of vegetarian food by the "pure veg fleet", and was identifiable by its green delivery boxes.

Food delivery app Zomato rolled back 'pure-veg' mode of food delivery that was supposed to cater to customers with a 100 per cent vegetarian dietary preference. The mode of delivery, in which the delivery persons were supposed to wear green dresses, exclusively ensured the delivery of vegetarian food by the "pure veg fleet", and was identifiable by its green delivery boxes. It distinguished them from Zomato's signature red attire and bags. "While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders - both our regular fleet, and our fleet for vegetarians, will wear the colour red," Zomato CEO Deepinder Goyal wrote on X on Wednesday (Mar 20). CEO Deepinder Goyal had earlier said that India, having the world's largest population of vegetarians, has provided valuable feedback emphasising their meticulousness regarding food preparation and handling. The launch of pure veg mode aimed to accommodate these dietary preferences, he had added. Goyal himself was photographed delivering pure veg orders, illustrating his personal involvement in the initiative. This feature will see a phased roll out across the country in the next few weeks. We remain committed to listening to our customers, and serving our community in the best possible way. — Deepinder Goyal (@deepigoyal) March 19, 2024 × Goyal had clarified that non-vegetarian meals or vegetarian meals from non-vegetarian establishments will not be dispatched using the green delivery boxes allocated for the Pure Veg Fleet. Also read: Why the crazy rush? The unrealistic side of food delivery The announcement sparked varied responses on social media. While some lauded Zomato's innovative marketing strategy, others criticised it as discriminatory, fearing potential bans on red-shirted delivery personnel in residential communities. Despite the mixed reactions, Goyal had maintained that the initiative neither caters to nor alienates any religious or political preferences. Also read: Couple offers free food delivery in China Zomato also plans to introduce more specialised fleets to meet diverse customer needs. For instance, it is developing a dedicated cake delivery fleet equipped with hydraulic balancers to safeguard cakes from damage during transit, demonstrating their commitment to enhancing customer experience. (With inputs from agencies)

Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Women who are vegetarian are more likely to experience hip fractures in later life than those who frequently eat meat, a UK study has found. 
 
Researchers analysed health and diet records of&nbsp;more than 26,000 women and found that over a roughly 22-year period, vegetarians were a third more likely to break a hip than those who regularly ate meat, the Guardian reported. 
 
The reasons for the greater risk are unclear, but researchers suspect some vegetarians may not get sufficient nutrients for good bone and muscle health, leaving them prone to falls and fractures. 
 
"The message for vegetarians is don't give up your diet, because it is healthy for other things and environment&nbsp;friendly, but do take care to plan well and don't miss out on nutrients that you exclude when you don't eat meat or fish," said James Webster, a researcher at the University of Leeds. 
 
Vegetarian diets are often considered healthier than the ones that contain meat and can reduce the risk of diabetes, obesity, heart disease and certain cancers.

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/the-good-life-plant-based-eating-the-new-normal-503322/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

 
But the study published in BMC Medicine highlights the importance of a balanced diet whatever people eat, the Guardian reported. 
 
"It`s likely that vegetarians, for one reason or another, and potentially because of lower intakes of important nutrients, have weaker bones and lower muscle mass and both of those things predispose people to hip fractures," Webster said. 
 
About 90 per cent of hip fractures are linked to falls, which are more common in older people, who tend to be frailer and have weaker bones. 
 
But fractures can often drive further frailty, which increases the risk of more falls and worse frailty. 
 
The researchers suspect vegetarians are more likely to be underweight than meat eaters, and that beyond having weaker bones and muscles may also have less fat, which can act as a cushion when people fall, the Guardian reported. 
 
Given the findings, Webster said vegetarians may want to consider eating fortified cereals with added iron and B12 for bone health, and to ensure they are getting enough protein, through foods such as nuts, legumes and beans.

Women who are vegetarian are more likely to experience hip fractures in later life than those who frequently eat meat, a UK study has found. Researchers analysed health and diet records of more than 26,000 women and found that over a roughly 22-year period, vegetarians were a third more likely to break a hip than those who regularly ate meat, the Guardian reported.

Women who are vegetarian are more likely to experience hip fractures in later life than those who frequently eat meat, a UK study has found. Researchers analysed health and diet records of more than 26,000 women and found that over a roughly 22-year period, vegetarians were a third more likely to break a hip than those who regularly ate meat, the Guardian reported. The reasons for the greater risk are unclear, but researchers suspect some vegetarians may not get sufficient nutrients for good bone and muscle health, leaving them prone to falls and fractures. "The message for vegetarians is don't give up your diet, because it is healthy for other things and environment friendly, but do take care to plan well and don't miss out on nutrients that you exclude when you don't eat meat or fish," said James Webster, a researcher at the University of Leeds. Vegetarian diets are often considered healthier than the ones that contain meat and can reduce the risk of diabetes, obesity, heart disease and certain cancers. But the study published in BMC Medicine highlights the importance of a balanced diet whatever people eat, the Guardian reported. "It`s likely that vegetarians, for one reason or another, and potentially because of lower intakes of important nutrients, have weaker bones and lower muscle mass and both of those things predispose people to hip fractures," Webster said. About 90 per cent of hip fractures are linked to falls, which are more common in older people, who tend to be frailer and have weaker bones. But fractures can often drive further frailty, which increases the risk of more falls and worse frailty. The researchers suspect vegetarians are more likely to be underweight than meat eaters, and that beyond having weaker bones and muscles may also have less fat, which can act as a cushion when people fall, the Guardian reported. Given the findings, Webster said vegetarians may want to consider eating fortified cereals with added iron and B12 for bone health, and to ensure they are getting enough protein, through foods such as nuts, legumes and beans.

Vegetarian women more likely to fracture hip later in life

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Zomato rolls back green-dressed ‘pure veg mode’ after massive backlash

Vegetarian women more likely to fracture hip later in life