India's Bajaj Auto has tied up with the UK's Triumph Motorcycles.

The joint venture will manufacture mid-capacity motorcycles for Indian and international markets.

115 years old, Triumph is one of the oldest motorcycle companies in the world. &nbsp;

The tie-up will allow Triumph -- using Bajaj's extensive dealer network and experience -- to break into the small motorcycle market, especially in emerging markets, while Bajaj will get access to Triumph technology and know-how.&nbsp;

"The objective of this non-equity partnership is to deliver a range of outstanding mid-range motorcycles benefiting from the collective strengths of both the companies," Bajaj Auto Managing Director Rajiv Bajaj and Triumph Motorcycles CEO Nick Bloor said in a joint statement.

Bajaj already has a tie-up with the Austrian motorcycle manufacturer KTM.&nbsp;

Bajaj has a 47% stake in KTM and a&nbsp;third of KTM's manufacturing takes place at Bajaj's Chakan plant in Pune.&nbsp;

Bajaj's tie-up with KTM has helped the Austrian motorcycle manufacturer push up global sales from 65,000 units a year to over 200,000.&nbsp;

The Bajaj-Triumph motorcycles will also be made at Chakan.&nbsp;

That means there will finally be four motorcycle brands -- Bajaj, KTM, the Swedish Husqvarna (also owned by KTM), and the Bajaj-Triumph motorcycles -- manufactured at Chakan.&nbsp;

The Bajaj-Triumph motorcycles will finally be sold under the brand name Triumph.&nbsp;

Bajaj will not buy a stake in Triumph.&nbsp;

Bajaj Auto stocks shot up by 3 per cent after the announcement.

&nbsp;

&nbsp;

Bajaj stocks rose by 3 per cent after the announcement

India's Bajaj Auto has tied up with the UK's Triumph Motorcycles. The joint venture will manufacture mid-capacity motorcycles for Indian and international markets. 115 years old, Triumph is one of the oldest motorcycle companies in the world. The tie-up will allow Triumph -- using Bajaj's extensive dealer network and experience -- to break into the small motorcycle market, especially in emerging markets, while Bajaj will get access to Triumph technology and know-how. "The objective of this non-equity partnership is to deliver a range of outstanding mid-range motorcycles benefiting from the collective strengths of both the companies," Bajaj Auto Managing Director Rajiv Bajaj and Triumph Motorcycles CEO Nick Bloor said in a joint statement. Bajaj already has a tie-up with the Austrian motorcycle manufacturer KTM. Bajaj has a 47% stake in KTM and a third of KTM's manufacturing takes place at Bajaj's Chakan plant in Pune. Bajaj's tie-up with KTM has helped the Austrian motorcycle manufacturer push up global sales from 65,000 units a year to over 200,000. The Bajaj-Triumph motorcycles will also be made at Chakan. That means there will finally be four motorcycle brands -- Bajaj, KTM, the Swedish Husqvarna (also owned by KTM), and the Bajaj-Triumph motorcycles -- manufactured at Chakan. The Bajaj-Triumph motorcycles will finally be sold under the brand name Triumph. Bajaj will not buy a stake in Triumph. Bajaj Auto stocks shot up by 3 per cent after the announcement.

Bajaj Auto announces tie-up with Triumph Motorcycles

trumph-motorcycles

Trumph Motorcycles, News on Trumph Motorcycles, stories on Trumph Motorcycles, articles on Trumph Motorcycles, Trumph Motorcycles stories at Wion, Trumph Motorcycles news, Trumph Motorcycles latest news

trumph motorcycles

Bajaj Auto announces tie-up with Triumph Motorcycles