It is no secret that a company’s trademark plays a vital role in driving its business. Be it Mcdonald's, Starbucks or Windows, their logos or names are so ingrained into people’s consciousness that they need little to no introduction.

Apple now wants to trademark whole fruit as it takes on 111-year-old Swiss firm

Adidas has pulled back a request asking the US Trademark Office to block a trademark request by Black Lives Matter (BLM) regarding a design featuring three parallel stripes.

Adidas withdraws request to block Black Lives Matter’s trademark application

An Indian court has ruled that the multinational fast food chain KFC cannot claim exclusivity in the use of the word "chicken." The Delhi High Court's ruling followed a Kentucky Fried Chicken International Holdings LLC appeal against the Senior Examiner of Trademarks' denial of the company's request to register "Chicken Zinger" as a trademark, as reported by PTI.

KFC cannot claim sole ownership over the word 'chicken': Indian court

Adidas has lost a legal battle to try to stop a luxury designer from using its signature stripes. The sportswear giant claimed that Thom Browne Inc.'s four stripes were strikingly similar to its three stripes, as reported by the BBC.

Not all stripes are Adidas stripes: A look at the legal battle between luxury designer Thom Browne and Adidas

Sportswear Giant Adidas has lost a court battle over its famous three-stripes logo. The company had in fact sued the fashion designer for trademark infringement.

Sportswear giant Adidas loses court battle over Trademark infringement

EU's highest court, the European Court of Justice, has ruled in favour of Lionel Messi over his name as a trademark. Also read: Lionel Messi: From a napkin deal to the 'release clause'!

Massi or Messi? EU court rules in favour of Lionel Messi over trademark issue

Greta Thunberg has filed an application to trademark her name. The climate activist has also applied to patent the "Fridays for future" movement. Palki S Upadhyay tells you why Thunberg is joining the trademark club.

Gravitas: Why Greta Thunberg wants to trademark her name

McDonald's Corp has lost its rights to the trademark "Big Mac" in a European Union case ruling in favour of Ireland-based fast-food chain Supermac's, according to a decision by European regulators.

McDonald's loses 'Big Mac' trademark case to Irish chain Supermac's

China has also granted her company another set of eight trademarks on a provisional basis

Ivanka Trump's brand bags 13th Chinese trademark in 90 days

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