Anurak Saruethai, wearing a chef's uniform and signature red fez, yells in his Thai southern dialect to his thousands of viewers -- and potential customers -- via a Facebook live-stream. The live-stream has gained immense popularity across Thailand in recent months thanks to Anurak's rapid-fire comedy, descriptive content and interaction with customers.

Live-streaming seafood seller makes millions in sales in Thailand

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Live-streaming seafood seller makes millions in sales in Thailand