Premium sportswear brands are seeing significant growth in China as they implement customer-centric marketing methods. This growth poses a challenge to megabrands Nike and Adidas, which already face strong competition in the country's $55 billion sportswear sector.

Premium sportswear brands thrive in China, outpacing Nike, and Adidas

Sportswear giant Nike has revised its annual sales forecast downward, citing cautious consumer spending, weaker online business, and increased promotional activities.

Nike cuts sales outlook and unveils $2 bn savings plan amid global economic uncertainty

In the fast-paced arena of global economics, sometimes all it takes is a pair of sneakers to tell a compelling story. Nike, the iconic sportswear brand synonymous with innovation and style, is currently experiencing a rather uncharacteristic stumble in the stock market.

Decoded: What Nike's stock slump says about the global economy

Nike reported its best quarterly revenue growth in more than a decade barring one quarter and handily beat profit expectations on Tuesday.

World Business Watch: Nike beats revenue estimates on sportswear demand

Chief executive Bjorn Gulden said that should Usain retire after Rio, he would have more time for product development

Puma not worried by Bolt retirement, believes he will be as valuable off track

Dubbed sexist, the 'outdated' bikini is to be replaced with sportswear as the focus will now be on physical fitness

No more bikini competition at Miss Teen USA

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