A Chinese social media influencer died during a livestream after consuming more than seven bottles of baijiu, sometimes known as “Chinese vodka”. The 34-year-old influencer hailed from the Jiangsu province of eastern China and died during a live-streaming contest that began at 1 am on May 16.

A Chinese social media influencer died during a livestream after consuming more than seven bottles of baijiu, sometimes known as “Chinese vodka”. The 34-year-old influencer hailed from the Jiangsu province of eastern China and died during a live-streaming contest that began at 1 am on May 16. The video of the incident has gone viral on Chinese social media platforms and shows the man taking part in the streaming event. In the clip, the man known as “Sanqiange” on Douyin (Chinese TikTok equivalent), has several bottles of baijiu placed in front of him on a desk. He can be seen gulping down these bottles, one after another without pausing or hydrating himself. He was allegedly involved in an online challenge, called a "PK" against another content creator on the platform. In the challenge, two influencers pit against each other and compete for gifts or rewards from the audience while the loser faces punishment. ALSO READ | 'Horror bunker' where Japanese conducted 'frightening' human experiments unearthed in China According to a BBC report, Sanqiange may have lost three rounds of the contest and was therefore compelled to drink the liquor as punishment. The influencer ended his livestream after midnight but was found dead the following afternoon. “I don’t know how much he had consumed before I tuned in. But in the latter part of the video, I saw him finish three bottles before starting on a fourth,” a friend, identified only as Zhao was quoted as saying by local Chinese media reports. “The PK games ended at around 1 am and by 1 pm, (when his family found him) he was gone,” he added. Zhao revealed that Sanqiange had only recently started doing live streams after one of his friends provided a room as the neighbours complained about the noise. WATCH | China opposes NATO's plan to open a Liaison office in Japan × Chinese social media influencers Notably, a typical bottle of baijiu has alcohol content hovering anywhere between 30 per cent to 60 per cent — meaning drinking it neat could easily cause alcohol poisoning which can be highly lethal. In the heavily saturated market of social media influencers in China, livestreamers go to great lengths to grab eyeballs. Earlier this month, another content creator filmed himself being rescued by firefighters after pretending to be trapped on a rooftop. Reports state that short video platforms like Douyin have more than one billion active users with the entire industry estimated to be worth $28 billion (199 billion yuan). (With inputs from agencies) WATCH WION LIVE HERE:

China: Influencer dies after gulping copious amounts of liquor on livestream

United States prosecutors on Wednesday charged eight social media influencers with fraud over the allegations of illegally pushing stocks on novice traders via Twitter and Discord.&nbsp;Reportedly, the individuals ripped off about $114 million of unsuspecting followers by purporting to be successful traders on the social media platforms.

As per an AFP report, prosecutors in the Southern District of Texas said that the accused were engaged in a so-called "pump and dump" scheme in which they would hype particular stocks to their followers with the intent of dumping them once prices jump.

The US Securities and Exchange Commission (SEC), as per Reuters report, said that it has filed civil charges against the defendants, claiming that seven of them used Discord and Twitter to boost stocks. The eighth&nbsp;one has been charged with aiding and abetting the scheme via a podcast he ran.

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Investigators said that the influencers mainly focused on penny stocks.

As per Forbes, penny stocks "are shares of publicly-listed companies that have a very low price value" that generally trade at really low prices of a dollar or less. Most of these shares were in companies with a market capitalisation of less than $100 million.

Mitchell Hennessey of Hoboken, New Jersey, Texas residents Edward Constantinescu, Perry Matlock, John Rybarczyk and Dan Knight, along with California residents Gary Deel and Tom Cooperman, Stefan Hrvatin of Miami have&nbsp;been named as the defendants.

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Of these Matlock has pleaded not guilty.

Assistant Attorney General Kenneth Polite of the Justice Department's Criminal Division said that "Securities fraud victimises innocent investors and undermines the integrity of our public markets."

(With inputs from agencies)

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United States prosecutors on Wednesday charged eight social media influencers with fraud over the allegations of illegally pushing stocks on novice traders via Twitter and Discord.

United States prosecutors on Wednesday charged eight social media influencers with fraud over the allegations of illegally pushing stocks on novice traders via Twitter and Discord. Reportedly, the individuals ripped off about $114 million of unsuspecting followers by purporting to be successful traders on the social media platforms. As per an AFP report, prosecutors in the Southern District of Texas said that the accused were engaged in a so-called "pump and dump" scheme in which they would hype particular stocks to their followers with the intent of dumping them once prices jump. The US Securities and Exchange Commission (SEC), as per Reuters report, said that it has filed civil charges against the defendants, claiming that seven of them used Discord and Twitter to boost stocks. The eighth one has been charged with aiding and abetting the scheme via a podcast he ran. Also read | US Federal Reserve raises interest rate for 7th time this year: Here’s what it means Investigators said that the influencers mainly focused on penny stocks. As per Forbes, penny stocks "are shares of publicly-listed companies that have a very low price value" that generally trade at really low prices of a dollar or less. Most of these shares were in companies with a market capitalisation of less than $100 million. Mitchell Hennessey of Hoboken, New Jersey, Texas residents Edward Constantinescu, Perry Matlock, John Rybarczyk and Dan Knight, along with California residents Gary Deel and Tom Cooperman, Stefan Hrvatin of Miami have been named as the defendants. Also read | Twitter has stopped paying office rent, considers not paying severance to fired employees: Report Of these Matlock has pleaded not guilty. Assistant Attorney General Kenneth Polite of the Justice Department's Criminal Division said that "Securities fraud victimises innocent investors and undermines the integrity of our public markets." (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

US: 8 social media influencers posing as fin experts rip off $114mn from unsuspecting users; booked

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China: Influencer dies after gulping copious amounts of liquor on livestream

US: 8 social media influencers posing as fin experts rip off $114mn from unsuspecting users; booked