<p>With growing insensitivity and an inappropriate&nbsp;showcase of the minority culture in Americas and UK, Twitter users slammed Gucci for launching it&#39;s Autumn/Winter 2018 collection during Milan Fashion Week with models sporting Sikh turbans.&nbsp;</p>

<p>As the models walked down the runway wearing what looked like traditional Sikh turbans as they flashed latest Gucci collection, social media users felt it was callous on part of the brand to not understand the history behind wearing the turban with some even finding a problem at the way it was wrapped on the head.</p>

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<p dir="ltr" lang="en">Dear <a href="https://twitter.com/gucci?ref_src=twsrc%5Etfw">@gucci</a>, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as &lsquo;hats&rsquo; whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products <a href="https://t.co/gCzKPd9LGd">pic.twitter.com/gCzKPd9LGd</a></p>
&mdash; Harjinder Singh Kukreja (@SinghLions) <a href="https://twitter.com/SinghLions/status/966708208667676673?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p dir="ltr" lang="en">how is it that a turban can be a hot new accessory for white <a href="https://twitter.com/gucci?ref_src=twsrc%5Etfw">@gucci</a> models but when a brown man wears one he&#39;s a target for violence? they love to steal &amp; sell our culture, but they don&#39;t love us. <a href="https://twitter.com/hashtag/culturenotcostume?src=hash&amp;ref_src=twsrc%5Etfw">#culturenotcostume</a> <a href="https://t.co/OGjaB9WxDQ">https://t.co/OGjaB9WxDQ</a> <a href="https://t.co/D6KtUEO8nU">pic.twitter.com/D6KtUEO8nU</a></p>
&mdash; leo kalyan (@leokalyan) <a href="https://twitter.com/leokalyan/status/966651897175334912?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p dir="ltr" lang="en">This is unacceptable and offensive <a href="https://twitter.com/gucci?ref_src=twsrc%5Etfw">@gucci</a>. Wearing another religions article of faith is not fashion, its appropriation! Sikh men are profiled and discriminated against every day for wearing a turban, yet when you put in on a white person, it&rsquo;s suddenly fashionable and cool?!?! <a href="https://t.co/UD0wWjaju5">pic.twitter.com/UD0wWjaju5</a></p>
&mdash; Gurpy Colors o(:) (@gurpycolors) <a href="https://twitter.com/gurpycolors/status/966550653597134849?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p dir="ltr" lang="en">The fact that you think a towel wrap equals a turban but showcase how ignorant you are. Educate yourself. A turban is a symbolic part of my religion. It&rsquo;s not a fashion statement that can be used when it&rsquo;s convenient for designers.</p>
&mdash; nav (@_navgrewal) <a href="https://twitter.com/_navgrewal/status/966661816163106816?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p>Some also felt that using white models for the show when the brand wanted to pair the turban with designer clothes was just pure &quot;insensitivity&quot;. The users pointed out that brown models and even better Sikh models who already sport a turban should have been used instead of white people.&nbsp;</p>

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<p dir="ltr" lang="en"><a href="https://twitter.com/gucci?ref_src=twsrc%5Etfw">@gucci</a> HMU next time you need someone who really wears a Turban to model for y&rsquo;all instead of making random people wear a Turban lol <a href="https://t.co/3us3LX6oeD">pic.twitter.com/3us3LX6oeD</a></p>
&mdash; ਮੇਹਤਾਬ ਸਿੰਘ (@MehtabhSingh_) <a href="https://twitter.com/MehtabhSingh_/status/966482081084727297?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p dir="ltr" lang="en">white person wears a turban on a runway: wow! fashion! I love gucci!<br />
brown person wears a turban in their daily life: TERRORIST!!!! <a href="https://t.co/hObivXm7y8">https://t.co/hObivXm7y8</a></p>
&mdash; san ♡ vixx (@taekwwon) <a href="https://twitter.com/taekwwon/status/966476874040963072?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p>Canadian actor and model Avan Jogia began the backlash with his tweet asking the brand, &quot;could you not find a brown model?&quot;</p>

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<p dir="ltr" lang="en">Yo.. <a href="https://twitter.com/gucci?ref_src=twsrc%5Etfw">@gucci</a> ... I mess with you guys... but this isn&#39;t a good look for you... could you not find a brown model? <a href="https://t.co/INqxwrfB0t">pic.twitter.com/INqxwrfB0t</a></p>
&mdash; Avan Jogia (@AvanJogia) <a href="https://twitter.com/AvanJogia/status/966464402047229952?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>
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<p>The fashion house is yet to address the issue.&nbsp;</p>

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Twitter erupted with fury as models walked for Gucci's latest collection wearing what looked like Sikh turbans

With growing insensitivity and an inappropriate showcase of the minority culture in Americas and UK, Twitter users slammed Gucci for launching it's Autumn/Winter 2018 collection during Milan Fashion Week with models sporting Sikh turbans. As the models walked down the runway wearing what looked like traditional Sikh turbans as they flashed latest Gucci collection, social media users felt it was callous on part of the brand to not understand the history behind wearing the turban with some even finding a problem at the way it was wrapped on the head. Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/gCzKPd9LGd — Harjinder Singh Kukreja (@SinghLions) February 22, 2018 × how is it that a turban can be a hot new accessory for white @gucci models but when a brown man wears one he's a target for violence? they love to steal & sell our culture, but they don't love us. #culturenotcostume https://t.co/OGjaB9WxDQ pic.twitter.com/D6KtUEO8nU — leo kalyan (@leokalyan) February 22, 2018 × This is unacceptable and offensive @gucci. Wearing another religions article of faith is not fashion, its appropriation! Sikh men are profiled and discriminated against every day for wearing a turban, yet when you put in on a white person, it’s suddenly fashionable and cool?!?! pic.twitter.com/UD0wWjaju5 — Gurpy Colors o(:) (@gurpycolors) February 22, 2018 × The fact that you think a towel wrap equals a turban but showcase how ignorant you are. Educate yourself. A turban is a symbolic part of my religion. It’s not a fashion statement that can be used when it’s convenient for designers. — nav (@_navgrewal) February 22, 2018 × Some also felt that using white models for the show when the brand wanted to pair the turban with designer clothes was just pure "insensitivity". The users pointed out that brown models and even better Sikh models who already sport a turban should have been used instead of white people. @gucci HMU next time you need someone who really wears a Turban to model for y’all instead of making random people wear a Turban lol pic.twitter.com/3us3LX6oeD — ਮੇਹਤਾਬ ਸਿੰਘ (@MehtabhSingh_) February 22, 2018 × white person wears a turban on a runway: wow! fashion! I love gucci! brown person wears a turban in their daily life: TERRORIST!!!! https://t.co/hObivXm7y8 — san ♡ vixx (@taekwwon) February 22, 2018 × Canadian actor and model Avan Jogia began the backlash with his tweet asking the brand, "could you not find a brown model?" Yo.. @gucci ... I mess with you guys... but this isn't a good look for you... could you not find a brown model? pic.twitter.com/INqxwrfB0t — Avan Jogia (@AvanJogia) February 22, 2018 × The fashion house is yet to address the issue.

Gucci slammed for using white models with Sikh turbans on-ramp during Milan Fashion Week

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Gucci slammed for using white models with Sikh turbans on-ramp during Milan Fashion Week