It started with one bid, then two, then twenty: a small Stockholm company has recently been swamped with inquiries for the rights to air the comedy series featuring Ukraine's former actor-turned-war hero Volodymyr Zelensky.

Life imitates art: Broadcasters clamour to air Ukrainian comedian-turned-war-hero President's TV show

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Life imitates art: Broadcasters clamour to air Ukrainian comedian-turned-war-hero President's TV show