<p>Singer Selena Gomez's makeup company&nbsp; Rare Beauty on Wednesday announced its plan to raise $&nbsp;100 million over the next 10 years to provide increased mental health services.<br />
<br />
Terming the initiative as 'Rare Impact Fund', the company made the announced through an Instagram post on singer-songwriter's 28th birthday.</p>

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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/CC9Dhz4H3qe/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/rarebeauty/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Rare Beauty by Selena Gomez</a> (@rarebeauty) on <time datetime="2020-07-22T18:12:46+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Jul 22, 2020 at 11:12am PDT</time></p>
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<p>The beauty brand is going to start the mission from its very first sale where one per cent of annual Rare Beauty sales will go directly to the fund. They are also collaborating with several "philanthropic partners" to raise the money.</p>

<p><a href="http://13.235.153.162/entertainment/watch-selena-gomezs-new-song-past-life-with-trevor-daniel-313412" hreflang="en"><strong>Watch:</strong> Selena Gomez's new song 'Past Life' with Trevor Daniel</a></p>

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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/CC8xDDknb7w/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Happy birthday to our incredible founder, @selenagomez! We admire your powerful vulnerability and how you inspire so many of us to do good. We can’t wait to make a difference together. We love you! With gratitude, your Rare Beauty team #28yearsofSelena</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/rarebeauty/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Rare Beauty by Selena Gomez</a> (@rarebeauty) on <time datetime="2020-07-22T15:31:17+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Jul 22, 2020 at 8:31am PDT</time></p>
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<p>"The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community," read their Instagram post.<br />
<br />
According to Billboard, Gomez founded Rare Beauty in February with the self-affirming mission that "being rare is about being comfortable with yourself."</p>

<p><strong>Also read:</strong>&nbsp;<a href="http://13.235.153.162/entertainment/selena-gomez-lady-gaga-more-celebs-to-hand-over-their-instagram-to-black-leaders-303843" hreflang="en">Selena Gomez, Lady Gaga &amp; more celebs to hand over their Instagram to black leaders</a><br />
<br />
The title of the makeup line nods to her third studio album 'Rare' she released at the beginning of the year, which debuted at No. 1 on the Billboard 200 at the end of January.The `Wolves` singer also showed her extensive support towards the fund-raising initiative and wrote on the comment section, "I`m so proud of this and love our team".</p>


Singer Selena Gomez's makeup company Rare Beauty on Wednesday announced its plan to raise $ 100 million over the next 10 years to provide increased mental health services.

Singer Selena Gomez's makeup company Rare Beauty on Wednesday announced its plan to raise $ 100 million over the next 10 years to provide increased mental health services. Terming the initiative as 'Rare Impact Fund', the company made the announced through an Instagram post on singer-songwriter's 28th birthday. View this post on Instagram Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 11:12am PDT × The beauty brand is going to start the mission from its very first sale where one per cent of annual Rare Beauty sales will go directly to the fund. They are also collaborating with several "philanthropic partners" to raise the money. Watch: Selena Gomez's new song 'Past Life' with Trevor Daniel View this post on Instagram Happy birthday to our incredible founder, @selenagomez! We admire your powerful vulnerability and how you inspire so many of us to do good. We can’t wait to make a difference together. We love you! With gratitude, your Rare Beauty team #28yearsofSelena A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 8:31am PDT × "The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community," read their Instagram post. According to Billboard, Gomez founded Rare Beauty in February with the self-affirming mission that "being rare is about being comfortable with yourself." Also read: Selena Gomez, Lady Gaga & more celebs to hand over their Instagram to black leaders The title of the makeup line nods to her third studio album 'Rare' she released at the beginning of the year, which debuted at No. 1 on the Billboard 200 at the end of January.The `Wolves` singer also showed her extensive support towards the fund-raising initiative and wrote on the comment section, "I`m so proud of this and love our team".

Selena Gomez's Rare Beauty pledges to raise $100 million for mental health services

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Selena Gomez's Rare Beauty pledges to raise $100 million for mental health services