<p>A black model who appeared in a Dove advert denounced as racist by many social media users has defended the clip, saying that far from belittling black women it celebrated ethnic diversity.</p>

<p>Lola Ogunyemi was at the&nbsp;centre of an international furore over a 3-second video posted on Dove&#39;s US&nbsp;Facebook page which showed her removing her t-shirt to reveal a white woman, who then took hers off to reveal an Asian woman.</p>

<p>&quot;I don&#39;t feel it was racist,&quot; she said in an interview with the BBC on Wednesday.</p>

<p>Many Facebook and Twitter users said the clip signalled that white people were cleaner or more beautiful than black people and likened it to 19th-century soap adverts that showed black people scrubbing themselves to become white.</p>

<p>But Ogunyemi said the stills from the clip that shot around the internet over the weekend - which mostly showed only her and the white woman, leaving out the Asian woman - gave the wrong impression.</p>

<p>She said there was a 30-second, made-for-TV version that had other images and a slogan that made it much clearer that the intention was to say that all women deserved quality products.</p>

<p>&quot;The screenshots that have taken the media by storm paint a slightly different picture,&quot; she said.</p>

<p>Dove apologised for the Facebook clip, saying it had &quot;missed the mark in representing women of colour thoughtfully&quot;. &nbsp;</p>

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.</p>
&mdash; Dove (@Dove) <a href="https://twitter.com/Dove/status/916731793927278592?ref_src=twsrc%5Etfw">October 7, 2017</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="und"><a href="https://t.co/3wCK97h2x9">pic.twitter.com/3wCK97h2x9</a></p>
&mdash; Dove (@Dove) <a href="https://twitter.com/Dove/status/917444642047778816?ref_src=twsrc%5Etfw">October 9, 2017</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

<p>Ogunyemi, who is Nigerian, born in Britain and raised in the United States, said in an article in the Guardian that she had &quot;grown up very aware of society`s opinion that dark-skinned people, especially women, would look better if our skin were lighter&quot;.</p>

<p>Far from fitting into this narrative, she wrote, her participation in the Dove advert was a chance to &quot;represent my dark-skinned sisters in a global beauty brand&quot;.</p>

<p>She said Dove could have defended itself by better explaining the concept behind the clip.</p>

<p>However, she also said that Dove should have spotted the risk that the sequence of images could be interpreted as racist given that it had run into trouble over similar content in the past.</p>

<p>&quot;They should have strong teams there that can point this kind of thing out before it goes to air,&quot; she told the BBC.</p>

<p>Dove, a Unilever brand, was criticised in 2011 over an ad which showed three women side by side in front of a before-and-after image of cracked and smooth skin, with a black woman on the &quot;before&quot; side and a white woman on the &quot;after&quot; side.</p>

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">You have done it in the past.?? <a href="https://t.co/qaGG10bePw">pic.twitter.com/qaGG10bePw</a></p>
&mdash; Nonhlanhla Mabhena (@N0n0zA) <a href="https://twitter.com/N0n0zA/status/916735085096861696?ref_src=twsrc%5Etfw">October 7, 2017</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

<p>Another point of contention was a label on a Dove product that said it was for &quot;normal to dark skin&quot;.</p>


The ad was widely criticised for airing a racist campaign

A black model who appeared in a Dove advert denounced as racist by many social media users has defended the clip, saying that far from belittling black women it celebrated ethnic diversity. Lola Ogunyemi was at the centre of an international furore over a 3-second video posted on Dove's US Facebook page which showed her removing her t-shirt to reveal a white woman, who then took hers off to reveal an Asian woman. "I don't feel it was racist," she said in an interview with the BBC on Wednesday. Many Facebook and Twitter users said the clip signalled that white people were cleaner or more beautiful than black people and likened it to 19th-century soap adverts that showed black people scrubbing themselves to become white. But Ogunyemi said the stills from the clip that shot around the internet over the weekend - which mostly showed only her and the white woman, leaving out the Asian woman - gave the wrong impression. She said there was a 30-second, made-for-TV version that had other images and a slogan that made it much clearer that the intention was to say that all women deserved quality products. "The screenshots that have taken the media by storm paint a slightly different picture," she said. Dove apologised for the Facebook clip, saying it had "missed the mark in representing women of colour thoughtfully". An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused. — Dove (@Dove) October 7, 2017 × pic.twitter.com/3wCK97h2x9 — Dove (@Dove) October 9, 2017 × Ogunyemi, who is Nigerian, born in Britain and raised in the United States, said in an article in the Guardian that she had "grown up very aware of society`s opinion that dark-skinned people, especially women, would look better if our skin were lighter". Far from fitting into this narrative, she wrote, her participation in the Dove advert was a chance to "represent my dark-skinned sisters in a global beauty brand". She said Dove could have defended itself by better explaining the concept behind the clip. However, she also said that Dove should have spotted the risk that the sequence of images could be interpreted as racist given that it had run into trouble over similar content in the past. "They should have strong teams there that can point this kind of thing out before it goes to air," she told the BBC. Dove, a Unilever brand, was criticised in 2011 over an ad which showed three women side by side in front of a before-and-after image of cracked and smooth skin, with a black woman on the "before" side and a white woman on the "after" side. You have done it in the past.?? pic.twitter.com/qaGG10bePw — Nonhlanhla Mabhena (@N0n0zA) October 7, 2017 × Another point of contention was a label on a Dove product that said it was for "normal to dark skin".

Dove ad was not racist, says Lola Ogunyemi

racist-dove

Racist Dove, News on Racist Dove, stories on Racist Dove, articles on Racist Dove, Racist Dove stories at Wion, Racist Dove news, Racist Dove latest news

racist dove

Dove ad was not racist, says Lola Ogunyemi