<p>When Disney released the romantic comedy <em>Prom Pact </em>on its platforms in late March, it seemed like just another teen-oriented TV film with modest fanfare. However, seven months later, the movie found itself at the centre of&nbsp;a viral storm for all the wrong reasons.</p>

<p>The controversy began when a clip from the film's opening pep rally scene made its way to X. In a fleeting moment, the clip exposed a curious sight – unrealistic-looking digital humans enthusiastically cheering alongside real background actors in the bleachers.</p>

<p>Watch the clip below:</p>

<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Reminder this is what SAG-AFTRA is fighting against <a href="https://t.co/dsZl130uif">pic.twitter.com/dsZl130uif</a></p>
— Caiden Reed | Ghostface-Doo (@caiden_reed) <a href="https://twitter.com/caiden_reed/status/1712403348597694692?ref_src=twsrc%5Etfw">October 12, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<p>This odd juxtaposition quickly caught the attention of the internet, resulting in widespread sharing and, of course, ridicule.</p>

<p>Also Read |&nbsp;<a href="https://www.wionews.com/entertainment/hollywood/news-explained-from-the-matrix-to-the-terminator-how-artificial-intelligence-in-cinema-reflects-our-hopes-fears-577331">Explained: From The Matrix to The Terminator, how artificial intelligence in cinema reflects our hopes, fears</a></p>

<p>But what's the real issue here? The viral clip resonated with a much larger and pressing concern in Hollywood – the ongoing SAG-AFTRA strike. At its core, the strike revolves around the fear that actors' likenesses could be recreated digitally without their proper consent and fair compensation. Background actors, in particular, are concerned that their work, which might typically span days or weeks on a production, could be reduced to a mere day if studios decide to digitally insert their likenesses into scenes.</p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/how-ai-is-changing-the-future-of-work-632079/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<p>One key detail here is that the characters in the controversial shot were not recreated using AI-scanned actors, but rather through other VFX techniques. These digital extras were the result of the work of CG artists. Surprisingly, Disney has remained tight-lipped and has not offered an official comment on the matter.</p>

<p>The concept of using digital extras to populate crowds in movies and TV shows is not new in Hollywood. War movies, for instance, have almost always inflated the number of soldiers using CGI to make the scale seem bigger. The difference with Prom Pact lies in the closeness of the shot, which made it glaringly obvious that the extras were, in fact, digital creations.</p>

<p>Also Read |&nbsp;<a href="https://www.wionews.com/entertainment/hollywood/news-explained--are-our-copyright-laws-ready-for-the-ai-invasion-637904">Explained | Are our copyright laws ready for the AI invasion?</a></p>

<p>As the controversy rages on, there is reason for hope. The Alliance of Motion Picture and Television Producers (AMPTP), representing the movie studios, made an announcement on October 11. Their latest offer to SAG-AFTRA concerning AI ensures that performers must provide written consent and receive a clear description of how their digital likeness will be used in any production</p>

<p><strong>WATCH WION LIVE HERE</strong></p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" loading="”lazy”" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe></p>

<p>You can <strong>now write for wionews.com</strong> and be a part of the community. Share your stories and opinions with us <strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>


When Disney released the romantic comedy Prom Pact on its platforms in late March, it seemed like just another teen-oriented TV film with modest fanfare. However, seven months later, the movie found itself at the centre of a viral storm for all the wrong reasons.

When Disney released the romantic comedy Prom Pact on its platforms in late March, it seemed like just another teen-oriented TV film with modest fanfare. However, seven months later, the movie found itself at the centre of a viral storm for all the wrong reasons. The controversy began when a clip from the film's opening pep rally scene made its way to X. In a fleeting moment, the clip exposed a curious sight – unrealistic-looking digital humans enthusiastically cheering alongside real background actors in the bleachers. Watch the clip below: Reminder this is what SAG-AFTRA is fighting against pic.twitter.com/dsZl130uif — Caiden Reed | Ghostface-Doo (@caiden_reed) October 12, 2023 This odd juxtaposition quickly caught the attention of the internet, resulting in widespread sharing and, of course, ridicule. Also Read | Explained: From The Matrix to The Terminator, how artificial intelligence in cinema reflects our hopes, fears But what's the real issue here? The viral clip resonated with a much larger and pressing concern in Hollywood – the ongoing SAG-AFTRA strike. At its core, the strike revolves around the fear that actors' likenesses could be recreated digitally without their proper consent and fair compensation. Background actors, in particular, are concerned that their work, which might typically span days or weeks on a production, could be reduced to a mere day if studios decide to digitally insert their likenesses into scenes. One key detail here is that the characters in the controversial shot were not recreated using AI-scanned actors, but rather through other VFX techniques. These digital extras were the result of the work of CG artists. Surprisingly, Disney has remained tight-lipped and has not offered an official comment on the matter. The concept of using digital extras to populate crowds in movies and TV shows is not new in Hollywood. War movies, for instance, have almost always inflated the number of soldiers using CGI to make the scale seem bigger. The difference with Prom Pact lies in the closeness of the shot, which made it glaringly obvious that the extras were, in fact, digital creations. Also Read | Explained | Are our copyright laws ready for the AI invasion? As the controversy rages on, there is reason for hope. The Alliance of Motion Picture and Television Producers (AMPTP), representing the movie studios, made an announcement on October 11. Their latest offer to SAG-AFTRA concerning AI ensures that performers must provide written consent and receive a clear description of how their digital likeness will be used in any production WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Disney's Prom Pact viral clip exposes Hollywood's use of digital extras

prom-pact-controversy

Prom Pact Controversy, News on Prom Pact Controversy, stories on Prom Pact Controversy, articles on Prom Pact Controversy, Prom Pact Controversy stories at Wion, Prom Pact Controversy news, Prom Pact Controversy latest news

prom pact-controversy

Disney's Prom Pact viral clip exposes Hollywood's use of digital extras