<p>Professional networking platform LinkedIn said Thursday (Mar 29) it was working on a TikTok-like short-form video feed, following the trend set by giants like Instagram and YouTube. A dedicated video feed full of short-form content will appear in the app’s navigation bar. Users will be able to scroll through the videos, while also sharing, commenting on and liking them. The feature was first spotted by Austin Null, a strategy director at an influencer agency called McKinney.</p>

<h2><strong>The difference</strong></h2>

<p>It must be noted that LinkedIn’s video tab won’t look like a copycat of similar features in other apps. While the content on Instagram, YouTube and TikTok encompasses a variety of topics, from comedy, and politics to food and lifestyle, the content on LinkedIn will be carefully themed around career-related topics.</p>

<p>Simply put, the app won’t lose its essence of being a career-oriented app after the introduction of the video feature.</p>

<h2><strong>Feature in early testing</strong></h2>

<p>Microsoft-owned LinkedIn has said the feature is still in the early stages and will take time to get rolled out fully. The company said it was forced to take the step as “videos are becoming one of its users’ desired formats for learning from professionals and experts.”</p>

<p>&nbsp;Many ‘TikTokers’ and content creators on Instagram and YouTube have amassed massive following by posting career-related content on these platforms. LinkedIn now wants to attract this wide community to its own app, leveraging its position as the biggest professional networking platform in the market.</p>

<p><strong>Also read:&nbsp;<a data-ved="2ahUKEwiEu4WIpJmFAxVOcPUHHcQYA5QQxfQBKAB6BAgJEAE" href="https://www.wionews.com/business-economy/linkedin-surpasses-1-billion-members-expands-ai-capabilities-for-job-seekers-654205" jsname="YKoRaf" ping="/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https://www.wionews.com/business-economy/linkedin-surpasses-1-billion-members-expands-ai-capabilities-for-job-seekers-654205&amp;ved=2ahUKEwiEu4WIpJmFAxVOcPUHHcQYA5QQxfQBKAB6BAgJEAE">LinkedIn surpasses 1 billion members, expands AI capabilities for job seekers</a></strong></p>

<p>The app might also look forward to monetising its video feed, enticing creators to flock to LinkedIn for their career-related content.</p>

<h2><strong>Concerns</strong></h2>

<p>However, not all users are fans of short-form video content. Many express concern about the proliferation of such content across platforms as it may come across as a distracting feature on an app especially dedicated to professional networking.</p>

<p><strong>Watch:&nbsp;Gravitas: Exposed: How China is using LinkedIn for espionage</strong></p>

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<p>It will be interesting to see how users and the creator community respond to the new feature.</p>

<p><em>(With inputs from agencies)</em></p>


Professional networking platform LinkedIn said Thursday (Mar 29) it was working on a TikTok-like short-form video feed, following the trend set by giants like Instagram and YouTube.

Professional networking platform LinkedIn said Thursday (Mar 29) it was working on a TikTok-like short-form video feed, following the trend set by giants like Instagram and YouTube. A dedicated video feed full of short-form content will appear in the app’s navigation bar. Users will be able to scroll through the videos, while also sharing, commenting on and liking them. The feature was first spotted by Austin Null, a strategy director at an influencer agency called McKinney. The difference It must be noted that LinkedIn’s video tab won’t look like a copycat of similar features in other apps. While the content on Instagram, YouTube and TikTok encompasses a variety of topics, from comedy, and politics to food and lifestyle, the content on LinkedIn will be carefully themed around career-related topics. Simply put, the app won’t lose its essence of being a career-oriented app after the introduction of the video feature. Feature in early testing Microsoft-owned LinkedIn has said the feature is still in the early stages and will take time to get rolled out fully. The company said it was forced to take the step as “videos are becoming one of its users’ desired formats for learning from professionals and experts.” Many ‘TikTokers’ and content creators on Instagram and YouTube have amassed massive following by posting career-related content on these platforms. LinkedIn now wants to attract this wide community to its own app, leveraging its position as the biggest professional networking platform in the market. Also read: LinkedIn surpasses 1 billion members, expands AI capabilities for job seekers The app might also look forward to monetising its video feed, enticing creators to flock to LinkedIn for their career-related content. Concerns However, not all users are fans of short-form video content. Many express concern about the proliferation of such content across platforms as it may come across as a distracting feature on an app especially dedicated to professional networking. Watch: Gravitas: Exposed: How China is using LinkedIn for espionage × It will be interesting to see how users and the creator community respond to the new feature. (With inputs from agencies)

LinkedIn to roll out TikTok-like video feed despite concerns of distraction

<p>With commuting to work becoming a major concern for professionals due to clogged roads and lack of public transport, a survey has revealed that most Indians (78 per cent) desire a shorter commute time, with 26 per cent even willing to take a pay cut for the same.</p>

<p>This sentiment of desiring a shorter commute was the highest in India amongst 11 countries globally, according to the survey by professional networking firm LinkedIn.</p>

<p>While almost half of the Indians (48 per cent) said that their commute time has increased in the past one year, around 60 per cent felt their city transportation systems frequently get them late to office, both the factors being highest amongst the countries surveyed.</p>

<p>"The daily commute is a pain-point for most professionals in India. Lack of access to essential information pertaining to skills, referrals, job applications and commute time, can often be a roadblock to finding new opportunities," said Deepa Sapatnekar, head of communications for India, LinkedIn.</p>

<p>Around 47 per cent of the Indians felt more productive at work with a shorter commute time, and 48 per cent preferred a shorter commute so that they don't get tired.</p>

<p>However, almost half of them (42 per cent) said they would be willing to consider longer commute if it meant an increase of more than 20 per cent in their income.</p>

<p>Further, the survey revealed that 33 per cent would opt for a longer commute if given transportation, a promotion, or title increase.</p>

<p>While 40 per cent said they can travel far off for the right job, 31 per cent felt they could compromise on shorter commute if they worked for a brand they admired.</p>

<p>The survey revealed that with the time saved from commuting, 36 per cent like to utilise it for exercising, health and fitness.</p>

<p>The survey represents opinions of LinkedIn's working professionals on their commute in 11 countries across the globe, including India.</p>


This sentiment of desiring a shorter commute was the highest in India amongst 11 countries globally, according to the survey by professional networking firm LinkedIn.

With commuting to work becoming a major concern for professionals due to clogged roads and lack of public transport, a survey has revealed that most Indians (78 per cent) desire a shorter commute time, with 26 per cent even willing to take a pay cut for the same. This sentiment of desiring a shorter commute was the highest in India amongst 11 countries globally, according to the survey by professional networking firm LinkedIn. While almost half of the Indians (48 per cent) said that their commute time has increased in the past one year, around 60 per cent felt their city transportation systems frequently get them late to office, both the factors being highest amongst the countries surveyed. "The daily commute is a pain-point for most professionals in India. Lack of access to essential information pertaining to skills, referrals, job applications and commute time, can often be a roadblock to finding new opportunities," said Deepa Sapatnekar, head of communications for India, LinkedIn. Around 47 per cent of the Indians felt more productive at work with a shorter commute time, and 48 per cent preferred a shorter commute so that they don't get tired. However, almost half of them (42 per cent) said they would be willing to consider longer commute if it meant an increase of more than 20 per cent in their income. Further, the survey revealed that 33 per cent would opt for a longer commute if given transportation, a promotion, or title increase. While 40 per cent said they can travel far off for the right job, 31 per cent felt they could compromise on shorter commute if they worked for a brand they admired. The survey revealed that with the time saved from commuting, 36 per cent like to utilise it for exercising, health and fitness. The survey represents opinions of LinkedIn's working professionals on their commute in 11 countries across the globe, including India.

1 in 4 Indians ready for pay cut for shorter travel time: Survey

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