<p>International clothes retailer brand H&amp;M recently got in the middle of a controversy after it ran a series of online advertisements on their new line of slogan sweatshirts for kids -- in which a black child was seen wearing a sweatshirt with &#39;Coolest monkey in the jungle&#39; written on it.</p>

<p>H&amp;M, however, soon apologised for its treatment of the ad and published a post:&nbsp;<em>&ldquo;We understand that many people are upset about the image. We, who work at H&amp;M, can only agree.&nbsp;We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.&nbsp;It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.&rdquo;</em></p>

<p>The matter escalated as black people, in general, have been for years compared to monkeys, labelling them as the closest to the primates.&nbsp;</p>

<p>Social media did not spare the brand after it saw the advertisement as racially insensitive and derogatory. Twitteratis&nbsp;took out pictures of all kids featured and compared how the white kids had things like &#39;Survival expert&#39; or animals printed on sweatshirts.&nbsp;</p>

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<p dir="ltr" lang="en">. <a href="https://twitter.com/hm?ref_src=twsrc%5Etfw">@hm</a>, have you lost your damned minds?!?!?! <a href="https://t.co/EYuCXLZtv3">pic.twitter.com/EYuCXLZtv3</a></p>
&mdash; Charles M. Blow (@CharlesMBlow) <a href="https://twitter.com/CharlesMBlow/status/950208202154610689?ref_src=twsrc%5Etfw">January 8, 2018</a></blockquote>
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<p dir="ltr" lang="en">H&amp;M aka HORRIBLE MERCHANDISE PROVES TO THE WORLD THAT RACISM IS REAL! MAKING MONKEY MOVES FOR PUBLICITY/MARKETING ...TIME TO SHOW THEM HOW BLACK DOLLARS MATTERS! <a href="https://twitter.com/hashtag/BoycottHandM?src=hash&amp;ref_src=twsrc%5Etfw">#BoycottHandM</a> <a href="https://twitter.com/hashtag/BoycottHM?src=hash&amp;ref_src=twsrc%5Etfw">#BoycottHM</a> <a href="https://twitter.com/hashtag/HorribleMerchandise?src=hash&amp;ref_src=twsrc%5Etfw">#HorribleMerchandise</a> <a href="https://twitter.com/hashtag/BlackDollarsMatter?src=hash&amp;ref_src=twsrc%5Etfw">#BlackDollarsMatter</a> <a href="https://twitter.com/hashtag/AdelleAndShaffieOnKISS?src=hash&amp;ref_src=twsrc%5Etfw">#AdelleAndShaffieOnKISS</a> <a href="https://twitter.com/Kiss100kenya?ref_src=twsrc%5Etfw">@Kiss100kenya</a> <a href="https://twitter.com/ADELLEO?ref_src=twsrc%5Etfw">@ADELLEO</a> <a href="https://t.co/5fD1fPXGBA">pic.twitter.com/5fD1fPXGBA</a></p>
&mdash; #TeamShaffie (@ShaffieWeru) <a href="https://twitter.com/ShaffieWeru/status/950578899473313792?ref_src=twsrc%5Etfw">January 9, 2018</a></blockquote>
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<p>In the middle of the storm, the brand suffered a loss after its brand ambassador, singer The Weeknd terminated its contract with them.</p>

<p>He wrote on Twitter:&nbsp;&ldquo;Woke up this morning shocked and embarrassed by this photo. I&rsquo;m deeply offended and will not be working with @hm anymore . . . &rdquo;</p>

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<p dir="ltr" lang="en">woke up this morning shocked and embarrassed by this photo. i&rsquo;m deeply offended and will not be working with <a href="https://twitter.com/hm?ref_src=twsrc%5Etfw">@hm</a> anymore... <a href="https://t.co/P3023iYzAb">pic.twitter.com/P3023iYzAb</a></p>
&mdash; The Weeknd (@theweeknd) <a href="https://twitter.com/theweeknd/status/950447182829699072?ref_src=twsrc%5Etfw">January 8, 2018</a></blockquote>
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<p>Also,&nbsp;NBA star LeBron James posted an altered version of the photo on Instagram, superimposing a picture of a crown over the original print and offering a word of encouragement.</p>

<p>He wrote:&nbsp;&ldquo;Enough about y&rsquo;all and more of what I see when I look at this photo. I see a Young King!!&rdquo;</p>

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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BdtS-hsBUNk/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">@hm u got us all wrong! And we ain&#39;t going for it! Straight up! Enough about y&#39;all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that&#39;s what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople????????????????????????&zwj;⚖️????????&zwj;⚖️</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/kingjames/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> LeBron James</a> (@kingjames) on <time datetime="2018-01-08T23:58:19+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Jan 8, 2018 at 3:58pm PST</time></p>
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<p>The online advertisements were put up on the Swedish clothing retailer&#39;s website in Britain.&nbsp;</p>

<p><br />
&nbsp;</p>

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The international retailer brand had earlier posted a series of photos as part of advertisement of their new collection of sweatshirts on their website in Britain

International clothes retailer brand H&M recently got in the middle of a controversy after it ran a series of online advertisements on their new line of slogan sweatshirts for kids -- in which a black child was seen wearing a sweatshirt with 'Coolest monkey in the jungle' written on it. H&M, however, soon apologised for its treatment of the ad and published a post: “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.” The matter escalated as black people, in general, have been for years compared to monkeys, labelling them as the closest to the primates. Social media did not spare the brand after it saw the advertisement as racially insensitive and derogatory. Twitteratis took out pictures of all kids featured and compared how the white kids had things like 'Survival expert' or animals printed on sweatshirts. . @hm, have you lost your damned minds?!?!?! pic.twitter.com/EYuCXLZtv3 — Charles M. Blow (@CharlesMBlow) January 8, 2018 × H&M aka HORRIBLE MERCHANDISE PROVES TO THE WORLD THAT RACISM IS REAL! MAKING MONKEY MOVES FOR PUBLICITY/MARKETING ...TIME TO SHOW THEM HOW BLACK DOLLARS MATTERS! #BoycottHandM #BoycottHM #HorribleMerchandise #BlackDollarsMatter #AdelleAndShaffieOnKISS @Kiss100kenya @ADELLEO pic.twitter.com/5fD1fPXGBA — #TeamShaffie (@ShaffieWeru) January 9, 2018 × In the middle of the storm, the brand suffered a loss after its brand ambassador, singer The Weeknd terminated its contract with them. He wrote on Twitter: “Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore . . . ” woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb — The Weeknd (@theweeknd) January 8, 2018 × Also, NBA star LeBron James posted an altered version of the photo on Instagram, superimposing a picture of a crown over the original print and offering a word of encouragement. He wrote: “Enough about y’all and more of what I see when I look at this photo. I see a Young King!!” @hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople????????????????????????‍⚖️????????‍⚖️ A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST × The online advertisements were put up on the Swedish clothing retailer's website in Britain.

H&M slammed for showing black child in 'monkey' sweatshirt, apologises

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H&M slammed for showing black child in 'monkey' sweatshirt, apologises