<p>When people look at smartphone market share, Android appears to be the clear winner. Google's operating system powers around 70 per cent of smartphones worldwide, while Apple's iPhone accounts for a much smaller share. Yet year after year, Apple earns far more profit than most Android phone makers combined. So how does the company achieve this despite selling fewer phones?</p><p>The answer lies in Apple's premium strategy, ecosystem and growing services business.</p><h2><strong>Apple focuses on premium phones</strong></h2><p>Unlike Android, which includes hundreds of manufacturers selling phones across every price range, Apple mainly targets the premium segment. Many Android brands compete aggressively in the budget and mid-range markets, where profit margins are often very small. Apple, on the other hand, sells most iPhones at premium prices. That means it earns significantly more profit from every device it sells. Industry analysts at Counterpoint Research have repeatedly reported that Apple captures the majority of global smartphone operating profits despite shipping fewer devices than the Android ecosystem.</p><h2><strong>The iPhone is only the beginning</strong></h2><p>Apple also makes money long after someone buys an iPhone. Many users subscribe to services such as iCloud+, Apple Music, Apple TV+, Apple Arcade and AppleCare. The company also earns revenue through the App Store, where developers pay commissions on many digital purchases. This creates recurring income that continues for years after the original phone sale.</p><p>The Apple ecosystem keeps users loyal</p><p>Another reason is customer retention.</p><p>Many iPhone users also own an Apple Watch, AirPods, iPad or Mac. These devices work together through features like AirDrop, Handoff, iCloud synchronisation and Continuity. Because everything is connected, customers are more likely to remain within Apple's ecosystem when buying their next device. This loyalty reduces marketing costs and helps Apple maintain strong demand even without leading global shipment volumes.</p><h2><strong>Profit matters more than market share</strong></h2><p>Selling the most devices does not always mean earning the most money. Android's large market share comes from many companies competing across different price points, while Apple focuses on fewer models with higher average selling prices. Combined with services revenue, strong brand loyalty and efficient hardware-software integration, this strategy allows Apple to generate industry-leading profits even with fewer smartphone shipments. For Apple, success has never been about selling the most phones it has been about creating long-term value from every customer.</p>

Android powers most smartphones worldwide, but Apple earns the largest share of industry profits. Premium pricing, strong customer loyalty, a connected ecosystem and fast-growing services help Apple make more money despite selling fewer phones.

When people look at smartphone market share, Android appears to be the clear winner. Google's operating system powers around 70 per cent of smartphones worldwide, while Apple's iPhone accounts for a much smaller share. Yet year after year, Apple earns far more profit than most Android phone makers combined. So how does the company achieve this despite selling fewer phones? The answer lies in Apple's premium strategy, ecosystem and growing services business. Apple focuses on premium phones Unlike Android, which includes hundreds of manufacturers selling phones across every price range, Apple mainly targets the premium segment. Many Android brands compete aggressively in the budget and mid-range markets, where profit margins are often very small. Apple, on the other hand, sells most iPhones at premium prices. That means it earns significantly more profit from every device it sells. Industry analysts at Counterpoint Research have repeatedly reported that Apple captures the majority of global smartphone operating profits despite shipping fewer devices than the Android ecosystem. The iPhone is only the beginning Apple also makes money long after someone buys an iPhone. Many users subscribe to services such as iCloud+, Apple Music, Apple TV+, Apple Arcade and AppleCare. The company also earns revenue through the App Store, where developers pay commissions on many digital purchases. This creates recurring income that continues for years after the original phone sale. The Apple ecosystem keeps users loyal Another reason is customer retention. Many iPhone users also own an Apple Watch, AirPods, iPad or Mac. These devices work together through features like AirDrop, Handoff, iCloud synchronisation and Continuity. Because everything is connected, customers are more likely to remain within Apple's ecosystem when buying their next device. This loyalty reduces marketing costs and helps Apple maintain strong demand even without leading global shipment volumes. Profit matters more than market share Selling the most devices does not always mean earning the most money. Android's large market share comes from many companies competing across different price points, while Apple focuses on fewer models with higher average selling prices. Combined with services revenue, strong brand loyalty and efficient hardware-software integration, this strategy allows Apple to generate industry-leading profits even with fewer smartphone shipments. For Apple, success has never been about selling the most phones it has been about creating long-term value from every customer.

<p>Android powers most smartphones worldwide, but Apple earns the largest share of industry profits. Premium pricing, strong customer loyalty, a connected ecosystem and fast-growing services help Apple make more money despite selling fewer phones.</p>

Apple vs Android: Why does Apple sell fewer phones than Android but make more money?

A series of unusual moments inside trump's white house
Is raising new questions about power, influence
And the u.S president’s reactions behind closed doors.
From high-profile visits
To tense exchanges
And abrupt policy shifts,
The events of the past few weeks
Talks about president trump's functioning
And what seems to trigger his attention most.
Watch this story which decodes further.

USA-Saudi Deal: The Way to Donald Trump's Heart is Through his Pocket? 

New York leads with 123 billionaires, followed by Moscow, Hong Kong, London, and Beijing in 2025. These cities remain global hubs for wealth concentration. 

<p>New York leads with 123 billionaires, followed by Moscow, Hong Kong, London, and Beijing in 2025. These cities remain global hubs for wealth concentration.&nbsp;</p>

10 cities with the most billionaires

Most Indians are familiar with stocks, mutual funds, and ETFs — but few actually invest. The regulator survey, which was released last week, covered over 90,000 households and the results show that India’s investment culture still prefers safety over risk. Here are key takeaways from it.


Explainer: Why most Indians still avoid securities markets?

Buy Now Pay Later (BNPL) services let customers split a purchase into smaller installments, making it easier to fit big buys into a tight budget.4


Money Matters: What is BNPL and how does it work?

NATO’s defense spending is projected to exceed $1.5 trillion in 2025, reflecting heightened security concerns and growing global instability. As member nations ramp up budgets, the alliance is also revisiting its spending target to ensure stronger collective defense and preparedness in the face of evolving threats.

NATO spending to cross $1.5 trillion in 2025 | What's the new spending target?

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