New Zealand's awareness campaign for Hepatitis-C has backfired. Why? Because the ad shows patients flipping their middle finger at the camera. Why would they do this? Watch this report by Priyanka Sharma to find out.

Gravitas | New Zealand had to pull this ad off air: Here's why

middle-finger-ad-campaign

Middle Finger Ad Campaign, News on Middle Finger Ad Campaign, stories on Middle Finger Ad Campaign, articles on Middle Finger Ad Campaign, Middle Finger Ad Campaign stories at Wion, Middle Finger Ad Campaign news, Middle Finger Ad Campaign latest news

middle finger-ad-campaign

Gravitas | New Zealand had to pull this ad off air: Here's why