Martin Sorrell, founder of WPP plc, the world's largest advertising and PR group has said that India's brand image is at an all-time high. Speaking to WION's principal diplomatic correspondent Sidhant Sibal in Riyadh, Sorrell expressed confidence in the Indian economy adding that any fall in the growth is just a "fluctuation". Here's the trasncript of the interview.&nbsp;

WION: How do you see India's role in the world?

Sorrell: Growing. India's role in the world is developing, PM Modi has been at the FII. He has made his impact during his first term, he will make an impact in his second term, so I have been always being a raging bull in India and will continue to do so. My company, where I was, made a huge position in India, about 50 per cent of the ad industry, about 15000-16,000 people, have a very strong business. I have started a new business - S4 Capital- and will be doing something in India and have a tour in India with Google in November end and I have mentioned this because it is emblematic of what is happening in India, tremendous growth domestically.

WION: But reports suggest the Indian economy is not doing well, your thoughts?

Sorrell: It is never going to go up in a straight line, it will be a secular growth and there will be fluctuations in terms of the growth rate. In the long term, India will be the most populous country of the planet, with that comes issues, but if I look at the British point of view, Brexit, if we do come out, we have to pivot away from the EU on which we are dependent for trade to markets such as the US and Asia - China and India are two massive economies in Asia. It can't be a straight line upwards. It remains extremely bullish.

WION: How do you see the leadership of the Indian PM?

Sorrell: I think the brand image of India has strengthened considerably in the last 4-6 years, it has been mainly due to PM Modi and what he has done and what he will do. Obviously, everybody faces criticism, it will not be positive all the time. Like the growth rate, there will be fluctuations but the brand image of India is at an all-time high.&nbsp;

Martin Sorrell, founder of WPP plc, the world's largest advertising and PR group has said that India's brand image is at an all-time high. Speaking to WION's principal diplomatic correspondent Sidhant Sibal in Riyadh, Sorrell expressed confidence in the Indian economy adding that any fall in the growth is just a "fluctuation".

Martin Sorrell, founder of WPP plc, the world's largest advertising and PR group has said that India's brand image is at an all-time high. Speaking to WION's principal diplomatic correspondent Sidhant Sibal in Riyadh, Sorrell expressed confidence in the Indian economy adding that any fall in the growth is just a "fluctuation". Here's the trasncript of the interview. WION: How do you see India's role in the world? Sorrell: Growing. India's role in the world is developing, PM Modi has been at the FII. He has made his impact during his first term, he will make an impact in his second term, so I have been always being a raging bull in India and will continue to do so. My company, where I was, made a huge position in India, about 50 per cent of the ad industry, about 15000-16,000 people, have a very strong business. I have started a new business - S4 Capital- and will be doing something in India and have a tour in India with Google in November end and I have mentioned this because it is emblematic of what is happening in India, tremendous growth domestically. WION: But reports suggest the Indian economy is not doing well, your thoughts? Sorrell: It is never going to go up in a straight line, it will be a secular growth and there will be fluctuations in terms of the growth rate. In the long term, India will be the most populous country of the planet, with that comes issues, but if I look at the British point of view, Brexit, if we do come out, we have to pivot away from the EU on which we are dependent for trade to markets such as the US and Asia - China and India are two massive economies in Asia. It can't be a straight line upwards. It remains extremely bullish. WION: How do you see the leadership of the Indian PM? Sorrell: I think the brand image of India has strengthened considerably in the last 4-6 years, it has been mainly due to PM Modi and what he has done and what he will do. Obviously, everybody faces criticism, it will not be positive all the time. Like the growth rate, there will be fluctuations but the brand image of India is at an all-time high.

India's brand image at all-time high: Martin Sorrell, founder of world's largest advertisement company tells WION

WPP's former chief executive Martin Sorrell has moved to reassure investors in the advertising giant that the firm he has set up since his abrupt exit will not compete directly with it.

Sorrell has spoken to at least two WPP shareholders in recent weeks in calls instigated by the investors and facilitated by WPP, a spokesman for the FTSE-100 company told Reuters.

In one of the calls the 73-year-old former CEO told Alastair Gunn, a fund manager at Jupiter Asset Management which is WPP's 15th biggest shareholder, that the new venture he launched just six weeks after leaving the group in April will not undermine WPP.

Sorrell, who did not have a non-compete clause in his contract and remains WPP's eighth biggest shareholder, indicated that he would not seek to hurt the company he founded 33 years ago, Gunn told Reuters.

"He's got a lot of money still invested in WPP and he made it clear that it would be very illogical of him to be out to try and undermine his single largest investment," Gunn said.

"He said he wasn't going to come back and do something that would be a waterfront-type competitor to WPP."

Sorrell outlined a deal to invest 40 million pounds of his own money in a reverse takeover of London-listed Derriston Capital on Wednesday. The shell company will be renamed S4 Capital and be used to buy marketing firms.

The Derriston deal echoes the strategy that Sorrell used to transform shopping basket producer Wire and Plastic Products into WPP, the world's largest advertising company with a market value of around 15.6 billion pounds.

Sorrell said that he saw "significant opportunities for development in technology, data and content" and institutional investors have indicated they are willing to provide more than 150 million pounds to help S4 with acquisitions.

His swift return was not a surprise, Jupiter's Gunn said.

"One of the things that made him so impressive at WPP was that he wasn't like other CEOs, he was very driven and motivated and very accessible all the time. So the idea he was just going to sit on a beach somewhere was a bit of a joke," Gunn added.

A spokesman for Sorrell confirmed that he had spoken to WPP shareholders.

Sorrell, who was one of Britain's most high-profile and best-paid business executives, left WPP after the board investigated an allegation of personal misconduct.&nbsp

WPP has not given any details of the allegation and Sorrell has denied any wrongdoing.

Sorrell, who did not have a non-compete clause in his contract and remains WPP's eighth biggest shareholder, indicated that he would not seek to hurt the company he founded 33 years ago, Gunn told

WPP's former chief executive Martin Sorrell has moved to reassure investors in the advertising giant that the firm he has set up since his abrupt exit will not compete directly with it. Sorrell has spoken to at least two WPP shareholders in recent weeks in calls instigated by the investors and facilitated by WPP, a spokesman for the FTSE-100 company told Reuters. In one of the calls the 73-year-old former CEO told Alastair Gunn, a fund manager at Jupiter Asset Management which is WPP's 15th biggest shareholder, that the new venture he launched just six weeks after leaving the group in April will not undermine WPP. Sorrell, who did not have a non-compete clause in his contract and remains WPP's eighth biggest shareholder, indicated that he would not seek to hurt the company he founded 33 years ago, Gunn told Reuters. "He's got a lot of money still invested in WPP and he made it clear that it would be very illogical of him to be out to try and undermine his single largest investment," Gunn said. "He said he wasn't going to come back and do something that would be a waterfront-type competitor to WPP." Sorrell outlined a deal to invest 40 million pounds of his own money in a reverse takeover of London-listed Derriston Capital on Wednesday. The shell company will be renamed S4 Capital and be used to buy marketing firms. The Derriston deal echoes the strategy that Sorrell used to transform shopping basket producer Wire and Plastic Products into WPP, the world's largest advertising company with a market value of around 15.6 billion pounds. Sorrell said that he saw "significant opportunities for development in technology, data and content" and institutional investors have indicated they are willing to provide more than 150 million pounds to help S4 with acquisitions. His swift return was not a surprise, Jupiter's Gunn said. "One of the things that made him so impressive at WPP was that he wasn't like other CEOs, he was very driven and motivated and very accessible all the time. So the idea he was just going to sit on a beach somewhere was a bit of a joke," Gunn added. A spokesman for Sorrell confirmed that he had spoken to WPP shareholders. Sorrell, who was one of Britain's most high-profile and best-paid business executives, left WPP after the board investigated an allegation of personal misconduct. WPP has not given any details of the allegation and Sorrell has denied any wrongdoing.

Martin Sorrell tells investor his new venture is not targeting WPP

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India's brand image at all-time high: Martin Sorrell, founder of world's largest advertisement company tells WION

Martin Sorrell tells investor his new venture is not targeting WPP