He's not on social media, he doesn't use a smartphone and he's too cool to even care about Facebook or Instagram, but this 60-year-old is a social media sensation.

Here's how a photographer in Kerala shot this viral album of a labourer-turned-model

kerala-labourer-turned-model

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kerala labourer-turned-model

Here's how a photographer in Kerala shot this viral album of a labourer-turned-model