Dozens of people protested outside WK Kellogg Co.'s Michigan headquarters Tuesday, pushing the company to remove artificial dyes from its breakfast cereals sold in the US.

Protesters urge Kellogg's to remove artificial dyes from Froot Loops and other cereals

Kellogg's has launched a legal challenge with the aim to counter new rules in the UK, which are a part of a campaign against obesity. In the initiative, the government is looking to keep a check on the sugary foods in shops in the country.

Kellogg's launches legal challenge against UK's new rules to limit sugary foods  

The cafe is part of a push by Kellogg Co to reinvigorate US cereal sales that have declined as consumers choose healthier foods

Kellogg's cereal cafe to snap, crackle and pop into Times Square

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Protesters urge Kellogg's to remove artificial dyes from Froot Loops and other cereals

Kellogg's launches legal challenge against UK's new rules to limit sugary foods

Kellogg's cereal cafe to snap, crackle and pop into Times Square