In 2012, he co-founded niche unisex streetwear brand MSFTSrep, pitched firmly at fellow Gen Z and Millennial fashionistas, and is a long-time collaborator with sneaker-maker New Balance.



Jaden Smith at Louboutin stirs fresh 'nepo-baby' fashion debate

Jada Pinkett Smith introduced kids, family to psychedelic drugs, says Jaden Smith

Jaden Smith leaves Kanye West's show, gets support from Kendall Jenner

Will Smith and Jada Pinkett Smith share emotional wishes on son Jaden's birthday

Jaden Smith wants to collaborate with Indian rappers, calls it a 'dream of mine'

Jaden Smith to perform in India in February

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Jaden Smith at Louboutin stirs fresh 'nepo-baby' fashion debate

Jada Pinkett Smith introduced kids, family to psychedelic drugs, says Jaden Smith

Jaden Smith leaves Kanye West's show, gets support from Kendall Jenner

Will Smith and Jada Pinkett Smith share emotional wishes on son Jaden's birthday

Jaden Smith wants to collaborate with Indian rappers, calls it a 'dream of mine'

Jaden Smith to perform in India in February