Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world. The IPL 2024 which kick-started on March 22 in Chennai has added another feather in its impressive hat as it smashed TV viewership records for the opening 10 matches. IPL is one of the most watched events in the world with audiences from different corners of the world.

<h2>Record TV viewership for IPL 2024</h2>

“We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release.

Still in the opening stages, IPL 2024 recorded an attendance of 350 million for the opening 10 matches which is the highest for any previous tournament. Disney Star holds the official broadcasting rights of the tournament and paid a whopping $580 million (Rs 48,390 crore) in 2023 to broadcast the event on TV.

A watch time of 96.28 million (8,028 crore) minutes in the opening 10 matches is the highest ever recorded at the opening 10 matches of an IPL season. The rise is also 20 percent higher than last year’s watch time.

ALSO READ |&nbsp;<a href="https://www.wionews.com/sports/f1-i-would-love-him-lewis-hamilton-reveals-who-hed-want-to-replace-him-at-mercedes-next-season-707730">F1 | 'I would love him...': Lewis Hamilton reveals who he'd want to replace him at Mercedes next season</a>

Currently, the IPL 2024 is broadcast in 10 languages including Tamil, Telugu Marathi and several other regional languages.

It is expected that IPL 2024 could break the records for both TV and digital rights with an increasing fan base. Currently, the digital rights are held by Viacom 18 which is also a major player in the Women’s Premier League (WPL) market.

<h2>What is happening on the pitch?</h2>

Away from the business side, Kolkata Knight Riders (KKR) have started the IPL 2024 on a high having won all three matches. They are the only team to have won all three of their matches played till now&nbsp;in the competition. Mumbai Indians on the flip side are rock bottom, having lost all their matches in IPL 2024, including two close matches against Gujarat Titans and the Sunrisers Hyderabad.

Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world.

Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world. The IPL 2024 which kick-started on March 22 in Chennai has added another feather in its impressive hat as it smashed TV viewership records for the opening 10 matches. IPL is one of the most watched events in the world with audiences from different corners of the world. Record TV viewership for IPL 2024 “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release. Still in the opening stages, IPL 2024 recorded an attendance of 350 million for the opening 10 matches which is the highest for any previous tournament. Disney Star holds the official broadcasting rights of the tournament and paid a whopping $580 million (Rs 48,390 crore) in 2023 to broadcast the event on TV. A watch time of 96.28 million (8,028 crore) minutes in the opening 10 matches is the highest ever recorded at the opening 10 matches of an IPL season. The rise is also 20 percent higher than last year’s watch time. ALSO READ | F1 | 'I would love him...': Lewis Hamilton reveals who he'd want to replace him at Mercedes next season Currently, the IPL 2024 is broadcast in 10 languages including Tamil, Telugu Marathi and several other regional languages. It is expected that IPL 2024 could break the records for both TV and digital rights with an increasing fan base. Currently, the digital rights are held by Viacom 18 which is also a major player in the Women’s Premier League (WPL) market. What is happening on the pitch? Away from the business side, Kolkata Knight Riders (KKR) have started the IPL 2024 on a high having won all three matches. They are the only team to have won all three of their matches played till now in the competition. Mumbai Indians on the flip side are rock bottom, having lost all their matches in IPL 2024, including two close matches against Gujarat Titans and the Sunrisers Hyderabad.

IPL 2024 smashes broadcast records with 350mn TV viewership  in first 10 matches

The Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world. The IPL 2024 which kick-started on March 22 in Chennai has added another feather in its impressive hat as it smashed TV viewership records for the opening 10 matches. IPL is one of the most watched events in the world with audiences from different corners of the world.

<h2>Record TV viewership for IPL 2024</h2>

“We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release.

Still in the opening stages, IPL 2024 recorded an attendance of 350 million for the opening 10 matches which is the highest for any previous tournament. Disney Star holds the official broadcasting rights of the tournament and paid a whopping $580 million (Rs 48,390 crore) in 2023 to broadcast the event on TV.

A watch time of 96.28 million (8,028 crore) minutes in the opening 10 matches is the highest ever recorded at the opening 10 matches of an IPL season. The rise is also 20 percent higher than last year’s watch time.

ALSO READ |&nbsp;<a href="https://www.wionews.com/sports/f1-i-would-love-him-lewis-hamilton-reveals-who-hed-want-to-replace-him-at-mercedes-next-season-707730">F1 | 'I would love him...': Lewis Hamilton reveals who he'd want to replace him at Mercedes next season</a>

Currently, the IPL 2024 is broadcast in 10 languages including Tamil, Telugu and Marathi.

It is expected that IPL 2024 could break the records for both TV and digital rights with an increasing fan base. Currently, the digital rights are held by Viacom 18 and is also a major player in the IPL and Women’s Premier League (WPL) market.

<h2>What is happening on the pitch?</h2>

Away from the business side, Kolkata Knight Riders (KKR) have started the IPL 2024 on a high having won all three matches. They remain the only team unbeaten in the opening two matches of the competition. While Mumbai Indians are rock bottom, having lost all their matches in the IPL 2024 so far, including two close matches against Gujarat Titans and the Sunrisers Hyderabad.

The Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world.

The Indian Premier League (IPL) 2024 has hit the ground running as teams across the country are stamping their authority on the biggest franchise league in the world. The IPL 2024 which kick-started on March 22 in Chennai has added another feather in its impressive hat as it smashed TV viewership records for the opening 10 matches. IPL is one of the most watched events in the world with audiences from different corners of the world. Record TV viewership for IPL 2024 “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release. Still in the opening stages, IPL 2024 recorded an attendance of 350 million for the opening 10 matches which is the highest for any previous tournament. Disney Star holds the official broadcasting rights of the tournament and paid a whopping $580 million (Rs 48,390 crore) in 2023 to broadcast the event on TV. A watch time of 96.28 million (8,028 crore) minutes in the opening 10 matches is the highest ever recorded at the opening 10 matches of an IPL season. The rise is also 20 percent higher than last year’s watch time. ALSO READ | F1 | 'I would love him...': Lewis Hamilton reveals who he'd want to replace him at Mercedes next season Currently, the IPL 2024 is broadcast in 10 languages including Tamil, Telugu and Marathi. It is expected that IPL 2024 could break the records for both TV and digital rights with an increasing fan base. Currently, the digital rights are held by Viacom 18 and is also a major player in the IPL and Women’s Premier League (WPL) market. What is happening on the pitch? Away from the business side, Kolkata Knight Riders (KKR) have started the IPL 2024 on a high having won all three matches. They remain the only team unbeaten in the opening two matches of the competition. While Mumbai Indians are rock bottom, having lost all their matches in the IPL 2024 so far, including two close matches against Gujarat Titans and the Sunrisers Hyderabad.

IPL 2024 smashes broadcast records with 350mn TV viewership in first 10 matches

In what comes as a reality check for the Board of Control for Cricket in India (BCCI) ahead of the e-auction of the Indian Premier League (IPL)'s media rights, the ratings of the league have taken a significant hit in the ongoing season. The viewership has gone down in IPL 2022 despite the introduction of two new teams in the tournament this season.

While BARC India, the television rating body in the country is yet to release official data related to IPL's viewership this season, several reports from media planners have suggested a huge dip in numbers in the ongoing edition of the tournament. As per reports, IPL's viewership went down by around 30% in the first three weeks of this season.

While it is a matter of concern for the BCCI ahead of the e-auction for IPL media rights for the 2023-27 cycle, IPL chairman Brijesh Patel believes the dip is not alarming and that it will not impact the media rights sale.&nbsp;

Also Read:&nbsp;<a href="https://www.wionews.com/sports/ipl-2022-final-to-be-played-in-ahmedabad-eden-gardens-to-host-two-playoff-matches-bcci-secretary-jay-shah-476101">IPL 2022 final to be played in Ahmedabad, Eden Gardens to host two playoff matches: BCCI secretary Jay Shah</a>

“There is a slight dip in viewership, but the numbers are not alarming. I don’t see them having any impact on the media rights sale," Patel was quoted as saying by Hindustan Times.

BCCI has already floated the tender for the sale of IPL media rights for the upcoming five-year cycle. The entire package which includes both TV and digital streaming rights along with other services has been prized at a whopping Rs 32,890 crore (USD 4.3 billion approx).

Also Read:&nbsp;<a href="https://www.wionews.com/sports/watch-shubman-gill-involved-in-heated-exchange-with-sandeep-sharma-after-run-out-against-punjab-kings-476166">Shubman Gill involved loses cool at Sandeep Sharma after terrible run-out against Punjab Kings</a>

There are a number of big names in the fray including the likes of Amazon, Zee, Star and Reliance among others who are expected to battle it out for the IPL media rights. Patel believes the dip in the viewership this season is due to places opening up after the COVID-19 lockdown in the last two years which has allowed people to watch the games in groups at pubs and restaurants.

“Things have opened up and people are travelling compared to what we faced in the past two years,” Patel said. “We also believe a lot of people are now watching the games at restaurants, pubs and clubs. What we see is one connection and hundreds of people watching," said Patel.

In what comes as a reality check for the Board of Control for Cricket in India (BCCI) ahead of the e-auction of the Indian Premier League (IPL)'s media rights, the ratings of the league have taken a significant hit in the ongoing season.

In what comes as a reality check for the Board of Control for Cricket in India (BCCI) ahead of the e-auction of the Indian Premier League (IPL)'s media rights, the ratings of the league have taken a significant hit in the ongoing season. The viewership has gone down in IPL 2022 despite the introduction of two new teams in the tournament this season. While BARC India, the television rating body in the country is yet to release official data related to IPL's viewership this season, several reports from media planners have suggested a huge dip in numbers in the ongoing edition of the tournament. As per reports, IPL's viewership went down by around 30% in the first three weeks of this season. While it is a matter of concern for the BCCI ahead of the e-auction for IPL media rights for the 2023-27 cycle, IPL chairman Brijesh Patel believes the dip is not alarming and that it will not impact the media rights sale. Also Read: IPL 2022 final to be played in Ahmedabad, Eden Gardens to host two playoff matches: BCCI secretary Jay Shah “There is a slight dip in viewership, but the numbers are not alarming. I don’t see them having any impact on the media rights sale," Patel was quoted as saying by Hindustan Times. BCCI has already floated the tender for the sale of IPL media rights for the upcoming five-year cycle. The entire package which includes both TV and digital streaming rights along with other services has been prized at a whopping Rs 32,890 crore (USD 4.3 billion approx). Also Read: Shubman Gill involved loses cool at Sandeep Sharma after terrible run-out against Punjab Kings There are a number of big names in the fray including the likes of Amazon, Zee, Star and Reliance among others who are expected to battle it out for the IPL media rights. Patel believes the dip in the viewership this season is due to places opening up after the COVID-19 lockdown in the last two years which has allowed people to watch the games in groups at pubs and restaurants. “Things have opened up and people are travelling compared to what we faced in the past two years,” Patel said. “We also believe a lot of people are now watching the games at restaurants, pubs and clubs. What we see is one connection and hundreds of people watching," said Patel.

IPL chairman reacts to dip in league's ratings, says numbers won't affect media rights sale

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IPL 2024 smashes broadcast records with 350mn TV viewership in first 10 matches

IPL 2024 smashes broadcast records with 350mn TV viewership in first 10 matches

IPL chairman reacts to dip in league's ratings, says numbers won't affect media rights sale