Taking on capitalism head-on, a&nbsp;Brooklyn, New York-based&nbsp;artist collective called MSCHF&nbsp;(pronounced mischief) recently started a novel ice-cream truck shop, albeit with a little twist. They sold ice-creams under the brand name 'Mschfsicle'&nbsp;at $10 apiece in and around New York City and Los Angeles from July 11-13.&nbsp;

A few of the varieties of Mschfsicle were named 'Bite Bezos', 'Much Musk', 'Gobble Gate', 'Snack on Jack' and 'Suck Zuck' amongst others. All of the ice-creams were referring to the big-tech billionaires viz. Amazon's Jeff Bezos, Tesla's Elon Musk, Microsoft's Bill Gates, Twitter's Jack Dorsey and Facebook aka Meta's Mark Zuckerberg.&nbsp;

The art project was named 'Eat the Rich' and the price of popsicles was inflated to reflect the irony of the situation. The popsicles and their packaging also had uncanny resemblances to the billionaires they were named after.&nbsp;

Read More:<a href="https://www.wionews.com/entertainment/lifestyle/news-the-kite-runner-author-khaled-hosseinis-daughter-comes-out-as-transgender-says-never-been-prouder-of-her-497183">&nbsp;'The Kite Runner' author Khaled Hosseini's daughter comes out as transgender, says 'never been prouder of her'</a>

Lately, there has been a growing internet trend of sorts, particularly amongst the Gey-Z and Millenials of taxing the rich and stopping them from exploiting their workers. The 'Eat the rich' slogan has also found its way into internet chatrooms. The company was looking to start a conversation. It received a significant boost to its campaign when internet celebrity David Dobrik also stumbled upon one of its pop trucks.&nbsp;

(With inputs from agencies)

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Taking on capitalism head-on, a Brooklyn, New York-based artist collective called MSCHF (pronounced mischief) recently started a novel ice-cream truck shop, albeit with a little twist.

Taking on capitalism head-on, a Brooklyn, New York-based artist collective called MSCHF (pronounced mischief) recently started a novel ice-cream truck shop, albeit with a little twist. They sold ice-creams under the brand name 'Mschfsicle' at $10 apiece in and around New York City and Los Angeles from July 11-13. A few of the varieties of Mschfsicle were named 'Bite Bezos', 'Much Musk', 'Gobble Gate', 'Snack on Jack' and 'Suck Zuck' amongst others. All of the ice-creams were referring to the big-tech billionaires viz. Amazon's Jeff Bezos, Tesla's Elon Musk, Microsoft's Bill Gates, Twitter's Jack Dorsey and Facebook aka Meta's Mark Zuckerberg. The art project was named 'Eat the Rich' and the price of popsicles was inflated to reflect the irony of the situation. The popsicles and their packaging also had uncanny resemblances to the billionaires they were named after. Read More: 'The Kite Runner' author Khaled Hosseini's daughter comes out as transgender, says 'never been prouder of her' Lately, there has been a growing internet trend of sorts, particularly amongst the Gey-Z and Millenials of taxing the rich and stopping them from exploiting their workers. The 'Eat the rich' slogan has also found its way into internet chatrooms. The company was looking to start a conversation. It received a significant boost to its campaign when internet celebrity David Dobrik also stumbled upon one of its pop trucks. (With inputs from agencies) WATCH WION LIVE HERE:

'Bite Bezos' and 'Suck Zuck', Ice Cream truck endorses 'Eat the Rich'; netizens in fits

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'Bite Bezos' and 'Suck Zuck', Ice Cream truck endorses 'Eat the Rich'; netizens in fits