In an intriguing experiment, scientists have tried to analyse the brains of humans when they see one of the world's most famous paintings - "Girl With The Pearl Earring" which has been painted by Johannes Vermeer.

In the experiment, neuroscientists found that the brain experiences a special neurological phenomenon called "Sustained Attentional Loop" when they see the painting.&nbsp;

The neuroscientists were commissioned by the Mauritshuis Museum in The Hague - which has kept the 17th-century masterpiece - to measure&nbsp;the brain&nbsp;output of the audience.

In the observations, it was found that the eye of the viewer gets automatically drawn towards the eye of the girl, then to her mouth, and then moves on to the pearl and finally goes back to the eye.

Research company Neurensics employee Martin de Munnik said that because of this phenomenon, the observer looks at the painting for a longer duration in comparison to others.&nbsp;

Also Read:&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-van-goghs-starry-night-recreated-as-park-in-bosnian-hills-749403">Van Gogh's Starry Night recreated as park in Bosnian hills</a>

"You have to pay attention whether you want to or not. You have to love her whether you want to or not," Munnik said.

Scientists, while measuring the brainwaves, also found that the precuneus was getting stimulated the most. Precuneus is a part of the brain that manages a human's consciousness and personal identity.

"It was predictable that the Girl was special. But the 'why' was also a surprise to us," De Munnik said.

He added that this is the first study in which EEG and MRI brain scanning machine have been used to measure human's neurological response to artwork.

"The longer you look at somebody, the more beautiful or more attractive somebody becomes. Why are you familiar with this painting and not with the other paintings? Because of this special thing she has," he said.

<h2>Genuine vs reproduced painting: How the brain responds to art pieces?</h2>

The scientists also checked the brain's neurological response when seeing the genuine painting and when observing its reproduction.

Watch:&nbsp;Van Gogh's Art Attacked Again in London

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/van-goghs-art-attacked-again-in-london-763240/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

It was discovered that the viewer's emotional reaction to the original painting was ten times stronger than to its reproduction.

Mauritshuis Director Martine Gosselink said that this experiment showed how important it is for people to see the original painting.

"It's so important to engage with art, whether it's photography, or dance, or old masters from the 17th century," said the director, while speaking to AFP in an interview.

"It is important, and it really helps to develop your brain... The brain doesn't lie," she said.

(With inputs from agencies)

In an intriguing experiment, scientists have tried to analyse the brains of humans when they see one of the world's most famous paintings - "Girl With The Pearl Earring" which has been painted by Johannes Vermeer.

In an intriguing experiment, scientists have tried to analyse the brains of humans when they see one of the world's most famous paintings - "Girl With The Pearl Earring" which has been painted by Johannes Vermeer. In the experiment, neuroscientists found that the brain experiences a special neurological phenomenon called "Sustained Attentional Loop" when they see the painting. The neuroscientists were commissioned by the Mauritshuis Museum in The Hague - which has kept the 17th-century masterpiece - to measure the brain output of the audience. In the observations, it was found that the eye of the viewer gets automatically drawn towards the eye of the girl, then to her mouth, and then moves on to the pearl and finally goes back to the eye. Research company Neurensics employee Martin de Munnik said that because of this phenomenon, the observer looks at the painting for a longer duration in comparison to others. Also Read: Van Gogh's Starry Night recreated as park in Bosnian hills "You have to pay attention whether you want to or not. You have to love her whether you want to or not," Munnik said. Scientists, while measuring the brainwaves, also found that the precuneus was getting stimulated the most. Precuneus is a part of the brain that manages a human's consciousness and personal identity. "It was predictable that the Girl was special. But the 'why' was also a surprise to us," De Munnik said. He added that this is the first study in which EEG and MRI brain scanning machine have been used to measure human's neurological response to artwork. "The longer you look at somebody, the more beautiful or more attractive somebody becomes. Why are you familiar with this painting and not with the other paintings? Because of this special thing she has," he said. Genuine vs reproduced painting: How the brain responds to art pieces? The scientists also checked the brain's neurological response when seeing the genuine painting and when observing its reproduction. Watch: Van Gogh's Art Attacked Again in London It was discovered that the viewer's emotional reaction to the original painting was ten times stronger than to its reproduction. Mauritshuis Director Martine Gosselink said that this experiment showed how important it is for people to see the original painting. "It's so important to engage with art, whether it's photography, or dance, or old masters from the 17th century," said the director, while speaking to AFP in an interview. "It is important, and it really helps to develop your brain... The brain doesn't lie," she said. (With inputs from agencies)

THIS iconic painting is doing something with the brains of its viewers. Scientists say it's called...

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THIS iconic painting is doing something with the brains of its viewers. Scientists say it's called...