A gigantic billboard in one of Tokyo's busiest areas featuring a 3D cat that appears perched on a ledge is attracting people to take out their smartphones and snap an Instagram-worthy photo or video. The realistic-looking cat in 4K resolution appears between advertisements on a 154.7 square metre LED screen on top of a building in front of Shinjuku train station, meowing at people walking by.

Gigantic 3D cat on Tokyo billboard dazzles passersby

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Gigantic 3D cat on Tokyo billboard dazzles passersby