It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality. The very word "lingerie" is a French export -- used from Japan to Holland to Brazil -- but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive underwear primarily as a weapon of seduction.

Even in France, lingerie shifts from sexy to comfortable

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Even in France, lingerie shifts from sexy to comfortable