<p><br />
After a year of nesting in pastel-coloured loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewellery to jazz up working-from-home outfits as optimism makes a comeback in spring collections, designers and retailers told Reuters.</p>

<p>While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic colour, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.</p>

<p>“We’re seeing a return to occasion dresses and even bras with wires,” Marie Ivanoff-Smith, fashion director at department store Nordstrom, told Reuters. “As it gets warmer and more people to go outside, we thought people would really want to showcase optimism and joy with prints and vibrant colours.”<br />
<br />
So far, ditzy floral prints are up 31% in Europe and 16% in the United States from last year, according to Heuritech, a data firm analyzing millions of pictures a day on social media and catwalks.<br />
<br />
Colours seen in catwalks for spring and summer 2021 collections were vibrant pinks and bold blues – “an energizing source of inspiration to help carry us through,” the company said in a February report. While vibrant colours and floral motifs are typical of spring styles, the difference this year is that fashion lines also include nude t-shirts and what Walmart’s head of fashion editorial, Alison Hilzer, called “slouchy cardigans.”</p>

<p>British online fashion retailer ASOS said in an email that it noticed in recent weeks its customers were “into feel-good slogans, brighter colours and floral accessories as the weather has started to improve and they start to get ready for the summer ahead.”</p>

<p>“While neutral tones are still prevalent, we’re excited to inject some much-needed optimism into our wardrobes with bright accents. We’re loving yellows and greens for (spring),” an ASOS spokesperson told Reuters in an email.<br />
<br />
“Bold colours, draping, and light fabrics created a perfect complement to spring with collections from Dior, Loewe, and Dries van Noten,” said Lana Todorovich, president and chief merchandising officer at luxury retailer Neiman Marcus.</p>

<p>“It’s clear that the trend is also about coming out of this, although it’s still a lot about comfortable garments,” H&amp;M CEO Helena Helmersson told Reuters on Wednesday after the Swedish retailer reported earnings.</p>

<p>A ‘NERVE-RACKING’ PLANNING PROCESS</p>

<p>Still, planning has never been harder than this year, as designers used to finishing designs months and sometimes years ahead were forced to adjust collections and marketing in line with the fluctuating circumstances of the coronavirus pandemic.</p>

<p>In general, fashion trend forecasting will look two years out, according to consumer product director at fashion trend analysis company Stylus, Emily Gordon-Smith. But amid the uncertainty of the pandemic, the company advised its clients to play it safe with “seasonless” clothing.</p>

<p>“We tend to plan six months ahead, which is nerve-racking when you think about it,” Nordstrom’s Ivanoff-Smith said.<br />
“How are you feeling in New York? L.A.? Seattle? We realized we needed to cater to all the scenarios,” Ivanoff-Smith said. The Seattle-based department store “eased into the spring season” by starting with casual clothes and then moving into special fashions like jewellery and colourful dresses.</p>

<p>Still, convincing consumers spoiled by comfy clothing seven days a week to go back to heels and suits may not be easy, Gordon-Smith said.</p>

<p>“Once consumers are embedded in a comfort-based wardrobe, it’s a very tough mindset to shift,” Gordon-Smith said. “It’ll be underpinned by a desire to dress up again, but by our predictions, that’s not going to happen on a large-scale until 2022.”</p>

<p>‘GET OUT OF SWEATSUITS’</p>

<p>But as the return of spring and progressing vaccination campaigns brought some cheer, Neiman Marcus, Walmart and Macy’s said they have already begun to see people starting to tire of cosy and comfy clothes.</p>

<p>“We’ve begun to see many of our iconic designers show looks and pieces that reflect a return to customers attending special occasions,” said Neiman Marcus’ Todorovich. Brands like The Row, Brunello Cucinelli and Victoria Beckham have embraced “optic whites that symbolize a sense of refresh, rebirth, and a natural reset,” she added.<br />
<br />
“The customer mentality is wanting to get out of sweatsuits and sweatshirt pyjamas and put on something that makes them feel pretty and excited to go out,” Walmart’s Hilzer said.</p>

<p>At Macy’s, Durand Guion, vice president of the department store’s fashion office, said he is even starting to see a return to formal clothes and wedding gowns as states open up.</p>

<p>“Weddings can happen again, gatherings can happen again,” he said. “I think a lot of that momentum will just sort of continuing as vaccinations take place.”</p>


After a year of nesting in pastel-coloured loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewellery to jazz up working-from-home outfits as optimism makes a comeback in spring collections, designers and retailers told Reuters.

After a year of nesting in pastel-coloured loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewellery to jazz up working-from-home outfits as optimism makes a comeback in spring collections, designers and retailers told Reuters. While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic colour, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life. “We’re seeing a return to occasion dresses and even bras with wires,” Marie Ivanoff-Smith, fashion director at department store Nordstrom, told Reuters. “As it gets warmer and more people to go outside, we thought people would really want to showcase optimism and joy with prints and vibrant colours.” So far, ditzy floral prints are up 31% in Europe and 16% in the United States from last year, according to Heuritech, a data firm analyzing millions of pictures a day on social media and catwalks. Colours seen in catwalks for spring and summer 2021 collections were vibrant pinks and bold blues – “an energizing source of inspiration to help carry us through,” the company said in a February report. While vibrant colours and floral motifs are typical of spring styles, the difference this year is that fashion lines also include nude t-shirts and what Walmart’s head of fashion editorial, Alison Hilzer, called “slouchy cardigans.” British online fashion retailer ASOS said in an email that it noticed in recent weeks its customers were “into feel-good slogans, brighter colours and floral accessories as the weather has started to improve and they start to get ready for the summer ahead.” “While neutral tones are still prevalent, we’re excited to inject some much-needed optimism into our wardrobes with bright accents. We’re loving yellows and greens for (spring),” an ASOS spokesperson told Reuters in an email. “Bold colours, draping, and light fabrics created a perfect complement to spring with collections from Dior, Loewe, and Dries van Noten,” said Lana Todorovich, president and chief merchandising officer at luxury retailer Neiman Marcus. “It’s clear that the trend is also about coming out of this, although it’s still a lot about comfortable garments,” H&M CEO Helena Helmersson told Reuters on Wednesday after the Swedish retailer reported earnings. A ‘NERVE-RACKING’ PLANNING PROCESS Still, planning has never been harder than this year, as designers used to finishing designs months and sometimes years ahead were forced to adjust collections and marketing in line with the fluctuating circumstances of the coronavirus pandemic. In general, fashion trend forecasting will look two years out, according to consumer product director at fashion trend analysis company Stylus, Emily Gordon-Smith. But amid the uncertainty of the pandemic, the company advised its clients to play it safe with “seasonless” clothing. “We tend to plan six months ahead, which is nerve-racking when you think about it,” Nordstrom’s Ivanoff-Smith said. “How are you feeling in New York? L.A.? Seattle? We realized we needed to cater to all the scenarios,” Ivanoff-Smith said. The Seattle-based department store “eased into the spring season” by starting with casual clothes and then moving into special fashions like jewellery and colourful dresses. Still, convincing consumers spoiled by comfy clothing seven days a week to go back to heels and suits may not be easy, Gordon-Smith said. “Once consumers are embedded in a comfort-based wardrobe, it’s a very tough mindset to shift,” Gordon-Smith said. “It’ll be underpinned by a desire to dress up again, but by our predictions, that’s not going to happen on a large-scale until 2022.” ‘GET OUT OF SWEATSUITS’ But as the return of spring and progressing vaccination campaigns brought some cheer, Neiman Marcus, Walmart and Macy’s said they have already begun to see people starting to tire of cosy and comfy clothes. “We’ve begun to see many of our iconic designers show looks and pieces that reflect a return to customers attending special occasions,” said Neiman Marcus’ Todorovich. Brands like The Row, Brunello Cucinelli and Victoria Beckham have embraced “optic whites that symbolize a sense of refresh, rebirth, and a natural reset,” she added. “The customer mentality is wanting to get out of sweatsuits and sweatshirt pyjamas and put on something that makes them feel pretty and excited to go out,” Walmart’s Hilzer said. At Macy’s, Durand Guion, vice president of the department store’s fashion office, said he is even starting to see a return to formal clothes and wedding gowns as states open up. “Weddings can happen again, gatherings can happen again,” he said. “I think a lot of that momentum will just sort of continuing as vaccinations take place.”

Fashion retailers bet bras with wires and a splash of color will sell this spring

<p>The e-commerce giant Amazon has quietly redesigned its app icon after some customers saw a resemblance to Adolf Hitler's infamous moustache in it.</p>

<p>In February, Amazon released an update to its flagship shopping app with a new logo. It dropped its long-time shopping cart image, which had been in place for more than five years, in favour of Amazon’s smiling-face-arrow on a package with a ridged piece of blue tape. Positioned on top of the smile line, it looked a bit like the moustache of German dictator Adolf Hitler, users on Twitter pointed out. After that, the company has updated its app logo again and folded the tape on top of the image.</p>

<p>The new design is very similar, but the adhesive tape strip has been redesigned to look nothing like a moustache.</p>

<p>As reported by Mashable, Amazon would not officially admit that this was the reason behind the redesigning icon.</p>

<p>In a statement to The Verge, the company said it "designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep."&nbsp;<br />
<br />
The new icon received mixed reactions from the social media users.<br />
&nbsp;</p>

<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Tell me why the Amazon logo looks like the Avatar 😭😂 <a href="https://t.co/yPfOgcdZf1">pic.twitter.com/yPfOgcdZf1</a></p>
— joseph (@josepimartini) <a href="https://twitter.com/josepimartini/status/1366286527261630468?ref_src=twsrc%5Etfw">March 1, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">who else weirded out by the new amazon app logo 🥲 <a href="https://t.co/oMjgESymoo">pic.twitter.com/oMjgESymoo</a></p>
— may (@lazydumpling_) <a href="https://twitter.com/lazydumpling_/status/1366898003529900041?ref_src=twsrc%5Etfw">March 2, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">i keep thinking the new amazon app logo is aang from avatar 😭 <a href="https://t.co/YkIdcvNruh">pic.twitter.com/YkIdcvNruh</a></p>
— 𝑁𝑜𝑘𝑒𝑠🃏 (@ixNOKES) <a href="https://twitter.com/ixNOKES/status/1366585100352299010?ref_src=twsrc%5Etfw">March 2, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
<p dir="ltr" lang="en"><a href="https://twitter.com/amazon?ref_src=twsrc%5Etfw">@amazon</a> New Amazon Icon is just perfect🔥, Update now ...! . <a href="https://twitter.com/hashtag/Amazon?src=hash&amp;ref_src=twsrc%5Etfw">#Amazon</a> <a href="https://t.co/0eUZCXr2RJ">pic.twitter.com/0eUZCXr2RJ</a></p>
— Ali Haider Baloch (@AliHaid64874132) <a href="https://twitter.com/AliHaid64874132/status/1365004690925129734?ref_src=twsrc%5Etfw">February 25, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<p>In January this year, the e-commerce platform Myntra revised its logo after a complaint was filed with the Mumbai cyber police against the logo, terming it as 'offensive' and 'insulting to women'.</p>

<p><a href="https://www.wionews.com/business-economy/myntra-changes-logo-after-complaint-calls-signage-offensive-to-women-360436"><strong>Also read: Myntra changes logo after complaint calls signage offensive to women</strong></a></p>

<p>Naaz Patel, an activist from the Avesta Foundation, had filed a complaint in December 2020 as she found the Myntra logo to be insulting and offensive towards women.</p>

<p><em>(With inputs from agencies)</em></p>


The e-commerce giant Amazon has quietly redesigned its app icon after some customers saw a resemblance to Adolf Hitler's infamous moustache in it. In February, Amazon released an update to its flagship shopping app with a new logo.

The e-commerce giant Amazon has quietly redesigned its app icon after some customers saw a resemblance to Adolf Hitler's infamous moustache in it. In February, Amazon released an update to its flagship shopping app with a new logo. It dropped its long-time shopping cart image, which had been in place for more than five years, in favour of Amazon’s smiling-face-arrow on a package with a ridged piece of blue tape. Positioned on top of the smile line, it looked a bit like the moustache of German dictator Adolf Hitler, users on Twitter pointed out. After that, the company has updated its app logo again and folded the tape on top of the image. The new design is very similar, but the adhesive tape strip has been redesigned to look nothing like a moustache. As reported by Mashable, Amazon would not officially admit that this was the reason behind the redesigning icon. In a statement to The Verge, the company said it "designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep." The new icon received mixed reactions from the social media users. Tell me why the Amazon logo looks like the Avatar 😭😂 pic.twitter.com/yPfOgcdZf1 — joseph (@josepimartini) March 1, 2021 who else weirded out by the new amazon app logo 🥲 pic.twitter.com/oMjgESymoo — may (@lazydumpling_) March 2, 2021 i keep thinking the new amazon app logo is aang from avatar 😭 pic.twitter.com/YkIdcvNruh — 𝑁𝑜𝑘𝑒𝑠🃏 (@ixNOKES) March 2, 2021 @amazon New Amazon Icon is just perfect🔥, Update now ...! . #Amazon pic.twitter.com/0eUZCXr2RJ — Ali Haider Baloch (@AliHaid64874132) February 25, 2021 In January this year, the e-commerce platform Myntra revised its logo after a complaint was filed with the Mumbai cyber police against the logo, terming it as 'offensive' and 'insulting to women'. Also read: Myntra changes logo after complaint calls signage offensive to women Naaz Patel, an activist from the Avesta Foundation, had filed a complaint in December 2020 as she found the Myntra logo to be insulting and offensive towards women. (With inputs from agencies)

Amazon changes app icon after some saw Hitler’s moustache in design

<p>Indian fashion e-tailer Myntra is set to change its logo following a complaint by a Mumbai-based activist.</p>

<p>The complaint, lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel, said the brand's signage was offensive towards women.</p>

<p>The logo will be changed across Myntra's website, app and packaging material.</p>

<p>In a tweet, Avesta Foundation said: "Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We're overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women."</p>

<p>The matter, however, drew a mixed response from netizens. While some welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical.</p>

<p>A few also said the complaint brought to notice the supposed structure of the logo, which many would not have cared to notice otherwise. They said they 'cannot unsee it now'.</p>

<p>Flipkart group company Myntra is one of the largest fashion e-retailers in the country. During its 'End of Reason Sale' last month, it sold 11 million items while catering to more than 5 million orders.</p>


Indian fashion e-tailer Myntra is set to change its logo following a complaint by a Mumbai-based activist. The complaint, lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel, said the brand's signage was offensive towards women.

Indian fashion e-tailer Myntra is set to change its logo following a complaint by a Mumbai-based activist. The complaint, lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel, said the brand's signage was offensive towards women. The logo will be changed across Myntra's website, app and packaging material. In a tweet, Avesta Foundation said: "Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We're overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women." The matter, however, drew a mixed response from netizens. While some welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical. A few also said the complaint brought to notice the supposed structure of the logo, which many would not have cared to notice otherwise. They said they 'cannot unsee it now'. Flipkart group company Myntra is one of the largest fashion e-retailers in the country. During its 'End of Reason Sale' last month, it sold 11 million items while catering to more than 5 million orders.

Myntra changes logo after complaint calls signage offensive to women

<p>H&amp;M, the world's second-biggest fashion retailer, reported on Thursday its first quarterly rise in pretax profit in over two years and said efforts to meet rapid changes in its industry were on track.</p>

<p><a href="https://www.wionews.com/world/hm-suspends-brazil-leather-purchases-over-amazon-fires-247906">H&amp;M</a> has been spending heavily on reviving its business in the face of years of falling profits and growing inventories due to slowing sales at its core brand's stores amid tougher competition and changing shopping habits.</p>

<p>Its shares have spiked 46 per cent this year, and 58 per cent from the 13-year low seen in 2018, on hopes it is getting back on track.</p>

<p>But they are still at just half of their 2015 record level.</p>

<p>Pretax profit in the June through August period beat expectations, growing to 5.0 billion crowns from a year-ago 4.01 billion.</p>

<p>Analysts had on average forecast a rise to 4.93 billion crowns, according to Refinitiv data.</p>

<p>The increase was the Swedish group's first since the second quarter of 2017.</p>

<p>Profit growth was helped by accelerating sales growth on the back of strong demand for summer collections and market share gains.</p>

<p>"The continued development of more full-price sales and reduced markdowns contributed to a 26 per cent increase in operating profit in the third quarter, all while maintaining a high level of activity in our transformation work," CEO Karl-Johan Persson said in a statement.</p>

<p>The operating profit margin rose to 8.0 per cent from 7.1 per cent.</p>

<p>Inventories increased 9 per cent to 42.0 billion crowns at the end of the third quarter, equivalent to 18.5 per cent of sales.</p>

<p>However, H&amp;M said that measured in local currencies, they shrank by 1 per cent while the composition of the stock had kept improving.</p>

<p>Markdowns decreased for a fourth straight quarter, by 2 percentage point in relation to sales.</p>

<p>H&amp;M had in June predicted a 1.5 percentage point decrease.</p>

<p>The company broke the habit by not providing an outlook for markdowns in the current quarter.</p>

<p>H&amp;M said sales in September, the first month of its fourth quarter, grew 8 per cent in local currencies.</p>


H&M, the world's second-biggest fashion retailer, reported on Thursday its first quarterly rise in pretax profit in over two years and said efforts to meet rapid changes in its industry were on track.

H&M, the world's second-biggest fashion retailer, reported on Thursday its first quarterly rise in pretax profit in over two years and said efforts to meet rapid changes in its industry were on track. H&M has been spending heavily on reviving its business in the face of years of falling profits and growing inventories due to slowing sales at its core brand's stores amid tougher competition and changing shopping habits. Its shares have spiked 46 per cent this year, and 58 per cent from the 13-year low seen in 2018, on hopes it is getting back on track. But they are still at just half of their 2015 record level. Pretax profit in the June through August period beat expectations, growing to 5.0 billion crowns from a year-ago 4.01 billion. Analysts had on average forecast a rise to 4.93 billion crowns, according to Refinitiv data. The increase was the Swedish group's first since the second quarter of 2017. Profit growth was helped by accelerating sales growth on the back of strong demand for summer collections and market share gains. "The continued development of more full-price sales and reduced markdowns contributed to a 26 per cent increase in operating profit in the third quarter, all while maintaining a high level of activity in our transformation work," CEO Karl-Johan Persson said in a statement. The operating profit margin rose to 8.0 per cent from 7.1 per cent. Inventories increased 9 per cent to 42.0 billion crowns at the end of the third quarter, equivalent to 18.5 per cent of sales. However, H&M said that measured in local currencies, they shrank by 1 per cent while the composition of the stock had kept improving. Markdowns decreased for a fourth straight quarter, by 2 percentage point in relation to sales. H&M had in June predicted a 1.5 percentage point decrease. The company broke the habit by not providing an outlook for markdowns in the current quarter. H&M said sales in September, the first month of its fourth quarter, grew 8 per cent in local currencies.

H&M posts first quarterly profit rise in over two years

<p>Online fashion retailer, ASOS made a blunder when it mistakenly printed 17,000 of its bags with a typo on them.</p>

<p>Their slogan, &lsquo;discover fashion online&rsquo;, had the word &lsquo;onilne&rsquo; instead of &lsquo;online&rsquo;.</p>

<p>However, they owned up to this mistake and tweeted a picture of the plastic bag on Twitter alongside the caption, &ldquo;Ok, so we *may* have printed 17,000 bags with a typo.&quot;</p>

<p>&ldquo;We&rsquo;re calling it a limited edition,&rdquo; they further wrote.</p>

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Ok, so we *may* have printed 17,000 bags with a typo. We&rsquo;re calling it a limited edition. <a href="https://t.co/wTpKNid4V5">pic.twitter.com/wTpKNid4V5</a></p>
&mdash; ASOS (@ASOS) <a href="https://twitter.com/ASOS/status/976401027468537856?ref_src=twsrc%5Etfw">March 21, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

<p>Since posting the image, it has received more than 46,000 likes and 7,000 retweets while fans of the retailer have flooded it with comments.</p>

<p>ASOS shoppers seemed impressed by the company&#39;s honesty and sense of humor about what could&#39;ve been a pretty embarrassing moment, with many joking on Twitter. &nbsp;</p>

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Glad you&#39;re a fan Melissa, we all make mistakes eh?</p>
&mdash; ASOS (@ASOS) <a href="https://twitter.com/ASOS/status/976537474905333760?ref_src=twsrc%5Etfw">March 21, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

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<blockquote class="twitter-tweet" data-conversation="none" data-lang="en">
<p dir="ltr" lang="en">Along with the humorous attitude, I appreciate that they are not landfilling something that is perfectly functional to &quot;protect their brand.&quot;</p>
&mdash; S (@IntDesgnrBoston) <a href="https://twitter.com/IntDesgnrBoston/status/976554411177775105?ref_src=twsrc%5Etfw">March 21, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

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<blockquote class="twitter-tweet" data-conversation="none" data-lang="en">
<p dir="ltr" lang="en">I work in fashion as well....I think we&#39;ve had our share of typos like &quot;shite shirt&quot; instead of &quot;white shirt&quot; ???????? <a href="https://t.co/yWVI4bPqTc">pic.twitter.com/yWVI4bPqTc</a></p>
&mdash; Michelle Lauritzen (@MELauritzen) <a href="https://twitter.com/MELauritzen/status/976416055387197440?ref_src=twsrc%5Etfw">March 21, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

<p>&nbsp;</p>


Online fashion retailer, ASOS made a blunder when it mistakenly printed 17,000 of its bags with a typo on them

Online fashion retailer, ASOS made a blunder when it mistakenly printed 17,000 of its bags with a typo on them. Their slogan, ‘discover fashion online’, had the word ‘onilne’ instead of ‘online’. However, they owned up to this mistake and tweeted a picture of the plastic bag on Twitter alongside the caption, “Ok, so we *may* have printed 17,000 bags with a typo." “We’re calling it a limited edition,” they further wrote. Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5 — ASOS (@ASOS) March 21, 2018 × Since posting the image, it has received more than 46,000 likes and 7,000 retweets while fans of the retailer have flooded it with comments. ASOS shoppers seemed impressed by the company's honesty and sense of humor about what could've been a pretty embarrassing moment, with many joking on Twitter. Glad you're a fan Melissa, we all make mistakes eh? — ASOS (@ASOS) March 21, 2018 × Along with the humorous attitude, I appreciate that they are not landfilling something that is perfectly functional to "protect their brand." — S (@IntDesgnrBoston) March 21, 2018 × I work in fashion as well....I think we've had our share of typos like "shite shirt" instead of "white shirt" ???????? pic.twitter.com/yWVI4bPqTc — Michelle Lauritzen (@MELauritzen) March 21, 2018 ×

Major fashion retailer prints 17,000 bags with typo

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