US chipmaker Advanced Micro Devices (AMD) has announced that it&nbsp;will be investing $400 million in India over the next five years.

AMD’s Chief Technology Officer, Mark Papermaster, made the announcement on Friday (July 28) in the presence of Prime Minister Narendra Modi during an annual semiconductor conference in the PM’s home state Gujarat.

Other speakers at the marquee event include Foxconn Chairman Young Liu and Micron&nbsp;CEO Sanjay Mehrotra.

AMD is expected to open its new design centre campus in southern Bengaluru city—which is known as the Silicon Valley of India— by the end of this year and will serve as the company’s largest design centre.

AMD said that it would generate about 3,000 new engineering roles within five years.

"Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide," Papermaster said.

The California-based firm has been operating in India since 2001 when it opened its first site in the capital New Delhi city.

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<h2>New campus coming up in Bengaluru</h2>

Now, the company has more than 6500 employees in India. And with this new 500,000-square-foot Bengaluru campus, AMD will increase its office footprint in 10 locations across these cities—Bangaluru, Delhi, Gurugram, Hyderabad and Mumbai.

The new AMD campus is expected to open before the end of 2023 and will feature extensive lab space, state-of-the-art collaboration tools and seating configurations designed to foster teamwork.

The investment is supported by the various policy initiatives of the Government of India focused on the semiconductor industry.

For years, India has been trying hard to improve its nascent chip-making industry. In 2021, the Narendra Modi-led government unveiled a $10 billion incentive programme for the chip sector, but the plan has hit few roadblocks as no company has managed to set a up a fabrication plant.

Unlike its top rival Intel, AMD outsources production of chips it designs to third-party manufacturers like Taiwan's TSMC, reports Reuters news agency.

TSMC and South Korea's Samsung are among the elite few chipmakers globally to have mastered cutting-edge chipmaking, a technology many nations are now vying for to avoid supply chain shocks, such as those faced during the pandemic.

WATCH WION LIVE HERE

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US chipmaker Advanced Micro Devices (AMD) has announced that it will be investing $400 million in India over the next five years. AMD’s Chief Technology Officer, Mark Papermaster, made the announcement on Friday (July 28) in the presence of Prime Minister Narendra Modi during an annual semiconductor conference in the PM’s home state Gujarat.

US chipmaker Advanced Micro Devices (AMD) has announced that it will be investing $400 million in India over the next five years. AMD’s Chief Technology Officer, Mark Papermaster, made the announcement on Friday (July 28) in the presence of Prime Minister Narendra Modi during an annual semiconductor conference in the PM’s home state Gujarat. Other speakers at the marquee event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. AMD is expected to open its new design centre campus in southern Bengaluru city—which is known as the Silicon Valley of India— by the end of this year and will serve as the company’s largest design centre. AMD said that it would generate about 3,000 new engineering roles within five years. "Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide," Papermaster said. The California-based firm has been operating in India since 2001 when it opened its first site in the capital New Delhi city. #WATCH | Gandhinagar, Gujarat: Mark Papermaster, EVP and CTO, Advanced Micro Devices (AMD) at Semiconductor India says, "...AMD will invest $400 million in India in the next five years. AMD will enhance its R&D capabilities...We will build our largest design centre in… pic.twitter.com/Vt1bYREuYI — ANI (@ANI) July 28, 2023 × New campus coming up in Bengaluru Now, the company has more than 6500 employees in India. And with this new 500,000-square-foot Bengaluru campus, AMD will increase its office footprint in 10 locations across these cities—Bangaluru, Delhi, Gurugram, Hyderabad and Mumbai. The new AMD campus is expected to open before the end of 2023 and will feature extensive lab space, state-of-the-art collaboration tools and seating configurations designed to foster teamwork. The investment is supported by the various policy initiatives of the Government of India focused on the semiconductor industry. For years, India has been trying hard to improve its nascent chip-making industry. In 2021, the Narendra Modi-led government unveiled a $10 billion incentive programme for the chip sector, but the plan has hit few roadblocks as no company has managed to set a up a fabrication plant. Unlike its top rival Intel, AMD outsources production of chips it designs to third-party manufacturers like Taiwan's TSMC, reports Reuters news agency. TSMC and South Korea's Samsung are among the elite few chipmakers globally to have mastered cutting-edge chipmaking, a technology many nations are now vying for to avoid supply chain shocks, such as those faced during the pandemic. WATCH WION LIVE HERE

AMD announces investment of $400 million in India over next five years

Karnataka MP Anantkumar Hegde has raised objections to an advertisement featuring Bollywood superstar Aamir Khan. Khan features in a social awareness ad by CEAT Tyre company where he urges people to not burst firecrackers on the streets.&nbsp; 
 
The road safety ad has not gone well with Hegde, who was a former minister in the Union Cabinet. Hegde has reportedly written to CEAT MD and CEO Anant Vardhan Goenka on October 14, saying the company’s concern for public issues is to be applauded but along with raising awareness around the bursting of firecrackers on roads, the company also needs to address “blocking (of) roads in the name of namaaz on Fridays and other important festive days by Muslims.” 
 
"It is a very common scene in many Indian cities where Muslims block busy roads and perform namaaz. At that time, ambulances and firefighters are also stuck in traffic causing grave losses," Hegde added.&nbsp; 
 
The letter was shared on the politician's Facebook page and drew both positive and negative responses. The MP said the ad was creating 'unrest among the Hindus,' and hoped that the company will respect 'Hindu sentiment'&nbsp;in the future.&nbsp;

<a href="https://www.wionews.com/entertainment/lifestyle/news-opinion--jashn-e-outrage-india-and-its-obsession-with-getting-offended-422121">Opinion | 'Jashn-e-Outrage': India and its obsession with getting offended</a> 
 
The MP also urged Goenka to highlight the issue of noise pollution in the company's future advertisements. "Every day, loud noise is emitted from mikes arranged on top of mosques in our country during azan. That sound is beyond permissible limits. On Fridays, it is prolonged for some more time. It Is causing great inconvenience to people suffering from different ailments....people working in different establishments and teachers teaching in classrooms," he wrote.&nbsp; 
 
Hegde did not directly name Aamir Khan but added, "Nowadays a group of anti-Hindu actors always hurt Hindu sentiments whereas they never try to expose the wrongdoings of their community." &nbsp;

The objection comes days after certain people on social media raised objections to the new Diwali ad of clothing brand Fab India and termed it as 'anti-Hindu'.&nbsp;

<a href="https://www.wionews.com/entertainment/boycotttanishq-trends-again-this-time-for-an-ad-on-diwali-341887">#BoycottTanishq trends again, this time for an ad on Diwali</a>

Karnataka MP Anantkumar Hegde has raised objections to an advertisement featuring Bollywood superstar Aamir Khan. Khan features in a social awareness ad by CEAT Tyre company where he urges people to not burst firecrackers on the streets.

Karnataka MP Anantkumar Hegde has raised objections to an advertisement featuring Bollywood superstar Aamir Khan. Khan features in a social awareness ad by CEAT Tyre company where he urges people to not burst firecrackers on the streets. The road safety ad has not gone well with Hegde, who was a former minister in the Union Cabinet. Hegde has reportedly written to CEAT MD and CEO Anant Vardhan Goenka on October 14, saying the company’s concern for public issues is to be applauded but along with raising awareness around the bursting of firecrackers on roads, the company also needs to address “blocking (of) roads in the name of namaaz on Fridays and other important festive days by Muslims.” "It is a very common scene in many Indian cities where Muslims block busy roads and perform namaaz. At that time, ambulances and firefighters are also stuck in traffic causing grave losses," Hegde added. The letter was shared on the politician's Facebook page and drew both positive and negative responses. The MP said the ad was creating 'unrest among the Hindus,' and hoped that the company will respect 'Hindu sentiment' in the future. Opinion | 'Jashn-e-Outrage': India and its obsession with getting offended The MP also urged Goenka to highlight the issue of noise pollution in the company's future advertisements. "Every day, loud noise is emitted from mikes arranged on top of mosques in our country during azan. That sound is beyond permissible limits. On Fridays, it is prolonged for some more time. It Is causing great inconvenience to people suffering from different ailments....people working in different establishments and teachers teaching in classrooms," he wrote. Hegde did not directly name Aamir Khan but added, "Nowadays a group of anti-Hindu actors always hurt Hindu sentiments whereas they never try to expose the wrongdoings of their community." The objection comes days after certain people on social media raised objections to the new Diwali ad of clothing brand Fab India and termed it as 'anti-Hindu'. #BoycottTanishq trends again, this time for an ad on Diwali

MP raises objection to Aamir Khan's anti-firecracker advertisement

New day, new outrage. In a country where issues of poverty, hunger, growing fuel prices, COVID-19 cases and farmers agitation continue to plague society, we Indians still find time to outrage on the minutest little details. In the era of cancel culture, Indians continue to get offended at everything based on 'religious sentiments', easy to label anyone and anything as anti-Hindu without a coherent reason behind it.&nbsp;

In the latest addition to things that outrage our fellow countrymen, an ad by popular clothing brand Fab India has been termed as 'anti-Hindu' for promoting its new festive line titled 'Jashne-e-Riwaz'. Certain political leaders called out the popular brand for associating an Urdu term to the upcoming Hindu festival Diwali. The term 'Jashn-e-Riwaaz' is loosely translated as 'celebrations of rituals/ festive celebrations'.&nbsp;

The ad campaign was only meant for its digital audience. As objections around the campaign gained momentum over the weekend on social media, the brand quickly withdrew the ad perhaps fearing a further backlash.&nbsp;

The now-deleted social media post had this message, "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture."

The ad read, "The rustle of silk... &nbsp;gleam of zari. The sparkle of jewels... fragrance of flowers in hair. The sweetness of mithai &amp; happiness of homecoming. Let the festivities begin with 'Jashn-e-Riwaaz".

It had all started when&nbsp;MP Tejasvi Surya, also a youth leader, called out the campaign terming it as 'Abrahamisation of Hindu festivals'. Surya alleged that the models in the campaign were not wearing traditional Hindu attires and hence must be called out and that a brand like "Fabindia must face economic costs for such deliberate misadventures."

The image accompanying the campaign had a bunch of women and a man dressed in the brand's finest clothes- in Kurta Pajama jackets, kurtas and skirts with elegant stoles and sarees- all in hues of red and gold- traditional colours of festival season in India.

I tried hard to look at the image- trying to understand which of these clothes had suddenly become anti-Hindu. The kurta pyjama that the male model is seen wearing is something that Surya himself has been seen wearing often at the parliament. He has also been spotted in Nehru jackets with a formal shirt- and trousers- an outfit that we Indians over the last 100 years have borrowed from the west. But Surya wasn't talking about the male model's clothes. Then perhaps the saree that another model is seen wearing seated at the backdrop could have caused problems, but last I remembered- the saree was an outfit that has been termed as India's gift to the world. The only 'objectionable' outfit that I could fathom was of a model dressed in a Kurta/Tunic and skirt with a stole - a preferred combination for several Indian women during the festive occasions the last few years. He also pointed out how the models were not wearing bindi, synonymous with Hindu women. Clearly, the young leader is unaware of how women dress in urban areas of the country.&nbsp; 
&nbsp; 
Surya's rather outlandish criticism comes right before the country celebrates its biggest festival Diwali where people irrespective of their religion celebrate it with great vigour all over the country. Did a campaign that celebrates a festival of light need a religious undertone? In the past few years, the country has often been in news for dividing its people based on religion, caste and creed- something that has drawn severe criticism from the west.&nbsp;

Irrespective of the religious undercurrents that have been brewing in the country, some festivals are celebrated with great aplomb, with people going above and beyond their faith. Diwali is one such festival. Just like Christmas and New Year's - typically non-Hindu festivals- that are marked as important days in the holiday calendar. 
 
India has for centuries has been known for its diverse culture that sets its people apart and yet unites them. That's what always made this country unique. Yet after so many years, when the west is looking at every move that the country makes, leaders like Surya and certain self-righteous, self-proclaimed custodians of our culture need to outrage and create a divide.&nbsp;

As an influential public personality, Surya perhaps should invest more time in dividing those who have outrightly rejected vaccines in the country. Call them out, influence others to do the same- make them understand how not taking coronavirus vaccine is the biggest threat to nationhood at this hour. A brand's advertisement cannot dwindle our faith in our religion. The foundation of Hinduism has never been this weak, Sir. It has been always been inclusive and evolving.&nbsp;

Interestingly, ignorance of some has also led to Urdu being termed as non-Indian. For the uninitiated, Urdu originates from Hindustani and is an amalgamation of multiple languages like Persian, Hindi, and Dakhini. Yes, it is now the official language of Pakistan but it also is one of the official languages in India. So terming Urdu as anti-Indian or non-Hindu is also technically incorrect.&nbsp;

The backlash comes a year after jewellery brand T<a href="https://www.wionews.com/entertainment/tanishq-pulls-down-new-advertisement-after-being-accused-of-promoting-love-jihad-334914">anishq was also slammed for creating a similar ad</a> celebrating diversity and religious tolerance. Fab India is not the first brand to have faced criticism based on religious lines. Several ads in the past, promoting communal harmony have been termed as anti-Hindu or worse accused of 'love jihad'.&nbsp;

<a href="https://www.wionews.com/entertainment/boycotttanishq-trends-again-this-time-for-an-ad-on-diwali-341887">#BoycottTanishq trends again, this time for an ad on Diwali</a>

It also is pertinent here to point out that how easily we succumb to pressure. Fab India was quick to pull down the ad, explaining that it was not its Diwali campaign and that 'Jhil Mil se Diwali' collection has yet to be launched. Last year too Tanishq was quick to retract the ad after facing backlash for spreading 'love jihad'. But shouldn't popular brands, with loyal customer base be agents of change? The intention of such ads- apart from marketing- is also to spread a positive message in a society that is often misguided by a few. By retracting, they too succumb to the pressure of a certain faction instead of agreeing with the majority who have sided and applauded their messaging. If brands have the vision to promote communal harmony via ads, they should also have the courage to stick by what they promote instead of crumbling under pressure.&nbsp;

<a href="https://www.wionews.com/entertainment/as-tanishq-pulls-down-its-advertisement-heres-a-look-back-at-other-similar-viral-ads-that-promoted-communal-harmony-335175">As Tanishq pulls down its advertisement, here's a look back at other similar viral ads that promoted communal harmony</a>

With each passing day, the discourse just gets lower. Today it is an ad, it could be about the food we eat or the way we chose to celebrate personal occasions like birthdays and anniversaries. There is a need to draw a line somewhere, there is a need to overlook those who have off late developed a habit of outrage. The culture of getting offended needs to be cancelled.&nbsp;

(Disclaimer: The views of the writer do not represent the views of WION or ZMCL. Nor does WION or ZMCL endorse the views of the writer.)

New day, new outrage. In a country where issues of poverty, hunger, growing fuel prices, COVID-19 cases and farmers agitation continue to plague society, we Indians still find time to outrage on the minutest little details.

New day, new outrage. In a country where issues of poverty, hunger, growing fuel prices, COVID-19 cases and farmers agitation continue to plague society, we Indians still find time to outrage on the minutest little details. In the era of cancel culture, Indians continue to get offended at everything based on 'religious sentiments', easy to label anyone and anything as anti-Hindu without a coherent reason behind it. In the latest addition to things that outrage our fellow countrymen, an ad by popular clothing brand Fab India has been termed as 'anti-Hindu' for promoting its new festive line titled 'Jashne-e-Riwaz'. Certain political leaders called out the popular brand for associating an Urdu term to the upcoming Hindu festival Diwali. The term 'Jashn-e-Riwaaz' is loosely translated as 'celebrations of rituals/ festive celebrations'. The ad campaign was only meant for its digital audience. As objections around the campaign gained momentum over the weekend on social media, the brand quickly withdrew the ad perhaps fearing a further backlash. The now-deleted social media post had this message, "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture." The ad read, "The rustle of silk... gleam of zari. The sparkle of jewels... fragrance of flowers in hair. The sweetness of mithai & happiness of homecoming. Let the festivities begin with 'Jashn-e-Riwaaz". It had all started when MP Tejasvi Surya, also a youth leader, called out the campaign terming it as 'Abrahamisation of Hindu festivals'. Surya alleged that the models in the campaign were not wearing traditional Hindu attires and hence must be called out and that a brand like "Fabindia must face economic costs for such deliberate misadventures." The image accompanying the campaign had a bunch of women and a man dressed in the brand's finest clothes- in Kurta Pajama jackets, kurtas and skirts with elegant stoles and sarees- all in hues of red and gold- traditional colours of festival season in India. I tried hard to look at the image- trying to understand which of these clothes had suddenly become anti-Hindu. The kurta pyjama that the male model is seen wearing is something that Surya himself has been seen wearing often at the parliament. He has also been spotted in Nehru jackets with a formal shirt- and trousers- an outfit that we Indians over the last 100 years have borrowed from the west. But Surya wasn't talking about the male model's clothes. Then perhaps the saree that another model is seen wearing seated at the backdrop could have caused problems, but last I remembered- the saree was an outfit that has been termed as India's gift to the world. The only 'objectionable' outfit that I could fathom was of a model dressed in a Kurta/Tunic and skirt with a stole - a preferred combination for several Indian women during the festive occasions the last few years. He also pointed out how the models were not wearing bindi, synonymous with Hindu women. Clearly, the young leader is unaware of how women dress in urban areas of the country. Surya's rather outlandish criticism comes right before the country celebrates its biggest festival Diwali where people irrespective of their religion celebrate it with great vigour all over the country. Did a campaign that celebrates a festival of light need a religious undertone? In the past few years, the country has often been in news for dividing its people based on religion, caste and creed- something that has drawn severe criticism from the west. Irrespective of the religious undercurrents that have been brewing in the country, some festivals are celebrated with great aplomb, with people going above and beyond their faith. Diwali is one such festival. Just like Christmas and New Year's - typically non-Hindu festivals- that are marked as important days in the holiday calendar. India has for centuries has been known for its diverse culture that sets its people apart and yet unites them. That's what always made this country unique. Yet after so many years, when the west is looking at every move that the country makes, leaders like Surya and certain self-righteous, self-proclaimed custodians of our culture need to outrage and create a divide. As an influential public personality, Surya perhaps should invest more time in dividing those who have outrightly rejected vaccines in the country. Call them out, influence others to do the same- make them understand how not taking coronavirus vaccine is the biggest threat to nationhood at this hour. A brand's advertisement cannot dwindle our faith in our religion. The foundation of Hinduism has never been this weak, Sir. It has been always been inclusive and evolving. Interestingly, ignorance of some has also led to Urdu being termed as non-Indian. For the uninitiated, Urdu originates from Hindustani and is an amalgamation of multiple languages like Persian, Hindi, and Dakhini. Yes, it is now the official language of Pakistan but it also is one of the official languages in India. So terming Urdu as anti-Indian or non-Hindu is also technically incorrect. The backlash comes a year after jewellery brand Tanishq was also slammed for creating a similar ad celebrating diversity and religious tolerance. Fab India is not the first brand to have faced criticism based on religious lines. Several ads in the past, promoting communal harmony have been termed as anti-Hindu or worse accused of 'love jihad'. #BoycottTanishq trends again, this time for an ad on Diwali It also is pertinent here to point out that how easily we succumb to pressure. Fab India was quick to pull down the ad, explaining that it was not its Diwali campaign and that 'Jhil Mil se Diwali' collection has yet to be launched. Last year too Tanishq was quick to retract the ad after facing backlash for spreading 'love jihad'. But shouldn't popular brands, with loyal customer base be agents of change? The intention of such ads- apart from marketing- is also to spread a positive message in a society that is often misguided by a few. By retracting, they too succumb to the pressure of a certain faction instead of agreeing with the majority who have sided and applauded their messaging. If brands have the vision to promote communal harmony via ads, they should also have the courage to stick by what they promote instead of crumbling under pressure. As Tanishq pulls down its advertisement, here's a look back at other similar viral ads that promoted communal harmony With each passing day, the discourse just gets lower. Today it is an ad, it could be about the food we eat or the way we chose to celebrate personal occasions like birthdays and anniversaries. There is a need to draw a line somewhere, there is a need to overlook those who have off late developed a habit of outrage. The culture of getting offended needs to be cancelled. (Disclaimer: The views of the writer do not represent the views of WION or ZMCL. Nor does WION or ZMCL endorse the views of the writer.)

Opinion | 'Jashn-e-Outrage': India and its obsession with getting offended

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AMD announces investment of $400 million in India over next five years

MP raises objection to Aamir Khan's anti-firecracker advertisement

Opinion | 'Jashn-e-Outrage': India and its obsession with getting offended