The captain of the Indian cricket team, Virat Kohli has been ranked the most valuable celebrity for the fourth year on the bounce. Kohli's brand valuation remained at&nbsp;$237.7 million despite the&nbsp;COVID-19&nbsp;pandemic, according to the Celebrity Brand Valuation Study 2020 released by Duff &amp; Phelps.&nbsp;

While the top 10 list is dominated by Bollywood stars, Kohli remains atop the standings and clear of others in the list.&nbsp;

Managing director of Duff &amp; Phelps said that while established celebrities continue to dominate the rankings, millennials with massive social media presence have left a mark in the rankings.&nbsp;

ALSO READ:&nbsp;<a href="https://www.wionews.com/photos/icc-announces-decade-awards-from-kohli-smith-to-perry-heres-complete-list-of-winners-352996" hreflang="en">ICC announces Decade Awards: From Kohli, Smith to Perry - Here's complete list of winners</a>

“While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann&nbsp;Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” said Aviral Jain, Managing Director, Duff &amp; Phelps.&nbsp;

Duff &amp; Phelps conducted a recent survey and released key findings from the sixth edition&nbsp;of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.”&nbsp;&nbsp;

The report ranks India's most powerful celebrity brands based on brand value. It is taken from endorsement portfolio and social media presence. With the year 2020 hit by COVID-19, the study examined the impact of the pandemic on both brand value rankings and endorsement space.&nbsp;

ALSO READ:&nbsp;<a href="https://www.wionews.com/sports/farmers-are-integral-part-of-our-country-virat-kohli-ajinkya-rahane-urge-indians-to-stay-united-361166" hreflang="en">'Farmers are integral part of our country': Virat Kohli, Ajinkya Rahane urge Indians to stay united</a>

According to the study, there is a reduction in marketing and advertising budget due to the pandemic. The lockdown also impacted the endorsement done by the top 20 celebrities in the year 2020. The number of endorsements declined by a noteworthy 3.5 per cent to 357&nbsp;in 2020.&nbsp;“Overall the brand value of the top 20 celebrities in 2020 saw a dip by about 5 per cent compared to 2020 due to pandemic and stood at about $1 billion,” the Duff &amp; Phelps study pointed out.&nbsp;

The film industry was hit the hardest during the pandemic but for the sporting world, the Indian Premier League (IPL) was a major event that ensured the rise of sports celebrities, according to the report.&nbsp;

The captain of the Indian cricket team, Virat Kohli has been ranked the most valuable celebrity for the fourth year on the bounce. Kohli's brand valuation remained at $237.

The captain of the Indian cricket team, Virat Kohli has been ranked the most valuable celebrity for the fourth year on the bounce. Kohli's brand valuation remained at $237.7 million despite the COVID-19 pandemic, according to the Celebrity Brand Valuation Study 2020 released by Duff & Phelps. While the top 10 list is dominated by Bollywood stars, Kohli remains atop the standings and clear of others in the list. Managing director of Duff & Phelps said that while established celebrities continue to dominate the rankings, millennials with massive social media presence have left a mark in the rankings. ALSO READ: ICC announces Decade Awards: From Kohli, Smith to Perry - Here's complete list of winners “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” said Aviral Jain, Managing Director, Duff & Phelps. Duff & Phelps conducted a recent survey and released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The report ranks India's most powerful celebrity brands based on brand value. It is taken from endorsement portfolio and social media presence. With the year 2020 hit by COVID-19, the study examined the impact of the pandemic on both brand value rankings and endorsement space. ALSO READ: 'Farmers are integral part of our country': Virat Kohli, Ajinkya Rahane urge Indians to stay united According to the study, there is a reduction in marketing and advertising budget due to the pandemic. The lockdown also impacted the endorsement done by the top 20 celebrities in the year 2020. The number of endorsements declined by a noteworthy 3.5 per cent to 357 in 2020. “Overall the brand value of the top 20 celebrities in 2020 saw a dip by about 5 per cent compared to 2020 due to pandemic and stood at about $1 billion,” the Duff & Phelps study pointed out. The film industry was hit the hardest during the pandemic but for the sporting world, the Indian Premier League (IPL) was a major event that ensured the rise of sports celebrities, according to the report.

Virat Kohli tops celebrity brand valuation study for fourth consecutive year

Indian cricket&nbsp;team captain&nbsp;<a href="http://www.wionews.com/search?q=virat+kohli">Virat Kohli</a> has retained the top position for the celebrity brand valuation as per the rankings released by *Duff &amp; Phelps (D&amp;P). In 2018, Virat's brand value rose by 18 per cent to US$ 170.9 million. He endorsed 24 brands as of November.&nbsp;

The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.&nbsp;

Virat is followed by Bollywood actress <a href="http://www.wionews.com/search?q=Deepika+Padukone">Deepika Padukone</a>, whose valuation is US$ 102.5 million. She endorsed 21 brands as of November 2018.&nbsp;

Virat and Deepika are the only celebrities with a valuation of over US$ 100 million.&nbsp;

The top ten list also features Akshay Kumar (US$ 67.3), Ranveer Singh (US$ 63.0), Shah Rukh Khan (US$ 60.7), Salman Khan (US$ 55.8), Amitabh Bachchan (US$ 41.2), Alia Bhatt (US$ 36.5), Varun Dhawan (US$ 31.6) and Hrithik Roshan (US$ 31.0).&nbsp;

Apart from the individual brand value, the report noted the rising trend of power couples, as brands can target each partner's unique following and voice by tapping into a power couple's reach and impact.&nbsp;

A power couple is a relationship consisting of two individuals who are both successful and influential.&nbsp;

With many star couples tying the knot recently, advertising agencies are trying to pull out all the stops to get the couples to share screen space. In a country where people are star struck by film stars and sportsmen, Bollywood couples have been a big hit in the advertising space.&nbsp;

During the wedding of the power couples, the number of social media mentions have spiked with #DeepVeer having 0.56 million mentions and #Virushka having 0.72 million mentions in the last year.&nbsp;

"The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid," it said.&nbsp;

*Duff &amp; Phelps is a US-based global advisor that protects, restores and maximizes value for clients in the areas of valuation, corporate finance, investigations, disputes, cybersecurity, compliance and regulatory matters, and other governance-related issues.&nbsp;

Indian cricket team captain Virat Kohli has retained the top position for the celebrity brand valuation as per the rankings released by *Duff & Phelps (D&P). In 2018, Virat's brand value rose by 18 per cent to US$ 170.

Indian cricket team captain Virat Kohli has retained the top position for the celebrity brand valuation as per the rankings released by *Duff & Phelps (D&P). In 2018, Virat's brand value rose by 18 per cent to US$ 170.9 million. He endorsed 24 brands as of November. The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. Virat is followed by Bollywood actress Deepika Padukone, whose valuation is US$ 102.5 million. She endorsed 21 brands as of November 2018. Virat and Deepika are the only celebrities with a valuation of over US$ 100 million. The top ten list also features Akshay Kumar (US$ 67.3), Ranveer Singh (US$ 63.0), Shah Rukh Khan (US$ 60.7), Salman Khan (US$ 55.8), Amitabh Bachchan (US$ 41.2), Alia Bhatt (US$ 36.5), Varun Dhawan (US$ 31.6) and Hrithik Roshan (US$ 31.0). Apart from the individual brand value, the report noted the rising trend of power couples, as brands can target each partner's unique following and voice by tapping into a power couple's reach and impact. A power couple is a relationship consisting of two individuals who are both successful and influential. With many star couples tying the knot recently, advertising agencies are trying to pull out all the stops to get the couples to share screen space. In a country where people are star struck by film stars and sportsmen, Bollywood couples have been a big hit in the advertising space. During the wedding of the power couples, the number of social media mentions have spiked with #DeepVeer having 0.56 million mentions and #Virushka having 0.72 million mentions in the last year. "The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid," it said. *Duff & Phelps is a US-based global advisor that protects, restores and maximizes value for clients in the areas of valuation, corporate finance, investigations, disputes, cybersecurity, compliance and regulatory matters, and other governance-related issues.

Virat Kohli tops 2018's celebrity brand valuation report list

With a brand value of USD 144 million, cricketer Virat Kohli has dethroned Shah Rukh Khan as the most valuable celebrity brand in the country. Brand Kohli registering a growth of 56 per cent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff &amp; Phelps report Rise of the Millennials: India&#39;s Most Valuable Celebrity Brands.

&quot;For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,&quot; Duff &amp; Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second&nbsp;spot, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 per cent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

&nbsp;

A Duff & Phelps report said the Indian cricket captain is worth USD 144 million

With a brand value of USD 144 million, cricketer Virat Kohli has dethroned Shah Rukh Khan as the most valuable celebrity brand in the country. Brand Kohli registering a growth of 56 per cent from last year, according to a report. This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands. "For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said. Shah Rukh Khan slipped to the second spot, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank. Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively. Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 per cent to reach USD 47 million in 2017. Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million. Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

Virat topples SRK, is India's most valuable celebrity brand

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Virat Kohli tops celebrity brand valuation study for fourth consecutive year

Virat Kohli tops 2018's celebrity brand valuation report list

Virat topples SRK, is India's most valuable celebrity brand