Millions of young Chinese toy lovers are behind the popularity of Pop Mart, a Beijing-based company due to list in Hong Kong on Friday (December 11) after raising $676 million in an initial public offering that priced at the top of its range, valuing the decade-old firm at as much as $7 billion.

Not for kids: Chinese mystery box maker rakes millions from country’s millennial consumers

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Not for kids: Chinese mystery box maker rakes millions from country’s millennial consumers