A "lucky" mobile phone number has sold for a whopping 2.25 million yuan ($300,000) after hundreds of people vied online for the right to use the apparently auspicious string of digits.

‘Lucky’ Chinese phone number sold for $300,000 at online auction

A Chinese mobile phone number has been sold for a whopping 2.25 million yuan ($300,000) in an online auction. The high price tag for the number was for the right to use the apparently auspicious string of digits.

Chinese phone number with 'auspicious' string of digits sold for $300,000

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‘Lucky’ Chinese phone number sold for $300,000 at online auction

Chinese phone number with 'auspicious' string of digits sold for $300,000