A spectre is haunting Bollywood -- the spectre of boycottism. Forgive me for paraphrasing Karl Marx, but there is indeed a crisis in the Hindi film industry. There has been a recent social media trend of boycotting pretty much each and every new movie, and it is negatively affecting the box office returns -- or so it appears.

Bollywood's problem is not boycotts, it is the quality. Or lack of it

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