The latest ad campaign of coffee giant Starbucks on transgenders triggered a controversy as many users called it a promotion of the “Woke culture” and the hashtag “Boycott Starbucks” trended on Twitter.

'It Starts With Your Name' | 'Boycott Starbucks' trends over coffee giant's viral transgender ad

Indian are calling to boycott Starbucks over its advertisement promoting transgender acceptance and inclusivity. Netizens say the western corporation is preaching to Indian society. Many have labelled it too woke and extremist American gender ideology.

Gravitas: Why are Indians calling to boycott Starbucks

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'It Starts With Your Name' | 'Boycott Starbucks' trends over coffee giant's viral transgender ad

Gravitas: Why are Indians calling to boycott Starbucks