<p>Ever since Elon Musk took over Twitter, the company has been attempting to find new ways to generate revenues. One such avenue was the launch of the Twitter Blue subscription service in November last year. However, nearly six months on, it appears that Twitter Blue might be struggling massively as over half of the early adopters are no longer subscribed to the service.&nbsp;</p>

<p>Musk's version of the subscription service has only been able to convert around 640,000 users into Twitter Blue subscribers as of the end of April, according to a Mashable report.&nbsp;</p>

<p>However, the more telling statistic is that of nearly 150,000 early Twitter Blue subscribers, only 68,157 have stuck around and maintained the subscription which costs $8 per month ($11 on mobile). Meaning over 80,000 or 54.5 per cent of users had cancelled their subscriptions.&nbsp;</p>

<p>The high churn rate (the percentage of users that unsubscribe from a service) of Twitter Blue has surprised domain experts. For an online subscription service, such a rate is abnormally high and one that is not sustainable in the long run. According to a study, the average churn rate for subscription-based businesses stands at around 5.57 per cent.&nbsp;</p>

<p>One of the major reasons for early adopters to not stick around with the service might be Twitter's decision to disable new signups shortly after the launch. Notably, after scammers and pranksters used Twitter Blue to create havoc by changing their names to popular personalities and entities, the company was forced to press pause on the service.&nbsp;</p>

<p>It was only after a mechanism was worked out to avoid such a situation that the service was rolled out again. However, the negative publicity may have irked many who preferred to not renew their subscription, according to experts.&nbsp;</p>

<p><a href="https://www.wionews.com/videos/elon-musk-merges-twitter-with-x-corp-581535"><strong>WATCH |&nbsp;Elon Musk merges Twitter with X Corp</strong></a></p>

<p><iframe allowfullscreen="" autoplay="1" frameborder="0" height="350" src="https://www.wionews.com/videos/elon-musk-merges-twitter-with-x-corp-581535/embed" width="560"></iframe></p>

<p><a href="https://www.wionews.com/technology/musk-unveils-plan-for-creators-to-make-money-on-twitter-says-platform-will-not-keep-any-money-582530#" id="jqclosemark">×</a></p>

<h2><strong>Twitter attempts to generate more revenue</strong></h2>

<p>Twitter last turned a profit in 2019 but since then, it has been recording historic losses. After Musk completed the $44 billion takeover last year, he vowed to trim the books and bring the company on the path of profitability.</p>

<p>In an attempt to do so, he&nbsp;fired more than 80 per cent of the Twitter staff. Afterwards, the billionaire&nbsp;started the Twitter Blue subscription service&nbsp;under which any user can get the blue checkmark after paying the fee and providing identification proof.</p>

<p><a href="https://www.wionews.com/trending/elon-musks-420-strategy-twitter-relaxes-cannabis-advertising-rules-to-attract-more-companies-587080"><strong>ALSO READ | Elon Musk's 420 strategy: Twitter relaxes cannabis advertising rules to attract more companies</strong></a></p>

<p>Last month, Musk informed that creators on Twitter will be able to charge certain money from users to access their content, ranging from 'longform text to hours-long video'.&nbsp;</p>

<p>Creators have been given the freedom to offer monthly subscriptions in the $2.99, $4.99, or $9.99 bracket. Musk, in a tweet thread, informed that for the next 12 months, the creators will be making most of the money as Twitter will not charge anything.&nbsp;&nbsp;</p>

<p><em>(With inputs from agencies)</em><br />
&nbsp;</p>

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Ever since Elon Musk took over Twitter, the company has been attempting to find new ways to generate revenues. One such avenue was the launch of the Twitter Blue subscription service in November last year.

Ever since Elon Musk took over Twitter, the company has been attempting to find new ways to generate revenues. One such avenue was the launch of the Twitter Blue subscription service in November last year. However, nearly six months on, it appears that Twitter Blue might be struggling massively as over half of the early adopters are no longer subscribed to the service. Musk's version of the subscription service has only been able to convert around 640,000 users into Twitter Blue subscribers as of the end of April, according to a Mashable report. However, the more telling statistic is that of nearly 150,000 early Twitter Blue subscribers, only 68,157 have stuck around and maintained the subscription which costs $8 per month ($11 on mobile). Meaning over 80,000 or 54.5 per cent of users had cancelled their subscriptions. The high churn rate (the percentage of users that unsubscribe from a service) of Twitter Blue has surprised domain experts. For an online subscription service, such a rate is abnormally high and one that is not sustainable in the long run. According to a study, the average churn rate for subscription-based businesses stands at around 5.57 per cent. One of the major reasons for early adopters to not stick around with the service might be Twitter's decision to disable new signups shortly after the launch. Notably, after scammers and pranksters used Twitter Blue to create havoc by changing their names to popular personalities and entities, the company was forced to press pause on the service. It was only after a mechanism was worked out to avoid such a situation that the service was rolled out again. However, the negative publicity may have irked many who preferred to not renew their subscription, according to experts. WATCH | Elon Musk merges Twitter with X Corp × Twitter attempts to generate more revenue Twitter last turned a profit in 2019 but since then, it has been recording historic losses. After Musk completed the $44 billion takeover last year, he vowed to trim the books and bring the company on the path of profitability. In an attempt to do so, he fired more than 80 per cent of the Twitter staff. Afterwards, the billionaire started the Twitter Blue subscription service under which any user can get the blue checkmark after paying the fee and providing identification proof. ALSO READ | Elon Musk's 420 strategy: Twitter relaxes cannabis advertising rules to attract more companies Last month, Musk informed that creators on Twitter will be able to charge certain money from users to access their content, ranging from 'longform text to hours-long video'. Creators have been given the freedom to offer monthly subscriptions in the $2.99, $4.99, or $9.99 bracket. Musk, in a tweet thread, informed that for the next 12 months, the creators will be making most of the money as Twitter will not charge anything. (With inputs from agencies) WATCH WION LIVE HERE:

Twitter Blue struggles: Out of 150,000 early subscribers, over 80,000 cancel service

<p>Days after the Blue Checks disappeared from various accounts, the esteemed badge for verification suddenly appeared on any and every account that has more than a million followers on Sunday morning. Since Elon Musk took over Twitter, the social media platform has seen some major and shocking developments, but this update has left netizens wondering if Twittersphere has actually gone bonkers.</p>

<h2><strong>Blue Check – paid or unpaid?</strong></h2>

<p>The appearance of Blue Checks on accounts with more than a million followers has resulted in more meme accounts getting the blue tick compared to the account of newsmakers. The Blue Checks appeared on the accounts regardless of whether they paid for the Twitter Blue subscription which charges $8 per month.</p>

<p>The users have been left baffled by the update, which to some is appearing as a glitch, while those who were earlier enjoying the exclusive verified status have now become part of a bizarre club.</p>

<p><strong>ALSO READ | </strong><a href="https://www.wionews.com/technology/explained-a-twitter-without-blue-ticks-heres-how-you-see-if-an-account-is-real-584827">Explained | Twitter yanks blue ticks but there's still a way to see if an account is real</a></p>

<h2><strong>Celebs, alive and deceased, get verified</strong></h2>

<p>This sudden appearance of Blue Checks returned the verified status to the accounts of celebrities, even those who are dead like - Anthony Bourdain, Chadwick Boseman, and Kobe Bryant. Consent as a necessary aspect has certainly lost its place on the social media platform as the dead celebrities won't be ever able to provide their consent for the blue verification.</p>

<p>Despite no consent from the deceased, the accounts have still been given the honoured status of paid blue checks.</p>

<h2><strong>Meme overlords become new members of verified elite club</strong></h2>

<p>Meme accounts like @TheTweetofGod along with numerous cat accounts have now become verified as per the new development which grants free Blue Checks to accounts with a million followers.</p>

<p>With meme accounts getting the verified badge, it is difficult to predict where Twitter is headed to.</p>

<p><strong>WATCH |&nbsp;Many high-profile users lose verification symbol on Twitter</strong></p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/many-high-profile-users-lose-verification-symbol-on-twitter-584674/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<h2><strong>Another glitch or Musk's mayhem</strong></h2>

<p>This peculiar update has left netizens wondering if this is a glitch as Musk tries to revamp the verification process of the social media platform or if it's another U-turn by the billionaire.</p>

<p>Any inquiry made into this update is of no use as Twitter has been operating currently without a press team and responds to any questions with nothing but a single poop emoji.</p>

<p>Recently, a new policy was implemented by Twitter which took away the blue verification badges from users who did not subscribe to the premium service of Twitter Blue. However, some users like LeBron James and Stephen King appeared to have been exempted from this rule when it was implemented.</p>

<p>Musk had stated that the blue checkmarks which were earlier given were "corrupt and nonsensical" and had called the verification system as a "lords &amp; peasants system".</p>

<p>You can&nbsp;<strong>now write for wionews.com</strong>&nbsp;and be a part of the community. Share your stories and opinions with us&nbsp;<strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>

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<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe></p>


Days after the Blue Checks disappeared from various accounts, the esteemed badge for verification suddenly appeared on any and every account that has more than a million followers on Sunday morning.

Days after the Blue Checks disappeared from various accounts, the esteemed badge for verification suddenly appeared on any and every account that has more than a million followers on Sunday morning. Since Elon Musk took over Twitter, the social media platform has seen some major and shocking developments, but this update has left netizens wondering if Twittersphere has actually gone bonkers. Blue Check – paid or unpaid? The appearance of Blue Checks on accounts with more than a million followers has resulted in more meme accounts getting the blue tick compared to the account of newsmakers. The Blue Checks appeared on the accounts regardless of whether they paid for the Twitter Blue subscription which charges $8 per month. The users have been left baffled by the update, which to some is appearing as a glitch, while those who were earlier enjoying the exclusive verified status have now become part of a bizarre club. ALSO READ | Explained | Twitter yanks blue ticks but there's still a way to see if an account is real Celebs, alive and deceased, get verified This sudden appearance of Blue Checks returned the verified status to the accounts of celebrities, even those who are dead like - Anthony Bourdain, Chadwick Boseman, and Kobe Bryant. Consent as a necessary aspect has certainly lost its place on the social media platform as the dead celebrities won't be ever able to provide their consent for the blue verification. Despite no consent from the deceased, the accounts have still been given the honoured status of paid blue checks. Meme overlords become new members of verified elite club Meme accounts like @TheTweetofGod along with numerous cat accounts have now become verified as per the new development which grants free Blue Checks to accounts with a million followers. With meme accounts getting the verified badge, it is difficult to predict where Twitter is headed to. WATCH | Many high-profile users lose verification symbol on Twitter Another glitch or Musk's mayhem This peculiar update has left netizens wondering if this is a glitch as Musk tries to revamp the verification process of the social media platform or if it's another U-turn by the billionaire. Any inquiry made into this update is of no use as Twitter has been operating currently without a press team and responds to any questions with nothing but a single poop emoji. Recently, a new policy was implemented by Twitter which took away the blue verification badges from users who did not subscribe to the premium service of Twitter Blue. However, some users like LeBron James and Stephen King appeared to have been exempted from this rule when it was implemented. Musk had stated that the blue checkmarks which were earlier given were "corrupt and nonsensical" and had called the verification system as a "lords & peasants system". You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. WATCH WION LIVE HERE

In a 'Musk-turn', Twitter gives free blue ticks to any account with one million followers

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