The Institute of Business Administration better know as IBA Karachi saw unprecedented scenes on Wednesday (March 27) when students walked out on their potential recruiter, a global brand name and multinational company.

Students say that they sent in emails to their administration, against hosting a recruitment drive by the company, on grounds of the brand's image of being complicit to the ongoing situation in Gaza; a matter which remains part of a wider boycott movement.

Since&nbsp;this is an annual event, where representatives from Coca-Cola Pakistan come in and do their pitch and scout out who they believe are the most suitable fresh graduates for their business, the event went ahead as was planned.

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IBA Karachi students, walking out from Coca-Cola recruitment drive is a Big deal if one puts it in perspective -- Its a recruitment drive so I guess students belong to final year, mostly from middle class, being crushed under hyper inflation and feeling the heat of expectations… <a href="https://t.co/1pzaevM2py">pic.twitter.com/1pzaevM2py</a>
— Anas Mallick (@AnasMallick) <a href="https://twitter.com/AnasMallick/status/1773977868445663652?ref_src=twsrc%5Etfw">March 30, 2024</a></blockquote>
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After the introduction at the main auditorium of the IBA by representatives, where the event recruiters did ask for a minute long silence in respect of the lives lost in Gaza, what followed was beyond expectations. It is informed more than 90 per cent of the students present in the auditorium, got up and left, after showing banners against war in Gaza, leaving the recruiters rather embarrassed, to say the least.

The video of the students leaving and boycotting the drive has been widely shared on social networking platforms with alumni from the institute being all at praise.

<h2>Why and what makes this important?</h2>

Given that it's a recruitment drive, students belong to graduating year, aspire to work in global brands and multinational companies after graduating from what is considered one of the most prestigious business schools of the country. Apart from inflationary economic pressures, the opportunity to start their practical lives at an established multinational would have been a feather in their cap, a matter their socio-economic circle would enquire on their future.&nbsp;

Also read |&nbsp;<a href="https://www.wionews.com/photos/big-brands-like-coca-cola-found-guilty-of-greenwashing-what-is-this-and-why-is-it-problematic-493682">Big brands like Coca Cola found guilty of 'greenwashing', what is this and why is it problematic?</a>

Coca-Cola is a big brand that can decorate any CV and it needs quite of a commitment to the cause to turn your back on their recruiters. One may not get this shot again in their lifetime.

Following the boycott at the IBA in Karachi, it is reported that the Coca-Cola recruitment drive scheduled in at least two more universities was called off, one of which was about two hours before the session was scheduled to be held. 
 
(With inputs from agencies)

The Institute of Business Administration better know as IBA Karachi saw unprecedented scenes on Wednesday (March 27) when students walked out on their potential recruiter, a global brand name and multinational company.

The Institute of Business Administration better know as IBA Karachi saw unprecedented scenes on Wednesday (March 27) when students walked out on their potential recruiter, a global brand name and multinational company. Students say that they sent in emails to their administration, against hosting a recruitment drive by the company, on grounds of the brand's image of being complicit to the ongoing situation in Gaza; a matter which remains part of a wider boycott movement. Since this is an annual event, where representatives from Coca-Cola Pakistan come in and do their pitch and scout out who they believe are the most suitable fresh graduates for their business, the event went ahead as was planned. IBA Karachi students, walking out from Coca-Cola recruitment drive is a Big deal if one puts it in perspective -- Its a recruitment drive so I guess students belong to final year, mostly from middle class, being crushed under hyper inflation and feeling the heat of expectations… pic.twitter.com/1pzaevM2py — Anas Mallick (@AnasMallick) March 30, 2024 × After the introduction at the main auditorium of the IBA by representatives, where the event recruiters did ask for a minute long silence in respect of the lives lost in Gaza, what followed was beyond expectations. It is informed more than 90 per cent of the students present in the auditorium, got up and left, after showing banners against war in Gaza, leaving the recruiters rather embarrassed, to say the least. The video of the students leaving and boycotting the drive has been widely shared on social networking platforms with alumni from the institute being all at praise. Why and what makes this important? Given that it's a recruitment drive, students belong to graduating year, aspire to work in global brands and multinational companies after graduating from what is considered one of the most prestigious business schools of the country. Apart from inflationary economic pressures, the opportunity to start their practical lives at an established multinational would have been a feather in their cap, a matter their socio-economic circle would enquire on their future. Also read | Big brands like Coca Cola found guilty of 'greenwashing', what is this and why is it problematic? Coca-Cola is a big brand that can decorate any CV and it needs quite of a commitment to the cause to turn your back on their recruiters. One may not get this shot again in their lifetime. Following the boycott at the IBA in Karachi, it is reported that the Coca-Cola recruitment drive scheduled in at least two more universities was called off, one of which was about two hours before the session was scheduled to be held. (With inputs from agencies)

Gaza war: American beverage brand snubbed by Pakistani students during recruitment drive

Billionaire Mukesh Ambani's Reliance on Thursday announced the relaunch of Campa, the iconic beverage brand which was popular among India's 80s kids, for new-age India.

The announcement was made by Reliance Consumer Products (RCPL) which is Reliance Retail Ventures' (RRVL) fast-moving consumer goods arm and subsidiary.

The announcement of Campa being back on the shelves has left many millennials feeling nostalgic about their childhood days when Campa was all the rage.

This time around, the Campa portfolio will initially offer Campa Orange, Campa Cola and Campa Lemon in the sparkling beverage category.

ALSO READ |&nbsp;<a href="https://www.wionews.com/world/starbucks-recalls-300000-units-of-its-infamous-vanilla-frappuccino-563826">Starbucks recalls 300,000 units of its infamous 'Vanilla Frappuccino'</a>

The brand's new campaign is aimed at offering "The Great Indian Taste" to Indian consumers this summer, in five thirst-quenching pack sizes which are 200 ml, 500 ml, 600 ml, 1000 ml and 2000 ml.

The brand's launch is in line with the strategy of the company to promote Indian brands that not only carry the rich heritage but also boast their deep-rooted connection with Indian consumers, said Reliance Consumer Products (RCPL) in a statement on Thursday.

RCPL's roll-out of its cold beverage portfolio across India will start from Telangana and Andhra Pradesh and is in alignment with the overall vision of the company of offering choice and value to Indian consumers by providing high-quality products at affordable prices.

"By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment,” an RCPL spokesperson said,

"While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste," the spokesperson added.

WATCH | World Business Watch: Pepsi, Coca-Cola under U.S. investigation over price discrimination

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"With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” he stated.

In the 70s and 80s, Campa ruled the soft drink market of India till western brands like Coca-Cola and Pepsi took over the market and gulped down the once-popular beverage.

The relaunch of Campa has caused a stir on social media platforms, as people have expressed their eagerness to try the new Campa in all its flavours.

(With inputs from agencies)

You can&nbsp;now write for wionews.com&nbsp;and be a part of the community. Share your stories and opinions with us&nbsp;<a href="https://www.wionews.com/content-contribution-registration-form">here</a>.

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Billionaire Mukesh Ambani's Reliance on Thursday announced the relaunch of Campa, the iconic beverage brand which was popular among India's 80s kids, for new-age India.

Billionaire Mukesh Ambani's Reliance on Thursday announced the relaunch of Campa, the iconic beverage brand which was popular among India's 80s kids, for new-age India. The announcement was made by Reliance Consumer Products (RCPL) which is Reliance Retail Ventures' (RRVL) fast-moving consumer goods arm and subsidiary. The announcement of Campa being back on the shelves has left many millennials feeling nostalgic about their childhood days when Campa was all the rage. This time around, the Campa portfolio will initially offer Campa Orange, Campa Cola and Campa Lemon in the sparkling beverage category. ALSO READ | Starbucks recalls 300,000 units of its infamous 'Vanilla Frappuccino' The brand's new campaign is aimed at offering "The Great Indian Taste" to Indian consumers this summer, in five thirst-quenching pack sizes which are 200 ml, 500 ml, 600 ml, 1000 ml and 2000 ml. The brand's launch is in line with the strategy of the company to promote Indian brands that not only carry the rich heritage but also boast their deep-rooted connection with Indian consumers, said Reliance Consumer Products (RCPL) in a statement on Thursday. RCPL's roll-out of its cold beverage portfolio across India will start from Telangana and Andhra Pradesh and is in alignment with the overall vision of the company of offering choice and value to Indian consumers by providing high-quality products at affordable prices. "By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment,” an RCPL spokesperson said, "While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste," the spokesperson added. WATCH | World Business Watch: Pepsi, Coca-Cola under U.S. investigation over price discrimination "With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” he stated. In the 70s and 80s, Campa ruled the soft drink market of India till western brands like Coca-Cola and Pepsi took over the market and gulped down the once-popular beverage. The relaunch of Campa has caused a stir on social media platforms, as people have expressed their eagerness to try the new Campa in all its flavours. (With inputs from agencies) You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. WATCH WION LIVE HERE

Campa Cola returns | Reliance announces relaunch of iconic beverage brand

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